Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
The easiest way to do this is to just copy and paste the HTML embed code that’s provided under the ‘publish’ tab into where you want your web form to appear on your website. However, if you’re not comfortable doing this, you can always click the option ‘my web designer will install this form’, which will allow you to email a link to your code to your web designer.
Unsubscribe rates track when you’ve finally lost permission for good. When someone unsubscribes from your list, it means they’ve gotten to the point where they’d like to formally revoke permission and never hear from you again. Marketers tend to focus on unsubscribe rates as the ultimate measure of when permission is lost. But the truth is, you probably lost permission far before your subscriber reached for that unsubscribe button.
When a single step, like entering an email address into a collection field or selecting a checkbox, is taken to subscribe to an email marketing list. This practice is considered dangerous for a sender because nothing is preventing typos or forged email addresses from being added to your subscriber lists. With a single opt-in, there could be risks to your email delivery and reputation due to both a high number of bounced addresses and from blacklistings due to high spam traps.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
What a great tutorial! This has been so informative, and for a newbie like me, this is a great eye opener. I knew I wanted to include emailings in my web page but was trying to figure out how I would group message everyone and how many different times I would have to make groups to include everyone -- I told I was a newbie. :) I'm so glad I came across your web page!
Every ESP will give you tools to create an opt-in form for your site. Generally speaking, the less information you ask for (at this initial stage, at least), the better. The more information you ask for, the less likely your prospect is to complete the process. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails. However, asking for any information beyond these two fields can decrease conversion rates significantly without adding much valuable data.
The more you guest post, the easier it will be to get your content in front of other people. That’s because you will be able to build relationships with the editors, but you’ll also be able to use your past work as evidence that you’re a good writer. Though you don’t have to set it as a goal, getting published on a major industry blog can make it easier to get your content published on other sites.
He says, “Look at your most trafficked blog posts or other content offers. You can then use Google Search Console to see the actual search queries that have resulted in people landing on those pages. Is there a common theme or objective behind the search queries that have brought visitors to that page? If so, build a content offer that directly addresses the theme or question behind the search queries.”
If you don’t wish to adopt any of the above-mentioned strategies to build your email list, you can also use blogger outreach programs and software that help promote your company, product or service. They post about you on their site in exchange for product, payment or any service, as a result of which you get mentioned in several places online which is likely to create email traffic for you.
Once you have high-quality lists and are able to personalize campaigns, you should begin to think about email automation. Automation allows you to set up particular emails based on timing and triggers that send automatically based on subscriber behavior. For example, you might set up an automated welcome email after a subscriber signs up for your list.
Your email list, on the other hand, is yours, free and clear. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.
Create as many subscription widgets as needed and test their performance across your sites. The subscription widget’s intuitive drag-and-drop editor allows customize your forms with a few clicks of the mouse. Edit the layout, text, image, and color scheme order to fit your brand’s visual aesthetic. When you’ve landed on a design you’d like to use, the tool will generate an HTML code to be copy and pasted into your website’s source code.
One often overlooked strategy for list building is to step outside of your immediate market, and get known in new verticals. Take for example, my list building advice: it works for bloggers, but it can also work for photographers, dentists, and jewelry designers. I’ve been able to repurpose my content and do short focused bursts of list building in these different markets.
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
Integrations can help you marry data from your CRM with your email lists. Contrary to popular belief, you don’t need a developer to help you improve your lists. Automation and personalization are now totally accessible for the DIY marketer, and you don’t need to be using an enterprise-level tool to effectively do automation and personalization. Campaign Monitor integrates with CRMs such as Salesforce, Zapier, Sage, and many others. It also integrates with e-commerce platforms such as Magento, WooCommerce, Shopify, Eventbrite, and more.
I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
Social media is becoming an increasingly prominent form of customer retention and brand awareness. With the right motivation and a properly designed email sign-up box, social media leads can often be solicited to become higher converting email marketing leads. When we discuss the best practices for designing an email capture box, we'll discuss specific practices to use when encouraging users to sign-up for your email marketing program via social media outlets.
This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.