Video is a huge player when it comes to traffic. Videos provide content in a really similar way that articles do. Creating video content is not hard, and I'm going to show you how to create compelling videos so that you can actually drive traffic to your squeeze pages. The good thing about videos is that it filters the traffic that's going on to your sites so that all of the visitors have been previously targeted.
Even if you haven’t collected subscriber information via an email sign up form (such as one on your website or blog), you can use information collected from your CRM or e-commerce platform to personalize your campaigns. For example, Salesforce might tell you which individuals live in a certain geographic area based on their billing address. You can then use this information to send emails that are tailored to a subscriber’s physical location, which is useful if you’re promoting an event in a particular city.
Every ESP will give you tools to create an opt-in form for your site. Generally speaking, the less information you ask for (at this initial stage, at least), the better. The more information you ask for, the less likely your prospect is to complete the process. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails. However, asking for any information beyond these two fields can decrease conversion rates significantly without adding much valuable data.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
Solo ads and Banner ads. One of the platforms I have been using for 3 years now, called LeadsLeap, combines solo ads and banner ads into a single platform. It is essentially an ads platform that includes a mailing element. They email a digest of ads to all members and progressively rotate ads through the mailing. They also provide tools for placing a LeadsLeap ads widget on websites. They present ads on their own website. Each one of my ads generates 10 or so clicks a day, day in and day out. Actively managed by testing new copy regularly will increase this rate. The platform also includes a 10 level deep downline for referrals from which one can earn commissions and ad credits. I have referred fewer than 20 people yet I have over 500 people in my downline.
To be honest, this is the first time I am on this site. I have been blogging since early 2012 but never paid so much attention on list building like I am doing now. Anyway I was just checking few articles (mainly how to guides) on list building. Landed on this page and now I know some of my mistakes that I have been making to create a list. Thanks for all the tips and they are really helpful for me.
Give it a try. Every optin list provider gives a set of code to paste into your website. You can paste it anywhere you like. I put it on my contact page and on the end of most posts. They call the code a trip wire because you can scatter the code throughout your website to encourage people to sign in. When using visual editing I usually type 3 *** where I want to insert the code. Then I go to text edit find and remove the *** and replace it with the sign in code.
My traffic model looks like a complicated shambles. I use a number of Social Media platforms, mostly Facebook and Twitter and LinkedIn, with several profiles in each. I have some sizeable followings in niche areas, like Bitcoin and Affiliate Marketing. I have a bunch of tools that automate the flow of content. I know it is a shambles because it is not producing consistent subscriber or sales results. The only thing that works well is my charity fund raising. Weird that as I can get people to give money away more easily than I can get them to buy something of tangible value to them. Now there is a big lesson in there for me. 49% of my donations by number come from former colleagues. These are people that I know and who have grown to know, like and trust me.
Solo ads is essentially a method of paying someone to mail to their list for you. I don’t do this very often anymore but it is a very very effective way to jumpstart a list. If you followed along to a previous 30 day challenge I did on my old blog, Business & Blogs, you would have seen me go in to great depth about how I gained almost 1,000 new subscribers through solo ads alone.