There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.

Once you have high-quality lists and are able to personalize campaigns, you should begin to think about email automation. Automation allows you to set up particular emails based on timing and triggers that send automatically based on subscriber behavior. For example, you might set up an automated welcome email after a subscriber signs up for your list.
Once you’ve got that ability to shoot traffic to wherever you want, the skies the limit. You can promote affiliate products, you can always make sure your newest blog posts gets the attention it deserves, you can sell your own products to people, you can do favors for people by spreading the word of their cause or website… The list goes on and on. Having traffic at your fingertips is an awesome asset.

Giants like Google, Amazon, and Facebook have imposed countless rules that limit what you can and can’t do to promote your business. If you repeat content, you’re in trouble. If you “keyword stuff,” you’re in trouble. If you backlink to shady sources, you’re in trouble. If you violate their rules, they penalize you by not displaying your content, moving you down on their results, or banning you entirely.


Solo ads is essentially a method of paying someone to mail to their list for you. I don’t do this very often anymore but it is a very very effective way to jumpstart a list. If you followed along to a previous 30 day challenge I did on my old blog, Business & Blogs, you would have seen me go in to great depth about how I gained almost 1,000 new subscribers through solo ads alone.
How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
The vital part of this strategy is that you must provide valuable free information. You can’t just send them sales offers all the time. You must also position yourself as an expert in your niche and show the reader how you are different and better than your competitors. You can let your personality come through here, which will also set you apart from other companies in the same or similar niches.

You can’t begin to personalize your campaigns if all you have is an email address, so work to figure out what data you already have. Do you have information on past purchase behavior, length of time on your email list, customer status, or geography? All of these areas can be leveraged for personalization, which will, in turn, improve list quality. Where does this information live? Is it in your CRM, e-commerce platform, or somewhere else? Integrations can help you combine your email list with outside information.
If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.
The key to building an engaged email marketing list lies in optimizing your opt-in pages, creating multiple opportunities for sign-up, and providing content that will empower your users. Once you acquire a new customer, make sure that you deliver on your promise by providing the tools and information that will keep them engaged with your brand for years to come.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.

My suspicion is that our initial surge of subscribers has to do with what I mentioned at the top of this post: Our journey is compelling.  Plain and simple, people want to see if we can hit these numbers or not. (By the way, if you want to read our current articles — all which are very in depth articles with case studies and examples in each one about content marketing for real businesses, join our email list.)

You could have an ad or post on Facebook, a pay-per-click ad, a banner ad, a video on YouTube…. Whatever it is, you’ll have a compelling message that, hopefully, convinces the prospect to click your link to get more information. It often helps to include a limited-time offer of some sort, to create urgency. You should include a link on whatever type of ad you use.


He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

By being on my newsletter or autoresponder, it’s an investment of time on the part of my subscribers. It’s my job to provide valuable content to give them an ROI on that time invested. When I’m confident I’ve done that, it makes sense to say “You’ve put in time and gotten value from what I’ve given you. If you now put in time and money I’ll give you even more value.”
The key to building an engaged email marketing list lies in optimizing your opt-in pages, creating multiple opportunities for sign-up, and providing content that will empower your users. Once you acquire a new customer, make sure that you deliver on your promise by providing the tools and information that will keep them engaged with your brand for years to come.
Even if you haven’t collected subscriber information via an email sign up form (such as one on your website or blog), you can use information collected from your CRM or e-commerce platform to personalize your campaigns. For example, Salesforce might tell you which individuals live in a certain geographic area based on their billing address. You can then use this information to send emails that are tailored to a subscriber’s physical location, which is useful if you’re promoting an event in a particular city.

Hi Crispian, I use GVO myself, yet would now only recommend Aweber or Get Response. GVO has a very 'messy' dashboard which is not crisp and clean. GVO also sells lots of other products such as hosting and webinar software and this can be very overwhelming if you are new to the industry. I have used Aweber a little and found it really easy to get started. It is one of the more expensive auto responders. I have only just opted for Get Response as it was recommended to me. I have been told that Get Response is a GREAT autoresponder , yet a little harder to get the hang of than aweber, yet worth the work of getting to grips with it. I have been told to stay away from ontraport as it is extremely complicated. GVO is not a scam in any way. It is a legitimate autoresponder, yet Aweber and Get Response are the more professional choice and are less likely to end up in peoples spam folders too. - ALSO WORTH NOTING , that anyone going into internet marketing niche can create an affiliate account with an autoresponder and when they recommend using one of preference, can gain a commission. I am not completely new to internet marketing , yet my action taking is new! Now , when I use a product for the first time, I try to get in the mindset that if I need it, then someone else will need it, and that if I can create a useful tutorial on things that 'foxed' me, then I can feel better about recommending the product as I can recommend and offer a helpful tutorial as a bonus - this is my mantra for 2015 - so if it helps, if anyone wants to go into the 'make money niche' , when you buy and use a product - take notes of what you found a stumbling block and then write helpful blogs or make helpful videos - it all comes full circle - google search - website - purchase. I hope that helps.... please let me know if any of this info is wrong :)
“We’re always giving people the option to join our email list when they come into the spa, but we just recently added the option for people to sign up when they visit our website,” explains Christine Copertino, spa director for Allegria Spa. “The response has been great. We’re seeing a ton of people signing up, and we know that these are really engaged people who will be excited to receive our emails.”
Very interesting tutorial, thanks Carson. Can anyone tell me how we learn to set up HTML or JavaScript Code for the auto-responder and which one is better? And also how to "copy and paste to pages source code" and how to actually add a form or create a squeeze page? Or is this something that Aweber.com would cover? Any help and advice appreciated - thank you! :-) Juliet
That’s why it is important to have a Privacy Policy and Terms of Use readily available on your site, and even a disclaimer before they sign up for anything. Not only is this good business practice, it’s also required by Google, Amazon, Facebook, Twitter … pretty much every major company whose services you will be using to promote your business. Oh, and it is required by most governments.
I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
Some services have referral programs for growing lists, but you won’t always get the right audience’s attention. So often, those programs for getting 100 subscribers in a day are abused and cheated, and you’ll end up with 100 robots who don’t actually read your emails. There is the chance that your service’s referral program is legit and will get you genuinely interested subscribers, but just make sure to do your research.
A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.

Aweber seems quite expensive comparatively speaking, especially to those who are just starting out as beginners. From what i have read and the general impression that I get from the many members in the community, is that not everyone is so fortunate and able to afford an Autoresponder such as Aweber. There are the lesser expensive ones and then there are the free ones. I have an interest in one paricular free Autoresponder named Listwire. From the reviews that I have read, Listwire comes up trumps and its pretty reiable.. Can I suggest that for us beginners, rather to start with something like Listwire and once you get the hang of things, to then invest in a paid Autoresponder? Will appreciate feedbacks. Thanks.
Of course, getting people to read your content is not what this blog post is about – it’s about getting people to join your email list. Because of this, let’s focus on ways you can build your email list, when it comes to your own blog. It is important that you have all of the above down before you start promoting your content, or else your efforts might be in vain.
To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.
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