The vital part of this strategy is that you must provide valuable free information. You can’t just send them sales offers all the time. You must also position yourself as an expert in your niche and show the reader how you are different and better than your competitors. You can let your personality come through here, which will also set you apart from other companies in the same or similar niches.
Customers who visit your website but don't make purchases or transactions are important email marketing leads. However, customers who do make a purchase or transaction are even more valuable email marketing leads because they've shown a willingness to purchase from you or entrust you with personal or financial information. Ensuring that you make it easy and inviting for users to opt-in to your email program when they purchase or transact with you will help you build not only a large email list but also an email list of valuable users with proven purchasing history.
I found that building a buyer’s list and not a freebie seeker’s list made all the difference in the world of being online part-time as a hobby, to going full-time which I love. It allows me the freedom to take my family members to doctor’s appointment or meet my sister for lunch, when I want to. It’s a beautiful thing. Thanks for sharing! I shared some of your images on my Pinterest profile =). Kristie
This is especially effective of course if the content you’re sharing is relevant to your own business, and if you’re sharing it to or with a group of your target audience. If you share highly relevant content on Facebook and your target audience clicks on it from your Snip.ly link, chances are they’ll also be interested in your content and opt-in offers. Use Snip.ly to add calls to action to all of the relevant content you share.
If you don’t wish to adopt any of the above-mentioned strategies to build your email list, you can also use blogger outreach programs and software that help promote your company, product or service. They post about you on their site in exchange for product, payment or any service, as a result of which you get mentioned in several places online which is likely to create email traffic for you.
Article marketing is one of the most effective ways to build your list. Even though it's free when it comes to spending money, you have to provide your future subscribers with real content, content that will actually solve their problems and fulfill their needs. You can either write articles yourself, or pay someone to do it. Websites such as Ezine articles allows you to upload your articles in plain tech. However, 2.0 sites, such as Hubpages or Squidoo provide much more options in terms of customization and graphic backup.
As marketers, we all know the importance of building, harvesting and growing our own list of email subscribers. Let's face it, having your own list is one of the best ways to guarantee your business a stable and recurring source of income. Instead of capturing clients all over again, you can create a cycle and monetize those subscribers over and over again.
This is nothing more than a long generic definition of what building a list is. It completely lacks the mechanics needed to actually begin building a mailing list. From a newbies perspective, we need specifics. For instance the blip in this tutorial simply states that AWeber can send out regularly scheduled emails but gentlemen--there is a whole process required to actually get this done. A person needs to create these promotions on their computer and and then load them up to the internet in order for this operation to function properly. Simple statements like you have an option with AWeber for HTML or Text is not sufficient. Where are the whys? and How To's? We need screen shots and maybe even videos detailing each step for this to all make any real sense. Building a mailing list is PROBABLY the most important key to becoming successful with internet marketing and this tutorial hardly scratches the surface.
Social media is becoming an increasingly prominent form of customer retention and brand awareness. With the right motivation and a properly designed email sign-up box, social media leads can often be solicited to become higher converting email marketing leads. When we discuss the best practices for designing an email capture box, we'll discuss specific practices to use when encouraging users to sign-up for your email marketing program via social media outlets.
Video is a huge player when it comes to traffic. Videos provide content in a really similar way that articles do. Creating video content is not hard, and I'm going to show you how to create compelling videos so that you can actually drive traffic to your squeeze pages. The good thing about videos is that it filters the traffic that's going on to your sites so that all of the visitors have been previously targeted.
Many marketers are afraid of screwing up, and they let “send fear” take over. It’s important to try personalization beyond just using first names in the body or subject line of the message and have the confidence to test personalization for your brand. If you’re skeptical, use A/B tests to figure out if personalization resonates with your lists. Make sure all fields are mapped to the right things, so that when your campaign goes out, everything appears correctly.
The subscription widget is a no-brainer when it comes to maximizing your website for lead generation. Visitors are already interested or engaging with your brand, and email is a great next touchpoint for sharing non-promotional, value-adding content. It’s a free resource and a low commitment way for your prospective clients to get to know your brand.
One of the first dilemmas that you'll need to deal with when you begin to build email list is the quality versus quantity debate. Obviously, the larger your email list is, the more potential you have to generate revenue from it. However, as with most marketing activities, the quality of your leads is equally important. If you create a large email list by porting over old contacts or by buying or renting a large list, you may have a great number of email addresses. However, you may have very few email addresses that are actually leads who are interested in interacting with your product, company, or brand. That's why it's often a better idea to start slowly and build email list over time. Focus on getting the best quality leads on your email list and then let the numbers grow as your business grows. While you ultimately do need to grow the largest email marketing list possible, you also need to grow a quality list that will respond to your offers and increase your company revenue.
informative and the e-book looks useful. Although I thought I remember Kyle saying in the "get started" video that there wouldnt be any upselling. I suppose you can't have a successful online business without additional products offered. I just hope, as a recent subscriber, that I get more than just the cursory description of important components for the price of the subscription. Good lesson though.
Appropriately ending our discussion of opt-in forms is the exit-intent popup. As the name implies, these pop-ups show up when users display a behavior indicating their intent to leave the page. Triggers for exit-intents can be rapid mouse movement toward the top right of the screen (where the close button typically is), clicking on off-page links, set on a timer, or activated on scrolling.
One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care.
There is hardly anyone who doesn’t get excited at the prospect of winning something without making an effort and that too, for free. And if subscribing and giving my email is all it takes, I, for one, am going to participate! Think about it. If a landing page asks you for your email address, why would you give it, unless it was going to give you something in exchange?
For effective and actionable results, you should do A/B tests, which test two (or more) different approaches. For example, you could send half of your list one subject line, and an alternate subject line to the other half. You could also A/B test the two approaches with a small subset of your list, then send the winning headline to the rest of the list.
Unfortunately, there’s a bit too much depth to the topic for me to cram everything in to a single blog post. Therefore, I’m going to begin creating a multi-part blog series on list building. Over the next couple days, I’m going to purely focus on teaching some tricks of the trade to build a list quickly (these have now all been merged into this single post).