Similar to the process of advertising to build your email list on other websites, using search marketing to build email list can be equally effective. Build email landing pages specific to your email list and then optimize for organic search engine placement or paid, click-based search engine advertising. Again, however, if you do this, be sure that you have a handle on how much you can afford to pay per email sign-up as well as a way to track where email sign-ups came from. If you're not well versed in the marketing areas of search engine optimization or search engine marketing, you may want to consider hiring a professional to help you since both of those areas can be complicated to learn. However, many successful email lists have been built using search engines as the primary method for recruiting subscribers.
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
Include an opt-in field (i.e. checkbox) within your landing page forms to opt users into your list. This gives visibility to your email offerings and provides a value add to customers who have already engaged with your product. It’s important not to pre-check the box (see pre-selected opt-in below)–instead allow potential subscribers to choose whether or not to opt in.
Thanks for sharing this idea. What I love most about your strategy is that by giving a list-owner a sample of your services, you are creating the opportunity for an honest, heart-felt testimonial about the value of those services. The resulting “plug” will be so much more sincere and valuable because it’s based on true appreciation for the service you have provided. 🙂
The best part of the platform is it has a free version which one can use to run your own ads with credits from reading and rating ads. The free way to start is to use the ads surfing as a way to learn how to write good ad copy (headline less than 25 characters plus a message less than 60 characters) and good landing pages. Just follow what the 5 star ad writers do and build that into your free credit ads – keep doing this over and over until you are ready to go Pro. I use the paid Pro version at $19.95 a month which gives me 10 Pro ads which I can deploy without needing credits. Any credits I collect are applied to Credit ads that I run as well.
Fewer people on the list will buy the “expensive” products. But the idea is that, through your name collection/lead generation (often shortened to lead gen) efforts, you will be constantly bringing new names on to your list. Out of those, a certain percentage will buy. A smaller percentage will buy higher priced products. And the smallest percentage will buy your most expensive offerings. Think of them like the “whales” in a casino. You want to cultivate your back-end buyers by offering good products and great customer service. They’re VIPs.
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
But marketers aren’t creating these messages manually. They need personalization at scale. Email automation is on the rise, as well, and marketers are setting up time and trigger-based emails to reach subscribers at the right time with relevant information. These automated emails are used to onboard new customers, welcome new subscribers, and lead prospects down a sales funnel.
Social media. If niche forums was a great way to find people in your niche and connect with them, then social media is a great way to DRAW people into your content. Yes, once you get started, for example with your Facebook page, you can start posting content that you know your possible subscribers are going to dig! Then they'll share your stuff and your list will grow exponentially.
All I know is that I have been pulled in every direction by shiny object syndrome chasing a lot of these ideas. Now is the time to step back and see what is in place and focus on things that are working. Or I can just do what Dean Holland suggested and start from list building basics until I can see a way to leverage the things that I have already done and tools I have bought.
I’ve tested the Welcome Mat and Smart Bar apps as well but they didn’t produce anywhere near the conversion rate of the List Builder and Scrollbox apps (note: that doesn’t mean you shouldn’t test them on your site… it’s just that they didn’t perform that well on our site with the setup we used so we removed them so not to distract the visitor too much while we figure out new ways to test them).
Unfortunately, there’s a bit too much depth to the topic for me to cram everything in to a single blog post. Therefore, I’m going to begin creating a multi-part blog series on list building. Over the next couple days, I’m going to purely focus on teaching some tricks of the trade to build a list quickly (these have now all been merged into this single post).
To be honest, this is the first time I am on this site. I have been blogging since early 2012 but never paid so much attention on list building like I am doing now. Anyway I was just checking few articles (mainly how to guides) on list building. Landed on this page and now I know some of my mistakes that I have been making to create a list. Thanks for all the tips and they are really helpful for me.
This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.
Once you have a topic for content creation, you then need to think about producing it. What you want to do, is create something that’s better than what’s available. As I mentioned before, this can mean that you make the existing content more actionable. It can also relate to creating content that has a better design. It may even be just that you add more images, because content with more images tends to get 94% more views than content without images. Creating something with a lot of words also helps, because if a post is longer than 1,500 words it tends to rank higher in the search engines.
It’s another grind-level tactic but if you’re just starting out with no list then this can work wonders. Product Hunt Every time you launch a new product, chances are it could be a good fit for Product Hunt. To make sure your product gets accepted by the moderators, make sure you reach out to an influential Product Hunter and get them to submit it on your behalf.
For effective and actionable results, you should do A/B tests, which test two (or more) different approaches. For example, you could send half of your list one subject line, and an alternate subject line to the other half. You could also A/B test the two approaches with a small subset of your list, then send the winning headline to the rest of the list.