For instance, Geoff points out popups as potentially distracting elements on a website. He recommends their use on e-commerce sites, but less so on SaaS sites. He says, “You won’t see any pop-ups on our website. While we may miss out on some emails as a result, my argument is [that] this benefits our brand [and] our credibility, and keeps the bounce rate of our site visitors down.”
One of the first dilemmas that you'll need to deal with when you begin to build email list is the quality versus quantity debate. Obviously, the larger your email list is, the more potential you have to generate revenue from it. However, as with most marketing activities, the quality of your leads is equally important. If you create a large email list by porting over old contacts or by buying or renting a large list, you may have a great number of email addresses. However, you may have very few email addresses that are actually leads who are interested in interacting with your product, company, or brand. That's why it's often a better idea to start slowly and build email list over time. Focus on getting the best quality leads on your email list and then let the numbers grow as your business grows. While you ultimately do need to grow the largest email marketing list possible, you also need to grow a quality list that will respond to your offers and increase your company revenue.
PLR stand for Private Label Rights. This is essentially content that you have permission to rework, rebrand, and change the name of the author. You are then allowed to resell it. Be careful though, some PLR has strict rules about not giving away the report for free. So make sure you have permission to give it as a freebie before using it to get email addresses.
Note: Searching ‘Contributor guidelines’ is a great way to do this. The submission process tends to vary from site to site, and some won’t have any ‘Contributor Guidelines’ available.  In the knitting niche, there are some sites that accept submissions via a contact form and some that will ask that we get in contact via email. If you can’t find the contact information of a blog, sign up to their email list and then reply to the address that is used.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Let's suppose you have an "anti-virus" website where you are promoting various products that scan your computer for viruses. You could send emails out to your list that explain what viruses are, or what new viruses are out there and how you could be infected. Then, you can mention that the viruses can be removed instantly by product A and product B. At that point you will want to add your affiliate link in the email or direct the visitor to a review page of your choice.
Subscribers get on your lists through sign up forms, but are you collecting info that can help you improve engagement? Create a new sign up form and ask for information that you can use later. For example, Topshop asks for birthday information, which can allow them to send relevant birthday offers, horoscopes, and age-related messaging. The brand also asks whether the subscriber is a student, which will allow them to send related campaigns.
Some may argue that asking for opt-in results in a smaller contact list since customers have to perform this extra step. However, not asking for permission before sending puts you at risk of being marked as spam or worse, being blacklisted by an ISP – and obviously at risk of fines, since May 25th. Just one abuse complaint can lead to having both your Domain name and IP addresses blacklisted.
Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy.

Until recently the gurus stayed away from pushing paid traffic, maybe because they were wary of the horror stories. It is very clear that the easy days of cheap paid traffic are long gone. Cost per click is rising especially in popular niches. Paid traffic is also easy to get wrong. Quick Start Challenge view though is that paid traffic properly done delivers more consistent results especially when conditions change. The ad platforms always have a vested interest in keeping their ad revenues flowing. The same cannot be said on keeping your content presented on free platforms.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
You might be a little bit worried that popup email sign-ups are going to hurt the user experience of your site. But, many bloggers have found that it isn’t bad at all. For example, Dan Zarella, found bounce rates only increased by a very small amount, while email sign-ups were 1.56% higher – which, in the long term, can be a lot of new subscribers.
The most obvious and logical place to find interested email subscribers is on your website itself. If users are visiting your website (regardless of whether they purchase or make a transaction), they have an interest in the information or content that you're providing. Every page of your website should include an email sign-up box that allows users to join your mailing list. We'll discuss the best practices for creating that email sign-up box later in this section. However, every visitor to your website is a potential email subscriber.
I think what Brian and the testers are missing is that 15k is neither big enough to be impressive nor small enough to be inviting. It’s not a number that works effectively as social proof, and while I can’t test it out myself, I believe, based on evidence for social proof around the web, that DIYthemes would have had much better success with a combined number in the 50k+ range as mentioned above.

Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
Well, once your guest post is accepted on a site, you’ll often have the chance to create something known as an ‘author bio.’  In this section, you can mention that you have some complementary content available. This is often known as a ‘content upgrade.’  If the content you’re giving away is highly related to the blog post, you’re going to increase the odds of conversion rates being high.

The vital part of this strategy is that you must provide valuable free information. You can’t just send them sales offers all the time. You must also position yourself as an expert in your niche and show the reader how you are different and better than your competitors. You can let your personality come through here, which will also set you apart from other companies in the same or similar niches.
Always remember to customize your messages to blogs in your market and provide them with high quality, unique articles that help their audience and readers. If you do that, you will succeed with guest blogging if you apply it consistently in your business. Every month, you should be posting at least 2-4 guest articles on other sites to see consistent results with this method.
To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).
As for social media, it has been a powerful marketing tool for me because I intend to connect with as many people as possible. People know people, and if you develop a caring connection with someone you leverage your presence like no other practice. The key is to make things personal, not business. Reverse the famous Godfather quote and you’re good to go.
To get people to sign-up in the first place, you need to grab their attention and make it worth their while to sign up. Many website offer "FREE" information or products to people who sign-up with their mailing lists. This technique will work if you offer the website visitors something that is of "value" to them. Value has to go hand-in-hand with promotional materials within your emails. No one wants to be bombarded with sales pitches every time they open an email from you, so don't bother even sending out such emails. The best way to promote your product is to provide information that relates to your product, then add a few sentences that make reference to your product and how it can help with the reader achieve something.
One of the reasons I signed up with WA is because I was having problems filling out the info on Aweber. I couldn't figure out where my affiliate link was supposed to go. I still don't know. I've listened to YouTube tutorials then when I try to do what they say I get confused or have questions and there is no one to ask. One day I'll see the live chat button the next day it's gone. I know it's me but it is so frustrating.
Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?

Many marketers are afraid of screwing up, and they let “send fear” take over. It’s important to try personalization beyond just using first names in the body or subject line of the message and have the confidence to test personalization for your brand. If you’re skeptical, use A/B tests to figure out if personalization resonates with your lists. Make sure all fields are mapped to the right things, so that when your campaign goes out, everything appears correctly.
In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
Traffic for list building is a topic that has really frustrated me at the hands of the so-called Internet Marketing gurus. I have heard so many ideas and implemented a mishmash of them. Maybe I should go back to all my notebooks and try to condense everything that has been said and try to distill my own strategic framework out of it all. These are some of the things that stick in my mind:
In this scenario, a subscription check box is pre-selected for users to receive promotional emails where they would be including their email address (during a purchase process, for example). By leaving the checked box intact, users consent to receive email from you. This option is not flawless, as some users may not realize they’ve given their permission to receive marketing email and could be much more likely to report your email as spam, resulting in damage to your sending reputation and your company.
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