informative and the e-book looks useful. Although I thought I remember Kyle saying in the "get started" video that there wouldnt be any upselling. I suppose you can't have a successful online business without additional products offered. I just hope, as a recent subscriber, that I get more than just the cursory description of important components for the price of the subscription. Good lesson though.
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”
Integrations can help you marry data from your CRM with your email lists. Contrary to popular belief, you don’t need a developer to help you improve your lists. Automation and personalization are now totally accessible for the DIY marketer, and you don’t need to be using an enterprise-level tool to effectively do automation and personalization. Campaign Monitor integrates with CRMs such as Salesforce, Zapier, Sage, and many others. It also integrates with e-commerce platforms such as Magento, WooCommerce, Shopify, Eventbrite, and more.
Getting your messages to your customers’ inboxes should be your main goal for any email marketing campaign. According to ReturnPath’s 2016 Deliverability Benchmark Report, 21% of email routinely goes undelivered, so you can’t afford for email acquisition practices to negatively affect your deliverability. To help you achieve your goal, there are a few best practices you should follow to keep a clean subscriber list.
The result was a 70.37% increase in just five days. So if you want to double your email list in less time than it takes for a new Game of Thrones episode to roll out, a welcome mat is definitely an option worth considering. However, if you’re worried about the Google popup penalty, you may want to play it safe and enable this method only for desktop devices.
In this scenario, a subscription check box is pre-selected for users to receive promotional emails where they would be including their email address (during a purchase process, for example). By leaving the checked box intact, users consent to receive email from you. This option is not flawless, as some users may not realize they’ve given their permission to receive marketing email and could be much more likely to report your email as spam, resulting in damage to your sending reputation and your company.
The subscription widget is a no-brainer when it comes to maximizing your website for lead generation. Visitors are already interested or engaging with your brand, and email is a great next touchpoint for sharing non-promotional, value-adding content. It’s a free resource and a low commitment way for your prospective clients to get to know your brand.
This is especially effective of course if the content you’re sharing is relevant to your own business, and if you’re sharing it to or with a group of your target audience. If you share highly relevant content on Facebook and your target audience clicks on it from your Snip.ly link, chances are they’ll also be interested in your content and opt-in offers. Use Snip.ly to add calls to action to all of the relevant content you share.
Video is a huge player when it comes to traffic. Videos provide content in a really similar way that articles do. Creating video content is not hard, and I'm going to show you how to create compelling videos so that you can actually drive traffic to your squeeze pages. The good thing about videos is that it filters the traffic that's going on to your sites so that all of the visitors have been previously targeted.
Subscribers get on your lists through sign up forms, but are you collecting info that can help you improve engagement? Create a new sign up form and ask for information that you can use later. For example, Topshop asks for birthday information, which can allow them to send relevant birthday offers, horoscopes, and age-related messaging. The brand also asks whether the subscriber is a student, which will allow them to send related campaigns.
I think the object of this part is to create a list of people's emails so that you might have a database of people to sell things to. The easiest way to create this email list is to offer them something free. That way people will be willing to sign up for your free whatever it is that you want to give them. Once you create a little form for them to put their name and email into, then you give them the free thing. It could be something they download, or it could be something tangible, such as something physical you send in the mail. It would be more expensive to do that, but the way you get around that is to do a raffle. If you offer something really good, something that costs money, like a gem or a ring or something similar, you could raffle it and still, people would be willing to give you their email just for the act of getting in on the opportunity to win the ring or the gem or whatever it is you would like to raffle. It could be a "Fidget Spinner." It could be anything.
It’s another grind-level tactic but if you’re just starting out with no list then this can work wonders. Product Hunt Every time you launch a new product, chances are it could be a good fit for Product Hunt. To make sure your product gets accepted by the moderators, make sure you reach out to an influential Product Hunter and get them to submit it on your behalf.
Groups are specialized list fields that correspond to fields on your signup forms. They let you ask your contacts to self-categorize with preset responses that you provide. For example, a garden shop might ask their contacts what best describes them: a gardener, landscaper, or indoor plant enthusiast. After contacts self-select their interests, you can create internal tags based on group data, or send email campaigns to a segment containing one group, a few groups, or all of them.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
One of the reasons I signed up with WA is because I was having problems filling out the info on Aweber. I couldn't figure out where my affiliate link was supposed to go. I still don't know. I've listened to YouTube tutorials then when I try to do what they say I get confused or have questions and there is no one to ask. One day I'll see the live chat button the next day it's gone. I know it's me but it is so frustrating.