Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
It’s extremely affordable (starting at $15/month), while incredibly powerful and easy to use. I also find that GetResponse have some of the best newsletter template designs around. Aweber is another good call, but I find their user interface a bit outdated and clunky (plus, their pricing starts at $19/month – not a big deal, but considering they’re not quite as good as GetResponse IMO this pushes the needle in favour of GetResponse even more).
I think what Brian and the testers are missing is that 15k is neither big enough to be impressive nor small enough to be inviting. It’s not a number that works effectively as social proof, and while I can’t test it out myself, I believe, based on evidence for social proof around the web, that DIYthemes would have had much better success with a combined number in the 50k+ range as mentioned above.
It’s important to note that these systems make your job a whole lot easier through automation. The leads can sign up, be added to the list, start getting emails, even make sales… All while you sleep. With these systems, you can send the same email to thousands of people at the same time, automatically. You could potentially set up a schedule of emails going out for weeks or more at a time. You can even manually send emails if you want to run campaigns or send out messages on the fly.
When I was first starting out online, the slow and steady way is how I built my list. It’s the default way to build up an audience, and it’s not bad but it does take time. This is a perfect strategy to help you build your traffic and list over time, because it’s consistent: you create content, blog, guest post, apply SEO techniques, get word of mouth, and repeat on a regular basis.
All I know is that I have been pulled in every direction by shiny object syndrome chasing a lot of these ideas. Now is the time to step back and see what is in place and focus on things that are working. Or I can just do what Dean Holland suggested and start from list building basics until I can see a way to leverage the things that I have already done and tools I have bought.
“Developing the right relationships with the right people is the long game. This is how legacies are made and preserved. The new album that is suddenly everywhere and being talked about by everyone? This doesn’t just happen—it’s the result of assiduously courting the right influencers, and maybe having brought on a producer who already had those relationships.”