The more you guest post, the easier it will be to get your content in front of other people.  That’s because you will be able to build relationships with the editors, but you’ll also be able to use your past work as evidence that you’re a good writer. Though you don’t have to set it as a goal, getting published on a major industry blog can make it easier to get your content published on other sites.
Visitors are more likely to stay engaged with your business if the pop-up is relevant to their specific needs and interests. This means you’ll be able to organically increase your subscription rate by communicating the right message at the right time to each segment of your audience. For example, if a visitor shows a specific interest, the most relevant pop-up will appear.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Growing your email list can be quite similar to advertising your business as a whole. Websites that have similar content or user demographics to your website can be great places to prospect for potential email list leads. You can do this in a number of ways. Ideally, you can cut a deal with the website on which you want to collect emails to promise them advertising space in any email that you send. This will save you from having to pay to advertise for your email list. You can also pay to advertise for sign-ups to your email list on other websites. You can do this by purchasing an impression-based or click-based advertising campaign, or you can offer to pay per valid email sign-up. Both are acceptable industry standard ways to pay for email advertising. However, if you are going to pay to advertise your email list and recruit email sign-ups on another website, you'll need to ensure that you have a firm understanding of what you can afford to spend per email sign-up is. To do this, you'll have to assign a value to an email name. The best way to do this is to keep it simple. Take a look at your last email send. If you had an email list of one hundred people and your email generated $100 in revenue, then you can spend $1 per email sign-up.
You have a website. Perhaps it's a brand new website, or perhaps it's a website that's existed for a while but you haven't focused on collecting email addresses. Your website has content, products, or services that you want to communicate with individuals about. To do that, you want to combine a social media strategy with an email communications list. However, you're a little stumped as to where to find email addresses and subscribers. In this section, we'll walk you through all of the locations that you should utilize to build email list and to maximize finding email subscribers.
Shoot a quick screencast video… If you’re on a PC, use Camtasia. If you’re on a Mac, use Screenflow. These are tools to record what’s happening on your screen. You can use them to present slideshow presentations or give a tutorial on how to do something on your computer. For example, when I teach WordPress stuff, I turn on ScreenFlow and just record my screen as show people how to set things up. It’s simple.

Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Just because your email list is an online marketing tool, it doesn't mean that you only have to solicit emails online! If you have a retail location, you can collect emails when customers purchase or visit the store or other location. If you market by attending festivals or concerts, you can collect emails at those locations. Offering to raffle off a prize but requiring an email on the raffle ticket can also be an effective way to grow your email list. Of course, you'll have to dedicate the time to retyping all of the emails that you collect into your system, but it's often worth it. Don't overlook offline opportunities to grow your email list.

Many marketers are afraid of screwing up, and they let “send fear” take over. It’s important to try personalization beyond just using first names in the body or subject line of the message and have the confidence to test personalization for your brand. If you’re skeptical, use A/B tests to figure out if personalization resonates with your lists. Make sure all fields are mapped to the right things, so that when your campaign goes out, everything appears correctly.
One often overlooked strategy for list building is to step outside of your immediate market, and get known in new verticals. Take for example, my list building advice: it works for bloggers, but it can also work for photographers, dentists, and jewelry designers. I’ve been able to repurpose my content and do short focused bursts of list building in these different markets.

Every ESP will give you tools to create an opt-in form for your site. Generally speaking, the less information you ask for (at this initial stage, at least), the better. The more information you ask for, the less likely your prospect is to complete the process. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails. However, asking for any information beyond these two fields can decrease conversion rates significantly without adding much valuable data.

Of course, getting people to read your content is not what this blog post is about – it’s about getting people to join your email list. Because of this, let’s focus on ways you can build your email list, when it comes to your own blog. It is important that you have all of the above down before you start promoting your content, or else your efforts might be in vain.
Well Carson, fantastic information again and very done on the tutorial if I may say so. I'm still working on my site and in the process of finishing my review on Wealthy Affiliate and then at same time in the process of integrating and auto responder into everything. I have a real bad habit Carson, well more than one really, but the one I'm talking about is "multi tacking". I'm going to have to put a stop to that someday. I book marked this one for sure so I can go back to it later, thanks for this one again.
For subscribers who may have been on your list for a longer period of time, a small incentive or discount will often get them talking. Marketers should capitalize on word-of-mouth marketing by incorporating email sign-up on viral components, such as features that allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends.
Some ad platforms will ask more of your landing pages than others, when running ads. For example, AdWords is much stricter, when compared to Facebook. AdWords typically requires that you do not have a ‘thin,’ site that is designed solely to collect leads.  Because of this it might be a good idea to focus on using Facebook or Twitter, to begin with.
×