I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”. It’s easy to click “no” when the CTA is “sign up for more emails!”, but it’s a little harder to say no to losing weight or getting richer.
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
The focus of free traffic is to create content and then get people to look at the content. In my early days in Internet Marketing all the gurus talked about keywords and search engine optimization as the holy grail of free traffic. At one level this is easy to do – write your content in a keyword rich way. At the full level, this morphed into a complicated area of backlinks and private blog networks and the like. This very quickly becomes a time sink of effort and expense.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
How do you go about getting people to join yet another newsletter — let alone actually buy your stuff once they've signed up? At the end of the day, you need the right mix of incentives, signup forms and high quality, valuable content to send out. Let's take a look at how to put all these ingredients together so you can drive more signups and sales.
Getting your messages to your customers’ inboxes should be your main goal for any email marketing campaign. According to ReturnPath’s 2016 Deliverability Benchmark Report, 21% of email routinely goes undelivered, so you can’t afford for email acquisition practices to negatively affect your deliverability. To help you achieve your goal, there are a few best practices you should follow to keep a clean subscriber list.
I think the object of this part is to create a list of people's emails so that you might have a database of people to sell things to. The easiest way to create this email list is to offer them something free. That way people will be willing to sign up for your free whatever it is that you want to give them. Once you create a little form for them to put their name and email into, then you give them the free thing. It could be something they download, or it could be something tangible, such as something physical you send in the mail. It would be more expensive to do that, but the way you get around that is to do a raffle. If you offer something really good, something that costs money, like a gem or a ring or something similar, you could raffle it and still, people would be willing to give you their email just for the act of getting in on the opportunity to win the ring or the gem or whatever it is you would like to raffle. It could be a "Fidget Spinner." It could be anything.

One of the first dilemmas that you'll need to deal with when you begin to build email list is the quality versus quantity debate. Obviously, the larger your email list is, the more potential you have to generate revenue from it. However, as with most marketing activities, the quality of your leads is equally important. If you create a large email list by porting over old contacts or by buying or renting a large list, you may have a great number of email addresses. However, you may have very few email addresses that are actually leads who are interested in interacting with your product, company, or brand. That's why it's often a better idea to start slowly and build email list over time. Focus on getting the best quality leads on your email list and then let the numbers grow as your business grows. While you ultimately do need to grow the largest email marketing list possible, you also need to grow a quality list that will respond to your offers and increase your company revenue.
SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We help with all technical details (from domain authentication to DKIM) and offer world-class deliverability expertise to help your emails reach the inbox. And with a full-featured marketing email service that offers a flexible workflow, effortless list segmentation, and actionable analytics, all of your email needs are met in one reliable platform.
You have a website. Perhaps it's a brand new website, or perhaps it's a website that's existed for a while but you haven't focused on collecting email addresses. Your website has content, products, or services that you want to communicate with individuals about. To do that, you want to combine a social media strategy with an email communications list. However, you're a little stumped as to where to find email addresses and subscribers. In this section, we'll walk you through all of the locations that you should utilize to build email list and to maximize finding email subscribers.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
These prospects are looking for products, services and information that can help them maximize the performance of their buildings. Building owners can be a great way to secure many big accounts through one point of contact. Direct your communication efforts toward this group of influential individuals and establish long-term customer relationships.
The most obvious and logical place to find interested email subscribers is on your website itself. If users are visiting your website (regardless of whether they purchase or make a transaction), they have an interest in the information or content that you're providing. Every page of your website should include an email sign-up box that allows users to join your mailing list. We'll discuss the best practices for creating that email sign-up box later in this section. However, every visitor to your website is a potential email subscriber.
How to launch an online course and make $220,750 in 10 days – this article is a complete breakdown of how Bryan Harris made $220,750 launching his email marketing course. It includes the entire process he went through from building the list, to launching the product. As you can see from this post… it’s epic. Plus he uses a Content Upgrade that includes templates he used to launch his course. Very compelling.
Today’s tools make it easy send more individualized messages. You can use dynamic content to change certain parts of the email based on information you have about your subscribers. For example, you can use dynamic content to show different images based on where your subscriber is located. You can select which lists or segments of lists should see a particular part of an email. Dynamic content allows you to create several versions of the email for different sets of customers based on what you know about them, all from within one campaign.
It’s important to note that you won’t be collecting names or sending out emails by hand, one email at a time. You’d soon be overwhelmed by the volume! You can use systems like Constant Contact, Get Response, AWeber, and Campaign Monitor to manage your email lists and broadcast your emails. Systems like this can also track leads, opt-in rates, sales, open rates, click-through rates and other important stats.
One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care. 
One of the reasons I signed up with WA is because I was having problems filling out the info on Aweber. I couldn't figure out where my affiliate link was supposed to go. I still don't know. I've listened to YouTube tutorials then when I try to do what they say I get confused or have questions and there is no one to ask. One day I'll see the live chat button the next day it's gone. I know it's me but it is so frustrating.
“We’re always giving people the option to join our email list when they come into the spa, but we just recently added the option for people to sign up when they visit our website,” explains Christine Copertino, spa director for Allegria Spa. “The response has been great. We’re seeing a ton of people signing up, and we know that these are really engaged people who will be excited to receive our emails.”

You have a website. Perhaps it's a brand new website, or perhaps it's a website that's existed for a while but you haven't focused on collecting email addresses. Your website has content, products, or services that you want to communicate with individuals about. To do that, you want to combine a social media strategy with an email communications list. However, you're a little stumped as to where to find email addresses and subscribers. In this section, we'll walk you through all of the locations that you should utilize to build email list and to maximize finding email subscribers.
This is considered the best form of consent a user can provide a sender, since it requires a secondary action from the email address owner to confirm subscription to an email list. This typically comes in the form of a confirmation link call to action, a URL to post in a browser, etc. For senders, this is the ideal method of collecting addresses because you demonstrate a genuine desire to make sure your subscriber absolutely wants your content, and it sets an effective foundation for your sender/recipient relationship moving forward.
But marketers aren’t creating these messages manually. They need personalization at scale. Email automation is on the rise, as well, and marketers are setting up time and trigger-based emails to reach subscribers at the right time with relevant information. These automated emails are used to onboard new customers, welcome new subscribers, and lead prospects down a sales funnel.
If you need to grow your email list quickly, there are a number of services that will allow you to rent or purchase email names. However, doing so comes with several risks. Most list purchases or rentals are somewhat expensive, and you may not make your money back as quickly or as regularly. Additionally, a rented or purchased list means that you are buying email addresses of individuals who have not been exposed to or shown and interest in your brand or product. This may mean that they are less likely to respond to your email, and may even mark your email as spam. This could create domain reputation problems for you with future email sends. Finally, if you do choose to rent or purchase a list, be sure to use a credible agency. If you rent or purchase a list that includes a high number of bad email addresses that will bounce or be undeliverable, you will incur sender reputation penalties that will impact your ability to email market moving forward. While buying or renting an email list can help to quickly grow your email list and show returns, proceed with caution when soliciting and buying lists.
Let's suppose you have an "anti-virus" website where you are promoting various products that scan your computer for viruses. You could send emails out to your list that explain what viruses are, or what new viruses are out there and how you could be infected. Then, you can mention that the viruses can be removed instantly by product A and product B. At that point you will want to add your affiliate link in the email or direct the visitor to a review page of your choice.
Brilliant! I know I probably shouldn’t be writing all just love what you’re saying here. But “love” what and “how” you are saying this here. I haven’t done the email thing yet, it’s something I’m ready to do and would benefit from too. But reading this today – found myself wanting to say, I would have wrote that – I want to copy and paste and tell others because you saved me the answer to myself being asked how do you do it Jane or errrrr zJayne!
Popular email marketing software solutions will have handy opt-in form generators that will provide you with a snippet of code that you can just paste into various places around your site. While it may sound excessive to add multiple opt-in forms to your website, it’s really not. If you had eye-tracking analytics monitoring every visitor to your website, you would see that they do not look at every inch your website from header to footer.
Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!
Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.

WOW! We want to do EVERYTHING we read about here at Wealthy Affiliate University! Are there enough hours in the day? Hope so! Actually we are thinking about dividing the week up into 6 days... one day off... and put in so many days on article writing, so many days on email marketing, etc. Does that sound like it will work? (We have committed to working at least 6 to 8 hours a day M-F and 4 hrs on Saturday)
Social media. If niche forums was a great way to find people in your niche and connect with them, then social media is a great way to DRAW people into your content. Yes, once you get started, for example with your Facebook page, you can start posting content that you know your possible subscribers are going to dig! Then they'll share your stuff and your list will grow exponentially.
If that’s not enough to convince you to toss interstitials in the bin and never look back, there’s also the fact that users report these interactions as among their most-hated advertising practices (defined as ‘modals’ in this study by the Nielsen Norman Group). On a one to seven scale, modals (interstitials) landed at 5.82 for desktop users and 5.89 for mobile users, beating even autoplaying videos without skip for most-dreaded advertising type.
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