Some ad platforms will ask more of your landing pages than others, when running ads. For example, AdWords is much stricter, when compared to Facebook. AdWords typically requires that you do not have a ‘thin,’ site that is designed solely to collect leads.  Because of this it might be a good idea to focus on using Facebook or Twitter, to begin with.
The focus of free traffic is to create content and then get people to look at the content. In my early days in Internet Marketing all the gurus talked about keywords and search engine optimization as the holy grail of free traffic. At one level this is easy to do – write your content in a keyword rich way. At the full level, this morphed into a complicated area of backlinks and private blog networks and the like. This very quickly becomes a time sink of effort and expense.
When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone. I can get cheaper clothes, music, and groceries from plenty of other places. Ultimately, I’m a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycle’s: “We aspire to inspire. We inhale intention and exhale expectation.” I relate to their brand messaging.
Giants like Google, Amazon, and Facebook have imposed countless rules that limit what you can and can’t do to promote your business. If you repeat content, you’re in trouble. If you “keyword stuff,” you’re in trouble. If you backlink to shady sources, you’re in trouble. If you violate their rules, they penalize you by not displaying your content, moving you down on their results, or banning you entirely.
Mailchimp – This is the most affordable option on the market today and their email template design editor is quite feature rich. It also has a drag and drop interface. Their major downsides to Mailchimp is (a) they’re terrible, robotic customer support and (b) it feels like a lot more steps than are necessary to send a newsletter or to setup an autoresponder.

Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!
This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.
The focus of free traffic is to create content and then get people to look at the content. In my early days in Internet Marketing all the gurus talked about keywords and search engine optimization as the holy grail of free traffic. At one level this is easy to do – write your content in a keyword rich way. At the full level, this morphed into a complicated area of backlinks and private blog networks and the like. This very quickly becomes a time sink of effort and expense.
This exit-intent technology works by monitoring the movement of the mouse. When the system detects that a visitor is about to leave your site (by the movement of their mouse towards exiting the page or clicking bookmark links) a secondary message pops up to appeal to your visitors and engage with them further. Let’s see specifically how you can use this to maximise the number of visitors signing up for your newsletter.

Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
Some may argue that asking for opt-in results in a smaller contact list since customers have to perform this extra step. However, not asking for permission before sending puts you at risk of being marked as spam or worse, being blacklisted by an ISP – and obviously at risk of fines, since May 25th. Just one abuse complaint can lead to having both your Domain name and IP addresses blacklisted.
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
The most obvious and logical place to find interested email subscribers is on your website itself. If users are visiting your website (regardless of whether they purchase or make a transaction), they have an interest in the information or content that you're providing. Every page of your website should include an email sign-up box that allows users to join your mailing list. We'll discuss the best practices for creating that email sign-up box later in this section. However, every visitor to your website is a potential email subscriber.

Thank you for your comments RJ :) One thing just always sticks in my head and that is a comment made by highly reputable marketer. He basically had built up a sizeable list in Aweber and then because of a failed payment Aweber locked him out and he was unable to retrieve his leads. I think it is common knowledge that Aweber are not keen on biz ops etc . Can anyone else comment on this too? I know when I was actively promoting EN, EN reported that Aweber are not that keen on MLM etc so Get response was their new solution.
Of course, getting people to read your content is not what this blog post is about – it’s about getting people to join your email list. Because of this, let’s focus on ways you can build your email list, when it comes to your own blog. It is important that you have all of the above down before you start promoting your content, or else your efforts might be in vain.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value! 
×