Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
My traffic model looks like a complicated shambles. I use a number of Social Media platforms, mostly Facebook and Twitter and LinkedIn, with several profiles in each. I have some sizeable followings in niche areas, like Bitcoin and Affiliate Marketing. I have a bunch of tools that automate the flow of content. I know it is a shambles because it is not producing consistent subscriber or sales results. The only thing that works well is my charity fund raising. Weird that as I can get people to give money away more easily than I can get them to buy something of tangible value to them. Now there is a big lesson in there for me. 49% of my donations by number come from former colleagues. These are people that I know and who have grown to know, like and trust me.
great info...... This is all very useful. I am so glad that I found this site. I am getting so happy about all this. My next thing is to make a squeeze page.I do have a question though. When I am making my pg does the free product that I am promoting to get the email of people have to do with the product that I am going to be using the mailing list to promote? Thank you very much.
I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
As marketers, we all know the importance of building, harvesting and growing our own list of email subscribers. Let's face it, having your own list is one of the best ways to guarantee your business a stable and recurring source of income. Instead of capturing clients all over again, you can create a cycle and monetize those subscribers over and over again.
Social media is becoming an increasingly prominent form of customer retention and brand awareness. With the right motivation and a properly designed email sign-up box, social media leads can often be solicited to become higher converting email marketing leads. When we discuss the best practices for designing an email capture box, we'll discuss specific practices to use when encouraging users to sign-up for your email marketing program via social media outlets.
To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).
You probably have subscribers on your list that haven’t opened your emails for six months, one year, or even more. Whether their email address has become invalid, or they’re simply not interested in your messaging, consider removing them from your email list. Removing these subscribers will negatively affect your subscriber count, but it will positively impact your list quality, which is more important. If you get rid of these disengaged subscribers, you should see engagement rates rise. You can send a re-engagement campaign asking these subscribers if they’d like to remain on your list or be removed. If you don’t get a response, you can feel confident removing them.
Growing your email list can be quite similar to advertising your business as a whole. Websites that have similar content or user demographics to your website can be great places to prospect for potential email list leads. You can do this in a number of ways. Ideally, you can cut a deal with the website on which you want to collect emails to promise them advertising space in any email that you send. This will save you from having to pay to advertise for your email list. You can also pay to advertise for sign-ups to your email list on other websites. You can do this by purchasing an impression-based or click-based advertising campaign, or you can offer to pay per valid email sign-up. Both are acceptable industry standard ways to pay for email advertising. However, if you are going to pay to advertise your email list and recruit email sign-ups on another website, you'll need to ensure that you have a firm understanding of what you can afford to spend per email sign-up is. To do this, you'll have to assign a value to an email name. The best way to do this is to keep it simple. Take a look at your last email send. If you had an email list of one hundred people and your email generated $100 in revenue, then you can spend $1 per email sign-up.
You have a website. Perhaps it's a brand new website, or perhaps it's a website that's existed for a while but you haven't focused on collecting email addresses. Your website has content, products, or services that you want to communicate with individuals about. To do that, you want to combine a social media strategy with an email communications list. However, you're a little stumped as to where to find email addresses and subscribers. In this section, we'll walk you through all of the locations that you should utilize to build email list and to maximize finding email subscribers.
You can’t begin to personalize your campaigns if all you have is an email address, so work to figure out what data you already have. Do you have information on past purchase behavior, length of time on your email list, customer status, or geography? All of these areas can be leveraged for personalization, which will, in turn, improve list quality. Where does this information live? Is it in your CRM, e-commerce platform, or somewhere else? Integrations can help you combine your email list with outside information.
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
This is considered the best form of consent a user can provide a sender, since it requires a secondary action from the email address owner to confirm subscription to an email list. This typically comes in the form of a confirmation link call to action, a URL to post in a browser, etc. For senders, this is the ideal method of collecting addresses because you demonstrate a genuine desire to make sure your subscriber absolutely wants your content, and it sets an effective foundation for your sender/recipient relationship moving forward.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.
When I was first starting out online, the slow and steady way is how I built my list. It’s the default way to build up an audience, and it’s not bad but it does take time. This is a perfect strategy to help you build your traffic and list over time, because it’s consistent: you create content, blog, guest post, apply SEO techniques, get word of mouth, and repeat on a regular basis.
Some ad platforms will ask more of your landing pages than others, when running ads. For example, AdWords is much stricter, when compared to Facebook. AdWords typically requires that you do not have a ‘thin,’ site that is designed solely to collect leads. Because of this it might be a good idea to focus on using Facebook or Twitter, to begin with.
This exit-intent technology works by monitoring the movement of the mouse. When the system detects that a visitor is about to leave your site (by the movement of their mouse towards exiting the page or clicking bookmark links) a secondary message pops up to appeal to your visitors and engage with them further. Let’s see specifically how you can use this to maximise the number of visitors signing up for your newsletter.
Until recently the gurus stayed away from pushing paid traffic, maybe because they were wary of the horror stories. It is very clear that the easy days of cheap paid traffic are long gone. Cost per click is rising especially in popular niches. Paid traffic is also easy to get wrong. Quick Start Challenge view though is that paid traffic properly done delivers more consistent results especially when conditions change. The ad platforms always have a vested interest in keeping their ad revenues flowing. The same cannot be said on keeping your content presented on free platforms.
If all Michael had was the 57k Facebook fans listed right below, I’m not nearly impressed. Combined with the big number above, however, the FB fan numbers serve as crucial verification. If your website has 1,500 FB likes, there is NO WAY I believe you have 500k viewers. But with Michael’s Facebook numbers, I start to believe in that much bigger number above, and it means I probably can’t afford to miss what he’s saying.
You can use this strategy to your advantage and increase your email list by giving people an incentive in return for their email. The giveaway could be free access to an e-book, a report, a gift hamper, or perhaps a lucky draw where people enter their emails and get a chance to win. A tantalizing offer is all you need for people to comply. For example:
This can be a controversial topic, as many would consider this an interstitial. And some might not prefer this method as it might not be seen as the most user-friendly. However, if done correctly, they can have some serious sign-up power. Online learning management system Fedora, now rebranded as Teachable, deployed this strategy on their homepage to increase sign-ups for a promotional webinar.
When a single step, like entering an email address into a collection field or selecting a checkbox, is taken to subscribe to an email marketing list. This practice is considered dangerous for a sender because nothing is preventing typos or forged email addresses from being added to your subscriber lists. With a single opt-in, there could be risks to your email delivery and reputation due to both a high number of bounced addresses and from blacklistings due to high spam traps.
The key to building an engaged email marketing list lies in optimizing your opt-in pages, creating multiple opportunities for sign-up, and providing content that will empower your users. Once you acquire a new customer, make sure that you deliver on your promise by providing the tools and information that will keep them engaged with your brand for years to come.
WOW! We want to do EVERYTHING we read about here at Wealthy Affiliate University! Are there enough hours in the day? Hope so! Actually we are thinking about dividing the week up into 6 days... one day off... and put in so many days on article writing, so many days on email marketing, etc. Does that sound like it will work? (We have committed to working at least 6 to 8 hours a day M-F and 4 hrs on Saturday)
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.