How to launch an online course and make $220,750 in 10 days – this article is a complete breakdown of how Bryan Harris made $220,750 launching his email marketing course. It includes the entire process he went through from building the list, to launching the product. As you can see from this post… it’s epic. Plus he uses a Content Upgrade that includes templates he used to launch his course. Very compelling.
Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.
That’s why it is important to have a Privacy Policy and Terms of Use readily available on your site, and even a disclaimer before they sign up for anything. Not only is this good business practice, it’s also required by Google, Amazon, Facebook, Twitter … pretty much every major company whose services you will be using to promote your business. Oh, and it is required by most governments.

People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.

Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 


We recently personalized an email campaign based on subscriber’s individual location. We created different images for people in the UK, USA, and Australia and tested them against a generic version (with just one location-agnostic image) to see if personalized images worked better. By making the images in our email campaigns personalized to the subscriber’s location, we were able to increase our email click-through rate by 29%.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!
We recently personalized an email campaign based on subscriber’s individual location. We created different images for people in the UK, USA, and Australia and tested them against a generic version (with just one location-agnostic image) to see if personalized images worked better. By making the images in our email campaigns personalized to the subscriber’s location, we were able to increase our email click-through rate by 29%.
Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. Set the form to appear immediately (or with a 5-second delay) if people aren’t inclined to spend much time on your site. If visitors have a tendency to browse, consider a 20-second delay or a scroll-based trigger when someone reaches the middle or bottom of your page.
That’s why it is important to have a Privacy Policy and Terms of Use readily available on your site, and even a disclaimer before they sign up for anything. Not only is this good business practice, it’s also required by Google, Amazon, Facebook, Twitter … pretty much every major company whose services you will be using to promote your business. Oh, and it is required by most governments.
I was the same way and not creative in the slightest bit. Remember, your niche can be about anything that interest you. Take your time, ask questions, be positive and keep your faith, it will work out. As any process there are confusing and frustrating techniques involved, but, no worries because everyone at WA is here to help. Never b afraid to ask anything the help here is wonderful. U can make it happen and u will succeed. Giving up never gets u anywhere. Keep it up. We can never succeed at anything without trying. U can do it!
If you take the time to build your email list the right way, you’ll encounter fewer obstacles with your deliverability and you’ll cultivate a strong group of brand advocates who will champion your email program. So when your boss tells you to send an “email blast” to as many people as possible, remind them that the numbers you want to concentrate on are your email engagement numbers, not your list size.
To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.
Many marketers are afraid of screwing up, and they let “send fear” take over. It’s important to try personalization beyond just using first names in the body or subject line of the message and have the confidence to test personalization for your brand. If you’re skeptical, use A/B tests to figure out if personalization resonates with your lists. Make sure all fields are mapped to the right things, so that when your campaign goes out, everything appears correctly.
For the initial launch of our blog, we mainly leveraged our network to get the word out about our new site. Most of the traffic for our initial first post came from posting on our personal Facebook pages as well as some Facebook groups that were focused around marketing and entrepreneurship such as From Wantrapreneur to Entrepreneur (a private group for people who’ve taken the SumoMe Building $1,000 monthly business course). We also tweeted from our personal accounts to get the word out. Finally, Benji emailed an old list of his that had 164 people on it, and got a 13.5% click rate, so that also drove some traffic.

Solo ads is essentially a method of paying someone to mail to their list for you. I don’t do this very often anymore but it is a very very effective way to jumpstart a list. If you followed along to a previous 30 day challenge I did on my old blog, Business & Blogs, you would have seen me go in to great depth about how I gained almost 1,000 new subscribers through solo ads alone.
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