Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.
Include an opt-in field (i.e. checkbox) within your landing page forms to opt users into your list. This gives visibility to your email offerings and provides a value add to customers who have already engaged with your product. It’s important not to pre-check the box (see pre-selected opt-in below)–instead allow potential subscribers to choose whether or not to opt in.

People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.


“We’re always giving people the option to join our email list when they come into the spa, but we just recently added the option for people to sign up when they visit our website,” explains Christine Copertino, spa director for Allegria Spa. “The response has been great. We’re seeing a ton of people signing up, and we know that these are really engaged people who will be excited to receive our emails.”
This can be a controversial topic, as many would consider this an interstitial. And some might not prefer this method as it might not be seen as the most user-friendly. However, if done correctly, they can have some serious sign-up power. Online learning management system Fedora, now rebranded as Teachable, deployed this strategy on their homepage to increase sign-ups for a promotional webinar.
Groups are specialized list fields that correspond to fields on your signup forms. They let you ask your contacts to self-categorize with preset responses that you provide. For example, a garden shop might ask their contacts what best describes them: a gardener, landscaper, or indoor plant enthusiast. After contacts self-select their interests, you can create internal tags based on group data, or send email campaigns to a segment containing one group, a few groups, or all of them.
Couple your sign-up boxes with a clear description of “what’s in it for them.” Let customers know exactly what to expect when signing up, and sell the benefits for being on your email list. This can be as simple as promoting the general advantages of the channel — such as being able to receive information and offers faster and that it’s eco-friendly.
Some services have referral programs for growing lists, but you won’t always get the right audience’s attention. So often, those programs for getting 100 subscribers in a day are abused and cheated, and you’ll end up with 100 robots who don’t actually read your emails. There is the chance that your service’s referral program is legit and will get you genuinely interested subscribers, but just make sure to do your research.
Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.

Aweber seems quite expensive comparatively speaking, especially to those who are just starting out as beginners. From what i have read and the general impression that I get from the many members in the community, is that not everyone is so fortunate and able to afford an Autoresponder such as Aweber. There are the lesser expensive ones and then there are the free ones. I have an interest in one paricular free Autoresponder named Listwire. From the reviews that I have read, Listwire comes up trumps and its pretty reiable.. Can I suggest that for us beginners, rather to start with something like Listwire and once you get the hang of things, to then invest in a paid Autoresponder? Will appreciate feedbacks. Thanks.
When you build a list, there are benefits that come with your subscriber base. You have the opportunity to track your emails (who received them, who opened them, etc). You can separate your list and segment it to those who want to receive certain emails or specific information. But more than anything else, you have a list of people who want to read your emails. Those can refer their friends to your business and help it grow through word of mouth.
We’re not shy about asking people to opt-in in the middle of a post, because we do it contextually. We’ll talk a lot more about content upgrades later, but for now, our posts are still high level, so it doesn’t quite make sense to make elaborate opt-in bonuses. Instead, since we’re outlining what our blog will be about, it makes sense to mention we have an email list where you can keep up on our journey.
A very short time after you learn how to add a one-time offer of your own product or an affiliate offer from WarriorPlus, you only have to sell a few low-ticket items to break even on your clicks and build your profit! All you have to do is send promotions to your list; it’s that easy! You can do this as many times as you like to send lots of traffic to any offer you want, and watch your profit grow! This is an incredible online marketing tool that’s just waiting for you to take advantage of it, so get started now!
This can be a controversial topic, as many would consider this an interstitial. And some might not prefer this method as it might not be seen as the most user-friendly. However, if done correctly, they can have some serious sign-up power. Online learning management system Fedora, now rebranded as Teachable, deployed this strategy on their homepage to increase sign-ups for a promotional webinar.
Start by asking “What do we want to send? What automation do we want to do? What personalization do we want to do?” Then work backward based on those goals. In order to increase the quality of your list, you must assess where you’re at, and make some goals about where you’d like to be. Once you’ve figured out the current state of your list, you can then build a strategy from the ground up.

Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.


I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”. It’s easy to click “no” when the CTA is “sign up for more emails!”, but it’s a little harder to say no to losing weight or getting richer.
One often overlooked strategy for list building is to step outside of your immediate market, and get known in new verticals. Take for example, my list building advice: it works for bloggers, but it can also work for photographers, dentists, and jewelry designers. I’ve been able to repurpose my content and do short focused bursts of list building in these different markets.
You probably have subscribers on your list that haven’t opened your emails for six months, one year, or even more. Whether their email address has become invalid, or they’re simply not interested in your messaging, consider removing them from your email list. Removing these subscribers will negatively affect your subscriber count, but it will positively impact your list quality, which is more important. If you get rid of these disengaged subscribers, you should see engagement rates rise. You can send a re-engagement campaign asking these subscribers if they’d like to remain on your list or be removed. If you don’t get a response, you can feel confident removing them.
Customers who visit your website but don't make purchases or transactions are important email marketing leads. However, customers who do make a purchase or transaction are even more valuable email marketing leads because they've shown a willingness to purchase from you or entrust you with personal or financial information. Ensuring that you make it easy and inviting for users to opt-in to your email program when they purchase or transact with you will help you build not only a large email list but also an email list of valuable users with proven purchasing history.
Once you have a topic for content creation, you then need to think about producing it. What you want to do, is create something that’s better than what’s available. As I mentioned before, this can mean that you make the existing content more actionable.  It can also relate to creating content that has a better design.  It may even be just that you add more images, because content with more images tends to get 94% more views than content without images.  Creating something with a lot of words also helps, because if a post is longer than 1,500 words it tends to rank higher in the search engines.
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 

great info...... This is all very useful. I am so glad that I found this site. I am getting so happy about all this. My next thing is to make a squeeze page.I do have a question though. When I am making my pg does the free product that I am promoting to get the email of people have to do with the product that I am going to be using the mailing list to promote? Thank you very much.
Visitors are more likely to stay engaged with your business if the pop-up is relevant to their specific needs and interests. This means you’ll be able to organically increase your subscription rate by communicating the right message at the right time to each segment of your audience. For example, if a visitor shows a specific interest, the most relevant pop-up will appear.
I think the object of this part is to create a list of people's emails so that you might have a database of people to sell things to. The easiest way to create this email list is to offer them something free. That way people will be willing to sign up for your free whatever it is that you want to give them. Once you create a little form for them to put their name and email into, then you give them the free thing. It could be something they download, or it could be something tangible, such as something physical you send in the mail. It would be more expensive to do that, but the way you get around that is to do a raffle. If you offer something really good, something that costs money, like a gem or a ring or something similar, you could raffle it and still, people would be willing to give you their email just for the act of getting in on the opportunity to win the ring or the gem or whatever it is you would like to raffle. It could be a "Fidget Spinner." It could be anything.
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