Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!
By being on my newsletter or autoresponder, it’s an investment of time on the part of my subscribers. It’s my job to provide valuable content to give them an ROI on that time invested. When I’m confident I’ve done that, it makes sense to say “You’ve put in time and gotten value from what I’ve given you. If you now put in time and money I’ll give you even more value.”
WOW! We want to do EVERYTHING we read about here at Wealthy Affiliate University! Are there enough hours in the day? Hope so! Actually we are thinking about dividing the week up into 6 days... one day off... and put in so many days on article writing, so many days on email marketing, etc. Does that sound like it will work? (We have committed to working at least 6 to 8 hours a day M-F and 4 hrs on Saturday)
Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.
Today’s tools make it easy send more individualized messages. You can use dynamic content to change certain parts of the email based on information you have about your subscribers. For example, you can use dynamic content to show different images based on where your subscriber is located. You can select which lists or segments of lists should see a particular part of an email. Dynamic content allows you to create several versions of the email for different sets of customers based on what you know about them, all from within one campaign.
Some ad platforms will ask more of your landing pages than others, when running ads. For example, AdWords is much stricter, when compared to Facebook. AdWords typically requires that you do not have a ‘thin,’ site that is designed solely to collect leads.  Because of this it might be a good idea to focus on using Facebook or Twitter, to begin with.
If you need to grow your email list quickly, there are a number of services that will allow you to rent or purchase email names. However, doing so comes with several risks. Most list purchases or rentals are somewhat expensive, and you may not make your money back as quickly or as regularly. Additionally, a rented or purchased list means that you are buying email addresses of individuals who have not been exposed to or shown and interest in your brand or product. This may mean that they are less likely to respond to your email, and may even mark your email as spam. This could create domain reputation problems for you with future email sends. Finally, if you do choose to rent or purchase a list, be sure to use a credible agency. If you rent or purchase a list that includes a high number of bad email addresses that will bounce or be undeliverable, you will incur sender reputation penalties that will impact your ability to email market moving forward. While buying or renting an email list can help to quickly grow your email list and show returns, proceed with caution when soliciting and buying lists.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
Fewer people on the list will buy the “expensive” products. But the idea is that, through your name collection/lead generation (often shortened to lead gen) efforts, you will be constantly bringing new names on to your list. Out of those, a certain percentage will buy. A smaller percentage will buy higher priced products. And the smallest percentage will buy your most expensive offerings. Think of them like the “whales” in a casino. You want to cultivate your back-end buyers by offering good products and great customer service. They’re VIPs.
It’s important to note that these systems make your job a whole lot easier through automation. The leads can sign up, be added to the list, start getting emails, even make sales… All while you sleep. With these systems, you can send the same email to thousands of people at the same time, automatically. You could potentially set up a schedule of emails going out for weeks or more at a time. You can even manually send emails if you want to run campaigns or send out messages on the fly.
If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This is partly because many business owners have a hard time envisioning the long-term payoff for the hard work they need to do now.
A very short time after you learn how to add a one-time offer of your own product or an affiliate offer from WarriorPlus, you only have to sell a few low-ticket items to break even on your clicks and build your profit! All you have to do is send promotions to your list; it’s that easy! You can do this as many times as you like to send lots of traffic to any offer you want, and watch your profit grow! This is an incredible online marketing tool that’s just waiting for you to take advantage of it, so get started now!
One way you can do this is by heading over to Buzzsumo again and searching a keyword based on your niche.  You’ll want to find content that is popular in your niche and look for ways to make it better. Finding this kind of content can sometimes be hard, especially if you’re using broad keywords in certain niches. As a result, you’ll need to follow the tips that I provided earlier for combining the core keyword with something that relates to the ability to take action.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
In this video Sean Cannell from Think Media shares 5 tips on how to use YouTube to generate leads. If you are curious about how to build an email list or how to build an email list fast. Is it possible to build a email list for free? Sean says "yes," and in this video you'll learn how how to build an email list from scratch. People often wonder how to build a large email list and audience from scratch so they research email list building and email list building strategies. So check out this email list building tutorial and these email list building tips and strategic list building strategies!

Building an email list is not an easy task. However, it is an extremely effective marketing strategy. In fact, email marketing is 40 times more effective at converting prospects into customers than social media or any other online medium. The reason why you should do it, then, is to create engaged contacts who will turn into loyal (paying) customers.


Couple your sign-up boxes with a clear description of “what’s in it for them.” Let customers know exactly what to expect when signing up, and sell the benefits for being on your email list. This can be as simple as promoting the general advantages of the channel — such as being able to receive information and offers faster and that it’s eco-friendly.
Brilliant! I know I probably shouldn’t be writing all just love what you’re saying here. But “love” what and “how” you are saying this here. I haven’t done the email thing yet, it’s something I’m ready to do and would benefit from too. But reading this today – found myself wanting to say, I would have wrote that – I want to copy and paste and tell others because you saved me the answer to myself being asked how do you do it Jane or errrrr zJayne!
Shoot a quick screencast video… If you’re on a PC, use Camtasia. If you’re on a Mac, use Screenflow. These are tools to record what’s happening on your screen. You can use them to present slideshow presentations or give a tutorial on how to do something on your computer. For example, when I teach WordPress stuff, I turn on ScreenFlow and just record my screen as show people how to set things up. It’s simple.
If that’s not enough to convince you to toss interstitials in the bin and never look back, there’s also the fact that users report these interactions as among their most-hated advertising practices (defined as ‘modals’ in this study by the Nielsen Norman Group). On a one to seven scale, modals (interstitials) landed at 5.82 for desktop users and 5.89 for mobile users, beating even autoplaying videos without skip for most-dreaded advertising type. 

Couple your sign-up boxes with a clear description of “what’s in it for them.” Let customers know exactly what to expect when signing up, and sell the benefits for being on your email list. This can be as simple as promoting the general advantages of the channel — such as being able to receive information and offers faster and that it’s eco-friendly.
These stats spell out huge opportunities for marketers, but some old tactics no longer work. Sending out large email “blasts” to huge subscriber lists is no longer resulting in high open rates. List decay is increasing. A large list doesn’t translate to results. The average open rate for branded emails is a mere 20-40%, and the click-through rate is even less.

It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.

Also important for the growth of your business is that you’re always adding new customers. That’s what’s going to grow your revenues and make your business profitable. You can never stop generating new leads, because old leads will fall off the list or start ignoring your emails… and many will never buy. So it’s key to not let your list stagnate: Keep it fresh with an infusion of new names, all of whom are potential buyers.
For effective and actionable results, you should do A/B tests, which test two (or more) different approaches. For example, you could send half of your list one subject line, and an alternate subject line to the other half. You could also A/B test the two approaches with a small subset of your list, then send the winning headline to the rest of the list.
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