Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
If that’s not enough to convince you to toss interstitials in the bin and never look back, there’s also the fact that users report these interactions as among their most-hated advertising practices (defined as ‘modals’ in this study by the Nielsen Norman Group). On a one to seven scale, modals (interstitials) landed at 5.82 for desktop users and 5.89 for mobile users, beating even autoplaying videos without skip for most-dreaded advertising type.
Some may argue that asking for opt-in results in a smaller contact list since customers have to perform this extra step. However, not asking for permission before sending puts you at risk of being marked as spam or worse, being blacklisted by an ISP – and obviously at risk of fines, since May 25th. Just one abuse complaint can lead to having both your Domain name and IP addresses blacklisted.
Today’s tools make it easy send more individualized messages. You can use dynamic content to change certain parts of the email based on information you have about your subscribers. For example, you can use dynamic content to show different images based on where your subscriber is located. You can select which lists or segments of lists should see a particular part of an email. Dynamic content allows you to create several versions of the email for different sets of customers based on what you know about them, all from within one campaign.
All I know is that I have been pulled in every direction by shiny object syndrome chasing a lot of these ideas. Now is the time to step back and see what is in place and focus on things that are working. Or I can just do what Dean Holland suggested and start from list building basics until I can see a way to leverage the things that I have already done and tools I have bought.
Hi Sazali, I am right there with you. You are not slow. There is a wealth of information for us to learn. Yesterday I got 14 phone calls from telemarketers trying to sell me a "ready to go" online marketing packages including products to sell, testimonials and so on. Only $947 and up. What a bunch of garbage. What they do is sell the exact same "ready made" sites to thousands of people. They simply change the domain names for the sites, etc. and rake in the cash... from the buyer and leave you wondering why nobody wants to purchase your products. Glad I haven't fallen for those scam artists.Online riches in just a few key strokes, yeah, right! I will admit I came close a few times, but thank to WA I have avoided them! Glad you are with WA. Just like you I am still learning and can't soak enough info up fast enough. You are not slow my friend. If you are like me, you can't learn enough fast enough. Patience and we will be successful!
This is ideal if you’ve got an actual business to run, or maybe you have a day job and this is your side project. It’s simple enough to dedicate a few hours per week to showing up and creating content. Over time your site’s authority will increase in the search engines, you’ll develop word of mouth from your fans, and things will slowly pick up the pace.
The easiest way to do this is to just copy and paste the HTML embed code that’s provided under the ‘publish’ tab into where you want your web form to appear on your website. However, if you’re not comfortable doing this, you can always click the option ‘my web designer will install this form’, which will allow you to email a link to your code to your web designer.
Many marketers have “send fear” when it comes to emai marketing. They know that screwing up recipient’s names or preferences can lead to turned off subscribers and list decay. And it’s true– if you don’t do personalization correctly, you can wind up sending irrelevant messages to subscribers. However, this fear is getting in the way of marketers’ success, and the best way to move forward is to experiment with personalization. Start small, testing a few changes, and grow your strategy as you get more comfortable.
Just because your email list is an online marketing tool, it doesn't mean that you only have to solicit emails online! If you have a retail location, you can collect emails when customers purchase or visit the store or other location. If you market by attending festivals or concerts, you can collect emails at those locations. Offering to raffle off a prize but requiring an email on the raffle ticket can also be an effective way to grow your email list. Of course, you'll have to dedicate the time to retyping all of the emails that you collect into your system, but it's often worth it. Don't overlook offline opportunities to grow your email list.
The key to building an engaged email marketing list lies in optimizing your opt-in pages, creating multiple opportunities for sign-up, and providing content that will empower your users. Once you acquire a new customer, make sure that you deliver on your promise by providing the tools and information that will keep them engaged with your brand for years to come.
Considered a form of interruption marketing, interstitials are any page or pop-up that forms a roadblock to users’ path to content, either by displaying over the content or interrupting it. Users have no choice but to interact with the display before they can proceed. Forbes was a classic example of the “before” interstitial (also known as a “prestitial”).
SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We help with all technical details (from domain authentication to DKIM) and offer world-class deliverability expertise to help your emails reach the inbox. And with a full-featured marketing email service that offers a flexible workflow, effortless list segmentation, and actionable analytics, all of your email needs are met in one reliable platform.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.