When a single step, like entering an email address into a collection field or selecting a checkbox, is taken to subscribe to an email marketing list. This practice is considered dangerous for a sender because nothing is preventing typos or forged email addresses from being added to your subscriber lists. With a single opt-in, there could be risks to your email delivery and reputation due to both a high number of bounced addresses and from blacklistings due to high spam traps.
If you take the time to build your email list the right way, you’ll encounter fewer obstacles with your deliverability and you’ll cultivate a strong group of brand advocates who will champion your email program. So when your boss tells you to send an “email blast” to as many people as possible, remind them that the numbers you want to concentrate on are your email engagement numbers, not your list size.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy.
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
The best part of the platform is it has a free version which one can use to run your own ads with credits from reading and rating ads. The free way to start is to use the ads surfing as a way to learn how to write good ad copy (headline less than 25 characters plus a message less than 60 characters) and good landing pages. Just follow what the 5 star ad writers do and build that into your free credit ads – keep doing this over and over until you are ready to go Pro.  I use the paid Pro version at $19.95 a month which gives me 10 Pro ads which I can deploy without needing credits. Any credits I collect are applied to Credit ads that I run as well.
How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.
Advertising your email list on websites other than your own site can be a great way to grow your email list. In fact, it can often be more profitable than simply advertising your website. If you can give users a compelling reason to sign up for your email (such as free offers or discount codes), it is a much lower barrier to entry for most people to sign up for an email list than to make an initial purchase. Just be sure that you understand how much you can afford to spend per email address and that you have a plan in place to identify which emails came from which advertising sources.
Wow – now this is an exhaustive list of enough reasons to NOT fail when generating ideas to build your list. I particularly like the idea of hosting a JV giveaway as you can leverage different audiences and the cost is minimal for the exposure (providing you team up with a blogger who has an engaged audience). Guest posting is an interesting one as I believe to get more audience back to your page and build credibility, you really need to guest post on sites which have a loyal audience that engages with the author e.g. Adriennesmith.net or firepolemarketing.com . Great job with the post Ana 🙂

Subscribers get on your lists through sign up forms, but are you collecting info that can help you improve engagement? Create a new sign up form and ask for information that you can use later. For example, Topshop asks for birthday information, which can allow them to send relevant birthday offers, horoscopes, and age-related messaging. The brand also asks whether the subscriber is a student, which will allow them to send related campaigns.


Create as many subscription widgets as needed and test their performance across your sites. The subscription widget’s intuitive drag-and-drop editor allows customize your forms with a few clicks of the mouse. Edit the layout, text, image, and color scheme order to fit your brand’s visual aesthetic. When you’ve landed on a design you’d like to use, the tool will generate an HTML code to be copy and pasted into your website’s source code.
Groups are specialized list fields that correspond to fields on your signup forms. They let you ask your contacts to self-categorize with preset responses that you provide. For example, a garden shop might ask their contacts what best describes them: a gardener, landscaper, or indoor plant enthusiast. After contacts self-select their interests, you can create internal tags based on group data, or send email campaigns to a segment containing one group, a few groups, or all of them.
A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.
If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent $822,840. And that wouldn’t even give you high quality links. We naturally got our links from sites like Huffington Post and Forbes.”

I’ve talked about how you can promote a blog post here and here. Though how hard you work to promote a post can influence how well it does, what’s more important, is the content of the post.  That’s because high quality content will be more widely shared. Because of this, if you’re just starting out with the creation of your blog, focus on creating posts that are based on popular topics within your niche.


How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
The key to building an engaged email marketing list lies in optimizing your opt-in pages, creating multiple opportunities for sign-up, and providing content that will empower your users. Once you acquire a new customer, make sure that you deliver on your promise by providing the tools and information that will keep them engaged with your brand for years to come.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.
One of the first dilemmas that you'll need to deal with when you begin to build email list is the quality versus quantity debate. Obviously, the larger your email list is, the more potential you have to generate revenue from it. However, as with most marketing activities, the quality of your leads is equally important. If you create a large email list by porting over old contacts or by buying or renting a large list, you may have a great number of email addresses. However, you may have very few email addresses that are actually leads who are interested in interacting with your product, company, or brand. That's why it's often a better idea to start slowly and build email list over time. Focus on getting the best quality leads on your email list and then let the numbers grow as your business grows. While you ultimately do need to grow the largest email marketing list possible, you also need to grow a quality list that will respond to your offers and increase your company revenue.
I was the same way and not creative in the slightest bit. Remember, your niche can be about anything that interest you. Take your time, ask questions, be positive and keep your faith, it will work out. As any process there are confusing and frustrating techniques involved, but, no worries because everyone at WA is here to help. Never b afraid to ask anything the help here is wonderful. U can make it happen and u will succeed. Giving up never gets u anywhere. Keep it up. We can never succeed at anything without trying. U can do it!
A suggestion? Include a newsletter opt-in check box directly on your retargeting message or if you are capturing sales leads, be sure to remind your sales team to ask the prospect if they wish to sign up to the company newsletter before adding them to your organisation’s marketing list. Last but not least, always remember to have your data privacy link readily available on your main website.
The best part of the platform is it has a free version which one can use to run your own ads with credits from reading and rating ads. The free way to start is to use the ads surfing as a way to learn how to write good ad copy (headline less than 25 characters plus a message less than 60 characters) and good landing pages. Just follow what the 5 star ad writers do and build that into your free credit ads – keep doing this over and over until you are ready to go Pro.  I use the paid Pro version at $19.95 a month which gives me 10 Pro ads which I can deploy without needing credits. Any credits I collect are applied to Credit ads that I run as well.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
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