He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Well Carson, fantastic information again and very done on the tutorial if I may say so. I'm still working on my site and in the process of finishing my review on Wealthy Affiliate and then at same time in the process of integrating and auto responder into everything. I have a real bad habit Carson, well more than one really, but the one I'm talking about is "multi tacking". I'm going to have to put a stop to that someday. I book marked this one for sure so I can go back to it later, thanks for this one again.

My traffic model looks like a complicated shambles. I use a number of Social Media platforms, mostly Facebook and Twitter and LinkedIn, with several profiles in each. I have some sizeable followings in niche areas, like Bitcoin and Affiliate Marketing.  I have a bunch of tools that automate the flow of content. I know it is a shambles because it is not producing consistent subscriber or sales results. The only thing that works well is my charity fund raising. Weird that as I can get people to give money away more easily than I can get them to buy something of tangible value to them. Now there is a big lesson in there for me. 49% of my donations by number come from former colleagues. These are people that I know and who have grown to know, like and trust me.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.
Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy.
As marketers, we all know the importance of building, harvesting and growing our own list of email subscribers. Let's face it, having your own list is one of the best ways to guarantee your business a stable and recurring source of income. Instead of capturing clients all over again, you can create a cycle and monetize those subscribers over and over again.

 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”


Save any new documentation as a PDF for download, and require that individuals enter their names and email addresses in order to access it. The value of the information you are offering is directly proportional to the amount of personal data your customers are willing to provide, so make sure the tradeoff is fair. A highly anticipated white paper or report can garner a high number of new email subscribers who are openly expressing interest in your brand, so don’t leave this opportunity unaddressed.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.

OK, now that we’ve eliminated even a shadow of the doubt, let’s look at what makes a giveaway worth the trouble — for both your new subscribers and your budget. The most important element of a giveaway is making sure you’re offering something useful for your users and not excluding any of your demographics, whether your contest is on social media or directly on your website.
Very interesting tutorial, thanks Carson. Can anyone tell me how we learn to set up HTML or JavaScript Code for the auto-responder and which one is better? And also how to "copy and paste to pages source code" and how to actually add a form or create a squeeze page? Or is this something that Aweber.com would cover? Any help and advice appreciated - thank you! :-) Juliet
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
“We’re always giving people the option to join our email list when they come into the spa, but we just recently added the option for people to sign up when they visit our website,” explains Christine Copertino, spa director for Allegria Spa. “The response has been great. We’re seeing a ton of people signing up, and we know that these are really engaged people who will be excited to receive our emails.”
When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone. I can get cheaper clothes, music, and groceries from plenty of other places. Ultimately, I’m a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycle’s: “We aspire to inspire. We inhale intention and exhale expectation.” I relate to their brand messaging.
Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.

“We’re always giving people the option to join our email list when they come into the spa, but we just recently added the option for people to sign up when they visit our website,” explains Christine Copertino, spa director for Allegria Spa. “The response has been great. We’re seeing a ton of people signing up, and we know that these are really engaged people who will be excited to receive our emails.”
How to launch an online course and make $220,750 in 10 days – this article is a complete breakdown of how Bryan Harris made $220,750 launching his email marketing course. It includes the entire process he went through from building the list, to launching the product. As you can see from this post… it’s epic. Plus he uses a Content Upgrade that includes templates he used to launch his course. Very compelling.
The most obvious reason to build your email list is to maximize the value of your customers and your company revenue. However, it's also important to remember that your email list is a company asset. In the event that you want to sell your company, a high-quality email list can increase your company's overall valuation. Additionally, a high-performing email list can give your company additional revenue opportunities by giving you the chance to sell advertising space in your email products or send sponsored emails on behalf of partners or advertisers. You're not just building your marketing channel when you build email list. You're also building your company's total value. That's why it's worth your time to build a quality email list over time.
Create as many subscription widgets as needed and test their performance across your sites. The subscription widget’s intuitive drag-and-drop editor allows customize your forms with a few clicks of the mouse. Edit the layout, text, image, and color scheme order to fit your brand’s visual aesthetic. When you’ve landed on a design you’d like to use, the tool will generate an HTML code to be copy and pasted into your website’s source code.
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