By being on my newsletter or autoresponder, it’s an investment of time on the part of my subscribers. It’s my job to provide valuable content to give them an ROI on that time invested. When I’m confident I’ve done that, it makes sense to say “You’ve put in time and gotten value from what I’ve given you. If you now put in time and money I’ll give you even more value.”
Now that you’re all set up to starting collecting emails, the fun part begins (when I say ‘fun’, I actually mean ‘hard’). If your site receives a good amount of traffic and you have a truly compelling offer, this shouldn’t be too difficult. However, if you’re like most business owners, you’ll need to look outside your own audience to start building your list.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.

For the initial launch of our blog, we mainly leveraged our network to get the word out about our new site. Most of the traffic for our initial first post came from posting on our personal Facebook pages as well as some Facebook groups that were focused around marketing and entrepreneurship such as From Wantrapreneur to Entrepreneur (a private group for people who’ve taken the SumoMe Building $1,000 monthly business course). We also tweeted from our personal accounts to get the word out. Finally, Benji emailed an old list of his that had 164 people on it, and got a 13.5% click rate, so that also drove some traffic.


If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent $822,840. And that wouldn’t even give you high quality links. We naturally got our links from sites like Huffington Post and Forbes.”
Hi Crispian, I use GVO myself, yet would now only recommend Aweber or Get Response. GVO has a very 'messy' dashboard which is not crisp and clean. GVO also sells lots of other products such as hosting and webinar software and this can be very overwhelming if you are new to the industry. I have used Aweber a little and found it really easy to get started. It is one of the more expensive auto responders. I have only just opted for Get Response as it was recommended to me. I have been told that Get Response is a GREAT autoresponder , yet a little harder to get the hang of than aweber, yet worth the work of getting to grips with it. I have been told to stay away from ontraport as it is extremely complicated. GVO is not a scam in any way. It is a legitimate autoresponder, yet Aweber and Get Response are the more professional choice and are less likely to end up in peoples spam folders too. - ALSO WORTH NOTING , that anyone going into internet marketing niche can create an affiliate account with an autoresponder and when they recommend using one of preference, can gain a commission. I am not completely new to internet marketing , yet my action taking is new! Now , when I use a product for the first time, I try to get in the mindset that if I need it, then someone else will need it, and that if I can create a useful tutorial on things that 'foxed' me, then I can feel better about recommending the product as I can recommend and offer a helpful tutorial as a bonus - this is my mantra for 2015 - so if it helps, if anyone wants to go into the 'make money niche' , when you buy and use a product - take notes of what you found a stumbling block and then write helpful blogs or make helpful videos - it all comes full circle - google search - website - purchase. I hope that helps.... please let me know if any of this info is wrong :)
Fewer people on the list will buy the “expensive” products. But the idea is that, through your name collection/lead generation (often shortened to lead gen) efforts, you will be constantly bringing new names on to your list. Out of those, a certain percentage will buy. A smaller percentage will buy higher priced products. And the smallest percentage will buy your most expensive offerings. Think of them like the “whales” in a casino. You want to cultivate your back-end buyers by offering good products and great customer service. They’re VIPs.
The big splash works wonders because you capture the attention of the market. It’s the be everywhere at once advantage. But to understand how to pull off a launch, you need to know exactly how much time goes into it. The reason a big splash is different from a short burst is because there are usually months of time dedicated to the launch leading up to it. And by months, I mean upwards of 4 months for really big launches.
“We’re always giving people the option to join our email list when they come into the spa, but we just recently added the option for people to sign up when they visit our website,” explains Christine Copertino, spa director for Allegria Spa. “The response has been great. We’re seeing a ton of people signing up, and we know that these are really engaged people who will be excited to receive our emails.”

The big splash works wonders because you capture the attention of the market. It’s the be everywhere at once advantage. But to understand how to pull off a launch, you need to know exactly how much time goes into it. The reason a big splash is different from a short burst is because there are usually months of time dedicated to the launch leading up to it. And by months, I mean upwards of 4 months for really big launches.


Unfortunately, there’s a bit too much depth to the topic for me to cram everything in to a single blog post. Therefore, I’m going to begin creating a multi-part blog series on list building. Over the next couple days, I’m going to purely focus on teaching some tricks of the trade to build a list quickly (these have now all been merged into this single post).
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
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