Just because your email list is an online marketing tool, it doesn't mean that you only have to solicit emails online! If you have a retail location, you can collect emails when customers purchase or visit the store or other location. If you market by attending festivals or concerts, you can collect emails at those locations. Offering to raffle off a prize but requiring an email on the raffle ticket can also be an effective way to grow your email list. Of course, you'll have to dedicate the time to retyping all of the emails that you collect into your system, but it's often worth it. Don't overlook offline opportunities to grow your email list.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth. They’re easy to add to your site, and they’re proven to work—our research shows that Mailchimp users have seen their list growth rate increase by an average of 50.8% after adding a pop-up form to their site.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
Some may argue that asking for opt-in results in a smaller contact list since customers have to perform this extra step. However, not asking for permission before sending puts you at risk of being marked as spam or worse, being blacklisted by an ISP – and obviously at risk of fines, since May 25th. Just one abuse complaint can lead to having both your Domain name and IP addresses blacklisted.
If you need to grow your email list quickly, there are a number of services that will allow you to rent or purchase email names. However, doing so comes with several risks. Most list purchases or rentals are somewhat expensive, and you may not make your money back as quickly or as regularly. Additionally, a rented or purchased list means that you are buying email addresses of individuals who have not been exposed to or shown and interest in your brand or product. This may mean that they are less likely to respond to your email, and may even mark your email as spam. This could create domain reputation problems for you with future email sends. Finally, if you do choose to rent or purchase a list, be sure to use a credible agency. If you rent or purchase a list that includes a high number of bad email addresses that will bounce or be undeliverable, you will incur sender reputation penalties that will impact your ability to email market moving forward. While buying or renting an email list can help to quickly grow your email list and show returns, proceed with caution when soliciting and buying lists.
What a great tutorial! This has been so informative, and for a newbie like me, this is a great eye opener. I knew I wanted to include emailings in my web page but was trying to figure out how I would group message everyone and how many different times I would have to make groups to include everyone -- I told I was a newbie. :) I'm so glad I came across your web page!
To get people to sign-up in the first place, you need to grab their attention and make it worth their while to sign up. Many website offer "FREE" information or products to people who sign-up with their mailing lists. This technique will work if you offer the website visitors something that is of "value" to them. Value has to go hand-in-hand with promotional materials within your emails. No one wants to be bombarded with sales pitches every time they open an email from you, so don't bother even sending out such emails. The best way to promote your product is to provide information that relates to your product, then add a few sentences that make reference to your product and how it can help with the reader achieve something.
To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.