Many marketers are afraid of screwing up, and they let “send fear” take over. It’s important to try personalization beyond just using first names in the body or subject line of the message and have the confidence to test personalization for your brand. If you’re skeptical, use A/B tests to figure out if personalization resonates with your lists. Make sure all fields are mapped to the right things, so that when your campaign goes out, everything appears correctly.

Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Buffer – This one is the simplest and most practical for the purposes of promoting content since it will automatically try to share the content you pop into its feed to your social profiles at the most relevant time, maximizing exposure. The main downside they scaled back on their free plan so now you’re limited to connecting 2 or 3 social media profiles before they required you to upgrade. Regardless, it’s still very affordable and worth the $20 per month they charge.
One of the reasons I signed up with WA is because I was having problems filling out the info on Aweber. I couldn't figure out where my affiliate link was supposed to go. I still don't know. I've listened to YouTube tutorials then when I try to do what they say I get confused or have questions and there is no one to ask. One day I'll see the live chat button the next day it's gone. I know it's me but it is so frustrating.
For effective and actionable results, you should do A/B tests, which test two (or more) different approaches. For example, you could send half of your list one subject line, and an alternate subject line to the other half. You could also A/B test the two approaches with a small subset of your list, then send the winning headline to the rest of the list.
Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy.
This practice gives users the option (or forces them) to agree to receive email from third parties. Co-registration is very risky and should be used with caution because it can be confusing to recipients if they did not remember leaving boxes checked and accidentally signed up for emails they did not expect. This can easily lead to spam reports and corresponding email deliverability issues.
Article marketing is one of the most effective ways to build your list. Even though it's free when it comes to spending money, you have to provide your future subscribers with real content, content that will actually solve their problems and fulfill their needs. You can either write articles yourself, or pay someone to do it. Websites such as Ezine articles allows you to upload your articles in plain tech. However, 2.0 sites, such as Hubpages or Squidoo provide much more options in terms of customization and graphic backup.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
Your list should be your total collection of contacts, so you should only need one overall list. If you still choose to create multiple lists, be aware that lists are independent of each other. They don’t share data or contact information. For example, if [email protected] is in two of your lists, we count that as two people. It’s almost always best to have a single list, and use our list organization tools to separate and manage contacts.
You can use this strategy to your advantage and increase your email list by giving people an incentive in return for their email. The giveaway could be free access to an e-book, a report, a gift hamper, or perhaps a lucky draw where people enter their emails and get a chance to win. A tantalizing offer is all you need for people to comply. For example:
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