Keep your content short and straightforward. Introductions to longer articles are fine, but emails should be just a few short paragraphs with a main call to action. And if you’re adding images, try to stay between a text to image ratio of 60:40 or 70:30 and remember to use alt tags for all images in case they don’t properly render for your recipient.


Thanks for sharing this idea. What I love most about your strategy is that by giving a list-owner a sample of your services, you are creating the opportunity for an honest, heart-felt testimonial about the value of those services. The resulting “plug” will be so much more sincere and valuable because it’s based on true appreciation for the service you have provided. 🙂
A very short time after you learn how to add a one-time offer of your own product or an affiliate offer from WarriorPlus, you only have to sell a few low-ticket items to break even on your clicks and build your profit! All you have to do is send promotions to your list; it’s that easy! You can do this as many times as you like to send lots of traffic to any offer you want, and watch your profit grow! This is an incredible online marketing tool that’s just waiting for you to take advantage of it, so get started now!
You can’t begin to personalize your campaigns if all you have is an email address, so work to figure out what data you already have. Do you have information on past purchase behavior, length of time on your email list, customer status, or geography? All of these areas can be leveraged for personalization, which will, in turn, improve list quality. Where does this information live? Is it in your CRM, e-commerce platform, or somewhere else? Integrations can help you combine your email list with outside information.
Getting your messages to your customers’ inboxes should be your main goal for any email marketing campaign. According to ReturnPath’s 2016 Deliverability Benchmark Report, 21% of email routinely goes undelivered, so you can’t afford for email acquisition practices to negatively affect your deliverability. To help you achieve your goal, there are a few best practices you should follow to keep a clean subscriber list.
Very interesting tutorial, thanks Carson. Can anyone tell me how we learn to set up HTML or JavaScript Code for the auto-responder and which one is better? And also how to "copy and paste to pages source code" and how to actually add a form or create a squeeze page? Or is this something that Aweber.com would cover? Any help and advice appreciated - thank you! :-) Juliet
The live video option on Facebook, for example, can be increasingly used to your advantage, where you can connect with so many people at the same time. While you are at it, you can create a live contest too, through your live video, and get your audience on your email list by asking them to participate by leaving their email in the comment section.
Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?

A/B Test – One of the benefits of using GetResponse is that you can split test your subject lines i.e. send 25% of your mailing list a version of your newsletter with one subject line and 25% a version with another subject line. You can then compare which subject line is more effective and send the remaining 50% of your list the best performing version.
OK, now that we’ve eliminated even a shadow of the doubt, let’s look at what makes a giveaway worth the trouble — for both your new subscribers and your budget. The most important element of a giveaway is making sure you’re offering something useful for your users and not excluding any of your demographics, whether your contest is on social media or directly on your website.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.
Building an email list is not an easy task. However, it is an extremely effective marketing strategy. In fact, email marketing is 40 times more effective at converting prospects into customers than social media or any other online medium. The reason why you should do it, then, is to create engaged contacts who will turn into loyal (paying) customers.
Getting your messages to your customers’ inboxes should be your main goal for any email marketing campaign. According to ReturnPath’s 2016 Deliverability Benchmark Report, 21% of email routinely goes undelivered, so you can’t afford for email acquisition practices to negatively affect your deliverability. To help you achieve your goal, there are a few best practices you should follow to keep a clean subscriber list.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
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