All I know is that I have been pulled in every direction by shiny object syndrome chasing a lot of these ideas. Now is the time to step back and see what is in place and focus on things that are working. Or I can just do what Dean Holland suggested and start from list building basics until I can see a way to leverage the things that I have already done and tools I have bought.
The key to building an engaged email marketing list lies in optimizing your opt-in pages, creating multiple opportunities for sign-up, and providing content that will empower your users. Once you acquire a new customer, make sure that you deliver on your promise by providing the tools and information that will keep them engaged with your brand for years to come.
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When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
One of the first dilemmas that you'll need to deal with when you begin to build email list is the quality versus quantity debate. Obviously, the larger your email list is, the more potential you have to generate revenue from it. However, as with most marketing activities, the quality of your leads is equally important. If you create a large email list by porting over old contacts or by buying or renting a large list, you may have a great number of email addresses. However, you may have very few email addresses that are actually leads who are interested in interacting with your product, company, or brand. That's why it's often a better idea to start slowly and build email list over time. Focus on getting the best quality leads on your email list and then let the numbers grow as your business grows. While you ultimately do need to grow the largest email marketing list possible, you also need to grow a quality list that will respond to your offers and increase your company revenue.
Today’s tools make it easy send more individualized messages. You can use dynamic content to change certain parts of the email based on information you have about your subscribers. For example, you can use dynamic content to show different images based on where your subscriber is located. You can select which lists or segments of lists should see a particular part of an email. Dynamic content allows you to create several versions of the email for different sets of customers based on what you know about them, all from within one campaign.
Article marketing is one of the most effective ways to build your list. Even though it's free when it comes to spending money, you have to provide your future subscribers with real content, content that will actually solve their problems and fulfill their needs. You can either write articles yourself, or pay someone to do it. Websites such as Ezine articles allows you to upload your articles in plain tech. However, 2.0 sites, such as Hubpages or Squidoo provide much more options in terms of customization and graphic backup.
PLR stand for Private Label Rights. This is essentially content that you have permission to rework, rebrand, and change the name of the author. You are then allowed to resell it. Be careful though, some PLR has strict rules about not giving away the report for free. So make sure you have permission to give it as a freebie before using it to get email addresses.
It used to be that marketers were set on building the largest email list possible, and many companies continue to boast about their “thousands” of subscribers. In order to stay competitive, marketers have tried tons of tactics to grow their lists, from pop-ups, to coaxing emails from lead gen assets, to running contests on social media that require an email address to sign up.
Hi Crispian. Yes I have heard of GVO. But I personally use GetResponse. I think all email mnagement systems e.g Aweber, GetResponse, GVO, MailChimp etc allow you to do the same thing, to automate your business by sending a series of pre-loaded emails to create a relationship with your list, provide value to them and of cause promote some products to them so you can make some money. So I'd say choose the one that is appealing to you, learn how to use it and stick with it as long as you want to.
By being on my newsletter or autoresponder, it’s an investment of time on the part of my subscribers. It’s my job to provide valuable content to give them an ROI on that time invested. When I’m confident I’ve done that, it makes sense to say “You’ve put in time and gotten value from what I’ve given you. If you now put in time and money I’ll give you even more value.”
You have disclosed all most all super Affiliates secrets in your article, I want to give my opinion on this. hope you correct me. Solo Ads: You need to research hard to find honest one, their are so many with fake PayPal’s and fake testimonials so be alert. Yes ezine solo ads works well, Buy A List: Very Danger I have lost a lot here People simply spam your emails with even opening them. Google Ads: Just do it Now, Password protect your posts: Not for Newbies.JV Giveaways works great, One can use warrior Forums to spread it. Leverage other blogs: The best Method, using Affiliates when You have crossed $100,000. already.
The more you guest post, the easier it will be to get your content in front of other people. That’s because you will be able to build relationships with the editors, but you’ll also be able to use your past work as evidence that you’re a good writer. Though you don’t have to set it as a goal, getting published on a major industry blog can make it easier to get your content published on other sites.
Every ESP will give you tools to create an opt-in form for your site. Generally speaking, the less information you ask for (at this initial stage, at least), the better. The more information you ask for, the less likely your prospect is to complete the process. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails. However, asking for any information beyond these two fields can decrease conversion rates significantly without adding much valuable data.
To incentivize the prospect to sign up, it’s important to offer them some sort of free bonus, like an ebook, access to a webinar, or whatever attractive freebie you can give them that is related to your business. But you shouldn't have to bust your butt to put this bonus together. You could collect together past blog posts into one PDF, for example.
Also important for the growth of your business is that you’re always adding new customers. That’s what’s going to grow your revenues and make your business profitable. You can never stop generating new leads, because old leads will fall off the list or start ignoring your emails… and many will never buy. So it’s key to not let your list stagnate: Keep it fresh with an infusion of new names, all of whom are potential buyers.
Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!
A very short time after you learn how to add a one-time offer of your own product or an affiliate offer from WarriorPlus, you only have to sell a few low-ticket items to break even on your clicks and build your profit! All you have to do is send promotions to your list; it’s that easy! You can do this as many times as you like to send lots of traffic to any offer you want, and watch your profit grow! This is an incredible online marketing tool that’s just waiting for you to take advantage of it, so get started now!
But, even more importantly, I want to show you how to build a sustainable, profitable online business that brings in consistent monthly income. Over the past 10 years of building online businesses, I've sold millions of dollars of products and services online and learned a thing or two about marketing and building a seriously profitable online business.
The most obvious reason to build your email list is to maximize the value of your customers and your company revenue. However, it's also important to remember that your email list is a company asset. In the event that you want to sell your company, a high-quality email list can increase your company's overall valuation. Additionally, a high-performing email list can give your company additional revenue opportunities by giving you the chance to sell advertising space in your email products or send sponsored emails on behalf of partners or advertisers. You're not just building your marketing channel when you build email list. You're also building your company's total value. That's why it's worth your time to build a quality email list over time.