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The result was a 70.37% increase in just five days. So if you want to double your email list in less time than it takes for a new Game of Thrones episode to roll out, a welcome mat is definitely an option worth considering. However, if you’re worried about the Google popup penalty, you may want to play it safe and enable this method only for desktop devices.
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
Hi Crispian. Yes I have heard of GVO. But I personally use GetResponse. I think all email mnagement systems e.g Aweber, GetResponse, GVO, MailChimp etc allow you to do the same thing, to automate your business by sending a series of pre-loaded emails to create a relationship with your list, provide value to them and of cause promote some products to them so you can make some money. So I'd say choose the one that is appealing to you, learn how to use it and stick with it as long as you want to.
Most of the how-to articles you read about list building strategies are actually talking about specific list building tactics. You know, like how to use SEO to drive traffic, how to use a specific type of squeeze page, or how to guest post. These are all specific actions you can take to get more traffic and subscribers, but they don’t constitute an overarching strategy.
I’ve talked about how you can promote a blog post here and here. Though how hard you work to promote a post can influence how well it does, what’s more important, is the content of the post. That’s because high quality content will be more widely shared. Because of this, if you’re just starting out with the creation of your blog, focus on creating posts that are based on popular topics within your niche.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
How your email looks is just as important as what it says. Some may argue it’s even more important. A well-designed email will ultimately be more appealing to your subscribers, so make sure your email is responsive to accommodate all devices and don’t forget to have a text version in addition to HTML. If you’re looking for somewhere to start, take advantage of 5 free, responsive email templates that we’ve created here.
Hi Crispian, I use GVO myself, yet would now only recommend Aweber or Get Response. GVO has a very 'messy' dashboard which is not crisp and clean. GVO also sells lots of other products such as hosting and webinar software and this can be very overwhelming if you are new to the industry. I have used Aweber a little and found it really easy to get started. It is one of the more expensive auto responders. I have only just opted for Get Response as it was recommended to me. I have been told that Get Response is a GREAT autoresponder , yet a little harder to get the hang of than aweber, yet worth the work of getting to grips with it. I have been told to stay away from ontraport as it is extremely complicated. GVO is not a scam in any way. It is a legitimate autoresponder, yet Aweber and Get Response are the more professional choice and are less likely to end up in peoples spam folders too. - ALSO WORTH NOTING , that anyone going into internet marketing niche can create an affiliate account with an autoresponder and when they recommend using one of preference, can gain a commission. I am not completely new to internet marketing , yet my action taking is new! Now , when I use a product for the first time, I try to get in the mindset that if I need it, then someone else will need it, and that if I can create a useful tutorial on things that 'foxed' me, then I can feel better about recommending the product as I can recommend and offer a helpful tutorial as a bonus - this is my mantra for 2015 - so if it helps, if anyone wants to go into the 'make money niche' , when you buy and use a product - take notes of what you found a stumbling block and then write helpful blogs or make helpful videos - it all comes full circle - google search - website - purchase. I hope that helps.... please let me know if any of this info is wrong :)
Include an opt-in field (i.e. checkbox) within your landing page forms to opt users into your list. This gives visibility to your email offerings and provides a value add to customers who have already engaged with your product. It’s important not to pre-check the box (see pre-selected opt-in below)–instead allow potential subscribers to choose whether or not to opt in.
I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
Solo ads is essentially a method of paying someone to mail to their list for you. I don’t do this very often anymore but it is a very very effective way to jumpstart a list. If you followed along to a previous 30 day challenge I did on my old blog, Business & Blogs, you would have seen me go in to great depth about how I gained almost 1,000 new subscribers through solo ads alone.