Microsoft Connections — Microsoft Connections lets you send professional-looking marketing emails that showcase your brand and drive sales. Engage current customers with newsletters and announcements that remind them to make a visit. Easily set up incentives like refer-a-friend discounts to reward current customers for referrals so you can bring more business through the door. products.office.com/en-us/business/microsoft-connections/email-marketing-software
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
The Daily Egg is a newsletter from Crazy Egg that is aimed at helping small businesses improve website design and optimization. Notice that there are no images or elaborate design work. However, this newsletter does provide a helpful digest of content that is important to its readers. By providing this important content, the company can work to demonstrate industry knowledge and establish itself as an industry leader. This goes a long way in influencing conversions.
I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
Autodesk® Revit® software is built for Building Information Modeling (BIM), helping professionals design, build, and maintain higher-quality, more energy-efficient buildings. Using the information-rich models created with Autodesk Revit software, architects, engineers, and construction firms can collaborate to make more-informed decisions earlier in the design process to deliver projects more efficiently. Any design changes made in Revit models are automatically updated throughout the model, keeping designs and documentation coordinated and more reliable. Autodesk Revit includes features for architectural design, mechanical, electrical, and plumbing, structural engineering, and construction, providing a comprehensive solution for the entire building project team.
One of the downsides of email marketing is that you are only able to reach the contacts that you already have. However, you can use social media to help you grow your email marketing list so that you have an even larger audience for your holiday sales. One way to do this is to promote your opt-in offers across your social media profiles. Consider offering some sort of incentive for joining your email list, such as a special coupon code.
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.
Confession: We have a serious email marketing crush on JetBlue. And they continue to deliver their lovable marketing in this cheeky email campaign that aims to humorously reengage customers. Every element from the header, to the three witty points, to the actionable, contrasting CTA work together to create a lovable campaign that's promotional without being pushy.
Forming a marketing alliance to grow your email list is similar to doing a JV webinar, except the goal is specifically to grow your email list. To do this, you need to find one person or organization who is willing to promote your to their email subscribers. First, you must show a good reason why their subscribers would be interested in joining your email list. For example, it can be one or more of these reasons:
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
Offering a free tools report is a quite common opt-in bribe. I’ve experimented with it a bit and had success to a limited degree, but there are 2 prominent cases where offering a tools report worked extremely well. Lead Pages Clay Collins and the guys over at Lead Pages recently published a blog post where they showed the highest optin landing page they tested to grow their own email list, and it was a a free tools report. The full video explanation is below, but the jist of it is this. Creating an “optin bride” like this can take as little as 30 minutes, it doesn’t have to be complicated, it just has to be something people WANT. And the reason why it works so well is because people understand the offer (“tools” is a much clearer word than “resources”) plus, it’s a low commitment offer (perhaps why in some contexts, this kind of offer would beat a free course offer).
After its 2014 breakthrough on the back of a brilliant podcast marketing campaign, MailChimp is perhaps the most widely-used email marketing system for small businesses with an estimated 15 million+users. And it’s more than just a popularity contest winner. In a recent email marketing survey of 60 small business owners, it received rave reviews from its users.
I talked about generic exit-detection popups in an earlier point, but now let’s talk about a more advanced version of that email collection strategy. To review: Exit detection popups are a “smarter” form of email capture popup. It appears when it detects that the mouse from a visitor is moving off the page, towards the top, and he or she is probably about to hit the back button or type in a new web address (example below) There are a number of free options for this, but none of them work as well as the paid exit-detection popups that are out there. I personally use and recommend Optin Monster which costs $199. The biggest benefits to using something like Optin Monster is that you can A/B test your pop-ups AND set specific popups to appear on specific pages. So, creating an exit-intent popup is a macro optimization you can make to your site, where as creating page-specific exit pop-ups is a micro optimization which leads to higher conversion rates as that individual pages level. Why? Well, think about it. If you’re reading an article about, say, building your email list and you see either
There is no rule again repurposing old content. Especially when certain content appeals specifically to individual market niches. Almost no one does this though, even though it saves a lot of time. Plus, positioning any page to be more specific in who it appeals to is almost guaranteed to convert better as long as the traffic arriving on that page is from the targeted niche. For example, let’s look at a popular, high-converting landing page template from our friends at Lead Pages. In this example offers a downloadable free report. Now, let’s say I had already created a report and used this landing page to target answering service companies — but I also want to target law firms. How best to do this? Well, you don’t need to create a new report assuming the current one is also applicable to law firms. Instead, reuse the same report at the incentive but recreate the same landing page with slightly different content and copy. You want to name specifically who you’re appealing to, and use colors and graphics they will find relevant. For instance:
2) Foo Bar. Like a great, much cheaper version of the Hello Bar, it allows you to have a sticky promotional message bar at the top of your site as visitors scroll. Great for promoting your email list opt-in! Works well in tandem with a pop-up tool. It certainly gets plenty of clicks on my site – more than promo ads in the side bar! http://codecanyon.net/item/foobar-wordpress-notification-bars/411466
As website builders become more sophisticated, they are also becoming more user-friendly. Often, one of the biggest fears a person has about investing in a website builder is not knowing how to create a website. Luckily, many of the top offerings in the category are simple to use. Some companies even offer included tutorials and step-by-step instructions to complete certain tasks.
Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
Note: This is the exact set up recording gear I used for my multiple 6-figure summit, List Building School and what most of my successful VSM students tend to use as well. I’ve since updated my own setup to up the quality 100 times at least, and as that’s more advanced and cost a few $1,000 I won’t go into it here (I do cover the exact tools and setup I use now in my premium flagship program Virtual Summit Mastery though).
IF YOU HAVE NO OR VERY LITTLE CONTENT — use something called “success surveillance” as Andy Jenkins calls it, to spy on your competitors and other industry players. BuzzSumo, a free tool, allows you to do this. Simply type in a topic or URL of a website it and it will show you the top, most shared content. You want to look at which the headlines and topics that perform the best and then write something similar (but better).
The third type of volume training program that's catching on rather rapidly is the FST-7 Training Program. This training program doesn't specifically lay out all the exercises you need to perform in a given session nor does it specifically state that you must divide the body up into a certain protocol (upper body and lower body or chest/back, legs and shoulder for example), but rather gives you guidelines as to what you should be doing on the last exercise for each body part worked that session.
Many laws specifically regulate the ways online ads are delivered. For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U.S. CAN-SPAM Act of 2003 requires that any commercial email provide an opt-out mechanism. Similarly, mobile advertising is governed by the Telephone Consumer Protection Act of 1991 (TCPA), which (among other restrictions) requires user opt-in before sending advertising via text messaging.
Cobalt – Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. It lets you import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message. gocobalt.com
Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.
3) Google Analytics. Without knowing and analyzing your key site and page metrics, visitor interactions and traffic sources, its really hard to know the performance of your opt-in rate for your email list, and to measure the downtstream impact of your opt-in tests/improvements on other goals like sales. For example which pages convert best and which traffic sources need tweaking more to boost opt-ins. Your list building efforts are blinded without knowing how to use Google Analytics properly and gaining great insights from it!
Scammers can take advantage of consumers' difficulties verifying an online persona's identity,:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner) and confidence schemes like the Nigerian "419" scam. The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.
Treat your list well. Remember that the people you're using email to communicate with have trusted you with their email and name; they deserve your respect. Just as you deserve as a chance to convert them from customers to fans and even evangelists for your brand, people who want to talk about and share your message and get involved in any way they can.