It’s a free optimization tool that allows you to drive your traffic to specific pages, points your visitors to your social media channels and helps you to collect email addresses. We all know that color schemes can have a significant influence on conversion rates and by this tool you can easily change the color of your Email bar that is placed on top of your page, as many times as you want. The thing that I like most about this tool is that it can be easily customized and integrated with your site.
Weebly is a great software. The high rating says that other people are also satisfied with it which is always nice. I have a free account there and I like creating websites with it. I’m still considering upgrading to a premium package. However, I’m still not sure how I’ll create my site – I might use a blank template. About WordPress and other CMS options, I think that browsing through the hundreds, upon thousands of available themes could is very time consuming, and results in failure of finding the right theme for a certain subject, which leads to confusion. Getting started with a service just makes you take action, it surely helped me.

Email marketing may be a great way to reach your current and past customers and influence direct conversions, but social media can also be a valuable tactic for advertising your holiday promotions. Overall, social media channels have a much higher engagement rate than email marketing – consumers are more likely to share social media content from brands than they are email content.
 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”

Great comparison! But did you compare these website builders from the search engine friendless point of view? Which builder creates the better SE-optimized pages? I tried to make some pages on Wix but it generates a really mess JS code, w/o normal HTML and very strange page urls like domain.com/#!toasp/c1f7gfk. What do you thinks about it? Also is the mobile-first approach so important for good SE ranking as mentioned all over the web?
Quick note on this before I give examples… While on a recent trip overseas it was explained to me by a fellow entrepreneur local to the area that no one “trusted” it when companies put the logos etc. of third parties on their website. Hopefully it doesn’t get to this point in the USA so I caution you to always use REAL social proof (don’t fake it, or I will find you and… signup for your newsletter with a fake email address just to spite you). If you don’t have any well-know press logos you can use right now, read this article I wrote on how to get free press. Now to wrap it up with some social proof CTA examples: This one is from the upper right corner of our blog. Here’s one from Backlino: And here’s one from Derek Halpern’s blog, Social Triggers:
Wix ShoutOut – Wix ShoutOut is an email marketing solution for small businesses. It allows anyone to create, send and share newsletters, invitations, sale promotions and product updates that work across all devices. The software features an intuitive editor, custom sign-up forms, contact integration, social media tools and stat trackers. wix.com/shoutout/email-marketing
[…] It certainly is nice to look at your analytics and see that many people have subscribed to your list. But that is not enough. Once you’ve grown your list, the next logical step is to turn those subscribers into customers. Marketers refer to this step as “keeping the leads warm”. Essentially, you’ll stay in touch with your list, usually via emails, using Mailchimp or a similar email marketing tool. […]
On the one hand, there’s nothing about iContact’s features or functionality that particularly stands out. But if you’re the kind of software customer who just really wants to talk to a real human every once in awhile, iContact’s customer support might be reason enough to choose this platform. Of the options on our list, iContact and Constant Contact are the only two that offer phone support—and users praise the speed and quality of support services from iContact in particular.
3) Expanded Guest Post (EGP). This is more a technique than a tool and one I plan to try soon. Bryan Harris from Video Fruit (Twitter hat tip to Brian Dean) shows how you can write an example and storytelling based guest post with a content upgrade hook. Bryan says he routinely gets 500 new subscribers in a week from EGPs and when done the right way it makes guest posting 100x more effective.

As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published Self-Regulatory Principles for Online Behavioral Advertising based on standards proposed by the FTC in 2009.[109] European ad associations published a similar document in 2011.[110] Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data.[109]:2–4 Neither framework, however, penalizes violators of the codes of conduct.[111]
The low cost and relative ease of carrying out an email marketing campaign means that it is a tool that is accessible to almost any business. A small mechanic's shop can put together an email list and then send out coupons for oil changes or brake jobs. The scope and sophistication of these campaigns may not be as great as larger businesses, but that doesn't mean they won't be effective.
There are many great options available, but some key considerations to help businesses make the right choice are budget, ease of CMS integration and available resources to manage the platform, as the more complex platforms require a dedicated internal or agency resource in order to get the most value. If you’re interested, check out this post on choosing the right marketing automation solution.
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