You’ve seen how crazy everyone gets on big shopping holidays. People will actually camp outside a store if it means they’ll get a good deal. Social media is built for engagement and sharing, so promoting your holiday sale on social media is a fantastic way to take advantage of that buying frenzy. Just make sure that you create posts and ads that people will want to share (of course, it never hurts to offer a screamin’ deal).
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.
SXSW, Inc. – This lean organization organizes some of the most well-known events in the world, including the SXSW film, music and interactive festivals held every year in Austin, Texas. The goal of their marketing team is to increase ticket sales and attendees at these events, so they use email marketing to keep subscribers up to date as new artists and speakers join the lineup.
Opt-in popup is a part of the Bloom plugin from Elegant Themes. It has been exclusively made for WordPress and enables you to add popups to your web site for email list building. The best part about this tool is that it comes pre-loaded with a range of templates from which you’ll be able to choose, and then you can customize colors, text, and fonts from there.
Once you’ve decided on the perfect subject line, you’ll need to consider what type of content you will include in the email message. You want to provide content that will be relevant and useful to your subscribers. Whether you are offering a new promotion or trying to drive e-book downloads, use the email content to effectively communicate what your brand has to offer.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
These days, it’s very popular to use the Disqus for managing comments on your blog. I believe a better way to go about it though is just a plain old form like what I have at the bottom of this page. No only is it better to do it this way for SEO (Disqus loads comment text dynamically so you don’t get that extra text indexed by Google), but you can use the form where people are required to put in their email address as an opportunity to capture a new subscriber. Brian Dean over on BackLinko does this in the most transparent way on his blog comments section (see below)
Split testing, also referred to often as A/B testing, is one of the most effective ways to increase your conversions. A split test on your website means to run a randomized test with two or more design variations being shown to different visitors. The “winning” design variation is the one that get you more results (clicks, email optins, purchases). Split testing makes a lot of sense for websites with 10,000+ visitors per month, so for that reason you should question whether this is the right strategy (right now) to help you grow your email list. That being said, I have developed a concept called Micro A/B Testing which you might want to try out instead if your website is not yet ready for split tests. If / when your website is ready, here are 5 tools you can use to make split testing your landing pages or email optin forms / popups easy:
What we liked: MailChimp places a strong focus on design, which is evident in its easy-to-use editor and modern-looking email templates. If you’re an ecommerce, MailChimp offers some of the best automation options out there, including abandoned cart and purchase confirmation emails. Reporting is superb, too, with data around social media and conversions. There are also hundreds of integrations available, making it one of the most versatile email marketing tools.
Here's another great example from Litmus of animation being used to create more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.
On the downside, though, the templates, fonts, and design functions within GetResponse leave much to be desired, with many users complaining in particular about the hard-to-use image editor. If you choose this email marketing platform for your small business, plan to keep the design simple and stick to high-impact copy—or use a tool like Canva to create and size your images before importing to the app.
The Daily Egg is a newsletter from Crazy Egg that is aimed at helping small businesses improve website design and optimization. Notice that there are no images or elaborate design work. However, this newsletter does provide a helpful digest of content that is important to its readers. By providing this important content, the company can work to demonstrate industry knowledge and establish itself as an industry leader. This goes a long way in influencing conversions.
It’s probably the world’s best-known (and loved) newsletter tool, and for a small business, MailChimp is definitely worthy of consideration. It comes with some with useful features, including automations, landing pages, A/B testing, and advanced reporting. You can also choose between a monthly plan, pay-as-you-go credits, or even a free plan (with 12,000 emails per month for up to 2,000 subscribers).
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
What we liked: We think Benchmark have done a great job of design, in both their minimalist interface and their modern, mobile-responsive email templates. We also like that automations are presented in a workflow editor, and that they offer automation templates to help you start setting up your workflows quickly and easily. Plus, there’s a free plan that gives you access to most features, and lets you send 14,000 emails per month (for up to 2,000 subscribers).
At least twice in the article (once in the beginning and once at the end) you should include a call to action to download some sort of bonus / upgrade that goes with the guest post. For example, it can be a checklist, a free report, a template — it can even be a spiced up PDF version of the article. Note: if you have a LeadPages account, this is the perfect opportunity to include links to your offer using Lead Boxes.
Now that you know the best practices for small business email marketing, you can work to build successful email marketing campaigns that help you connect with customers and leads while driving conversions. Start with a strategy for how you plan to engage your leads through email and develop content that is targeted to your ideal audience. Don’t forget to test different tactics and measure your success along the way. In the end, this will help you get more out of your marketing budget while maximizing engagement.
And finally if you want to build optin forms that you can integrate with your website and which also integrates with GoToWebinar then I use and recommend LeadPages – and as a bonus they have their feature of LeadBoxes which can be used to enable people to opt in for your lead magnet e.g. a special report from within an article or blog post or on the side bar of your site.
MessageGears – MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns. messagegears.com
Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
SketchUp is one of the most popular 3D modeling and design tools in the world. Here at Trimble, our mission is to help make our users better, smarter, and more successful through the use of state of the art software and hardware. Trimble is an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so; we are changing the way the world works. Our solutions are used in over 140 countries and we have incredibly diverse lines of business. Our employees represent this diversity and can be found in over 30 countries, working closely with their colleagues around the world. SketchUp, part of Trimble’s Construction sector, is 3D modeling software that's easy to learn and incredibly fun to use. Today, hundreds of thousands of architects, engineers, contractors, woodworkers, artists, and other creatives use SketchUp Pro, LayOut, Extension Warehouse and the 3D Warehouse to design everything from transit centers to tree-houses and everything in between.
1) Optin Monster. Big fan of the exit-intent technology of this pop-up tool (as visitors go to exit your site), and the A/B testing functionality – vital for finding the highest clicked headlines/offer and squeezing more out of your email opt-in rate. It’s newly revamped, and I’m loving it. It helped increased my toolbox conversion rate from 2% to 45% which is fantastic. I actually did a comparison article against PopUpDomination and Optin Skin if you want to see other options:
You can always use data gleaned from previous emails to make improvements on future emails. A/B split testing is the best way to determine which types of content resonate the best with your audience. Afterall, the overarching goal of your emails should be to get the right message to the right person at the right time. It can be tricky to get all those things to line up perfectly, especially on the first try. That’s why A/B split testing is so important!
The low cost and relative ease of carrying out an email marketing campaign means that it is a tool that is accessible to almost any business. A small mechanic's shop can put together an email list and then send out coupons for oil changes or brake jobs. The scope and sophistication of these campaigns may not be as great as larger businesses, but that doesn't mean they won't be effective.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.