It makes sense right? Afterall, why do you need the same email address opt-in more than once — you don’t! Here is the ONLY example I’ve seen of someone doing this on their blog, and it comes from Brennan Dunn who I’ve had the pleasure of getting to know personally in the last year. I’ll let the pictures do the talking then I’ll summarize…   That’s step 1, and here’s step 2…   And then here’s the result: Pretty awesome right? If you look closely, you can even see that the point after the traffic settles down after the third spike is higher than the “valleys” after the first two spikes. I don’t know of any tools to recommend that make this easy (though I plan to have my developer create a plugin for WordPress when I get around to it in the future). If you know of any, please leave a comment with a link to the resource so others can benefit, and then I’ll also update this section as well. One tool that I’m planning to use to “hack” together a test of this own on the AutoGrow blog is the Like2Get WordPress plugin — and it’s free if you want to check it out. In summary: There is still so much low-hanging fruit on every website, and this strategy highlight a key one that just about EVERYONE is overlooking right now. But wait… there’s more!… Keep reading…
If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone. I can get cheaper clothes, music, and groceries from plenty of other places. Ultimately, I’m a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycle’s: “We aspire to inspire. We inhale intention and exhale expectation.” I relate to their brand messaging.
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).
Dave McClure’s Startup Viagra template, as well as Guy Kawasaki’s '10 Slides you need to pitch an investor' have become worldwide standards for the best practices startups need to follow to create and present a deck. Investors are used to evaluating startups using this format of slides, and some tools have done the task of implementing their practices into their software. 

I talked about generic exit-detection popups in an earlier point, but now let’s talk about a more advanced version of that email collection strategy. To review: Exit detection popups are a “smarter” form of email capture popup. It appears when it detects that the mouse from a visitor is moving off the page, towards the top, and he or she is probably about to hit the back button or type in a new web address (example below) There are a number of free options for this, but none of them work as well as the paid exit-detection popups that are out there. I personally use and recommend Optin Monster which costs $199. The biggest benefits to using something like Optin Monster is that you can A/B test your pop-ups AND set specific popups to appear on specific pages.  So, creating an exit-intent popup is a macro optimization you can make to your site, where as creating page-specific exit pop-ups is a micro optimization which leads to higher conversion rates as that individual pages level. Why? Well, think about it. If you’re reading an article about, say, building your email list and you see either
One way to improve email deliverability is to remove unengaged subscribers. If you notice that certain subscribers have not opened your emails or engaged with your company content or site in quite some time, you may want to reach out to see if they still want to be on your email list. If they don’t respond, consider removing them to improve deliverability.
Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. That said, this email from ModCloth serves as a refreshing change of pace. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean.
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Landing pages for webinars have a high email optin rate, according to research done by LeadPages.net. Here’s an example of what LeadPages’ highest converting landing page looks like: Webinars are often seen as more valuable compared to other free offers because subscribers get to interact personally with the host (especially at the end during the Q&A), plus it’s a limited time, live event. Other than building your email list, hosting webinars are also growing in popularity these days because they convert really well for paid offers, like with info product. One example of this is John Lee Dumas over at EntreprenuerOnFire.com who has largely built-up his multi-million dollar business up hosting a weekly webinar. But what if your email list is too small or non-existent to bother with hosting your own webinar, and you can’t afford to run ads either? That’s bring us to…

What we like: Automations are ActiveCampaign’s specialty, so the different automations on offer are almost limitless – you can build complex workflows based on email engagement, web events, and events in third-party tools (e.g. purchases or support tickets). Segmentation features are advanced, with the ability to use automations to organize people into lists. As you’d expect, the reports are excellent, with options to view reports on deals, automations and contact trends. And finally, ActiveCampaign have consistently performed well in our deliverability tests. Solid choice, all around.


House builder software can help both DIY homeowners and professional architects build and plan they layout of homes and other buildings. A building designer program is known as computer-aided design (CAD) software. Professional home design software uses the computer to help to digitally create a design for any building or remodeling project. CAD software has been used for simple projects such as home building plans. It can also be used for more complex projects. These programs are used by architects, interior designers, and homeowners as an easy way to plan and construct their homes. There are many types of free design software that start at simple building construction and end at complex programs made specifically for professional architects.

Before building information modeling (BIM) software became common, designing buildings and other structures was dependent on 2D drawings. Various departments would have to pass these drawings back and forth between each other. A BIM tool allows users to generate and manage digital representations of characteristics and functions of building structures. In addition, BIM software provides information such as spatial relationships, light analysis, and geographic information. This process can also break down the actual building parts to piece together how they fit into one structure. These elements can include walls, columns, windows, door, stairs, and more.
But once you have skilfully scavenged some supplies, you must defend them. First, you need a building plan to create a ‘twig tier’ foundation – there goes your two sticks. This first tier is one of five, with the wood, stone, sheet metal, and armoured tiers increasing your protection from raiding. There are plenty of other ways to buff your base such as locks and strategic wall placement, but be wary that it will decay. Just like everything does in this kind of survival building game.
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
Layered Popup plugin– which considered being the “king of popup plugins’ is something very new, attractive and captivating in the way it appears to the viewers. Other popup systems will at one point restrict you by existing templates where you’ll be only able to change the color, font, and text. However, the scenario is entirely different with layered popup plugins which allow you to flow your imagination thereby creating your dream popups for your website to capture the visitor’s attention. It has various types of popup plugins which you’ll be able to use as per your requirement. EasySendy Pro has recently got integrated with Layered Popup plugin, and customers have started using for quite a something from now. With the utilization of this popup, the number of customers has gone up as high as 60,000 which has, in turn, helped Pro to grow its business.
I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.
Cobalt – Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. It lets you import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message. gocobalt.com

One way to improve email deliverability is to remove unengaged subscribers. If you notice that certain subscribers have not opened your emails or engaged with your company content or site in quite some time, you may want to reach out to see if they still want to be on your email list. If they don’t respond, consider removing them to improve deliverability.
But, if you have been living under a landslide of blocks, Minecraft is a sandbox building game with blocky graphics and an emphasis on creativity. In an almost endless world, you can build impenetrable fortresses to fend off creatures of the night – not that kind – in survival mode or ramp up the danger in hardcore mode. The possibilities are limitless, and that is before you expand the game with Minecraft mods and Minecraft maps, just in case your creative juices are not quite flowing.
A call to action (CTA) is a word or phrase that encourages readers and subscribers to do something specific. Examples of calls to action include “subscribe”, “shop now”, “get the free ebook”. You use CTAs on email signup forms, landing pages, in email newsletters, and more. When someone does what you want as a result of your call to action, that’s called a conversion. In email marketing, a conversion often means following a link in a email newsletter to visit another resource.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Omnisend is an email service that helps online store owners take their email campaigns to the next level. Aside from a long list of clever ecommerce automations like abandoned cart campaigns and product recommendation emails, Omnisend also offers unique features such as online scratch cards, gift boxes, and ‘wheel of fortune’ incentives. A/B testing and website tracking are included, too.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
Ad blocking, or ad filtering, means the ads do not appear to the user because the user uses technology to screen out ads. Many browsers block unsolicited pop-up ads by default.[87] Other software programs or browser add-ons may also block the loading of ads, or block elements on a page with behaviors characteristic of ads (e.g. HTML autoplay of both audio and video). Approximately 9% of all online page views come from browsers with ad-blocking software installed,[88] and some publishers have 40%+ of their visitors using ad-blockers.[3]

So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is and, hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.
Emma – Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools. myemma.com
Some sources state that 25% of the websites using content systems are using WordPress. Although started purely for blogging, now you can create amazing websites for any vertical using pre-made themes and templates. The advantages of WP is a huge community (that works to improve the product), and large marketplaces to cater for plugins, designs, technical help and much more.  The learning curve is not too steep, but possibilities are endless.
Can’t figure out how to integrate the Gumroad followers into Mailchimp, as Zapier will only export customers to Mailchimp. So my raison d’etre of gaining subscribers by giving away a free product on Gumroad sort of falls flat, unless I manually import the followers in Mailchimp. Am I missing something, or does Nick wait until his followers make a sale, and then their email list is sent to Mailchimp?
I’m sure you’ve heard it before many many times but it’s true. If you have something to sell your list will bring you more income than any other single method. Not only is your list the most important asset you have but it can come with you. What I mean by that is if you have a website on your chosen topic that dies for whatever reason your list will be unaffected by it. You can simply start a new site and move all your peeps over to the new site with one email notification. It sure beats starting all over again.
As part of a marketing degree, you will learn to analyze your customer base, write compelling copy, choose attention grabbing images, and maximize value for your customers. Every company has money and time invested in marketing and it is a field that has been studied intensely. Tapping into this knowledge base is the best way to take the successes of the past and apply them to the technologies of the future.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.

There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.

SumoMe is a free embeddable plugin for your website or WordPress blog. One of it’s core features is the “list builder” feature. The list builder features works to help you collect more email addresses by fading in a nicely designed pop-up widget on the screen. You are given a lot of control over how the pop-up looks as well as the exact time when it will appear. You can set it to appear in X seconds or to automatically try to detect the best time to appear. Based on research the App Sumo (parent company behind SumoMe) team recently published here are two quick tips for maximizing your conversions when using their list builder tool:

The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]
There are countless ways to build your email list, but a good place to start is to embed an email registration form on your website. This way you can leverage your existing website visitors and offer them special information or discounts in exchange for their email address. You can also use your social media accounts to gather emails, as mentioned previously.
What we liked: Ecommerce is definitely Omnisend’s strong suit. The range and depth of integrations available with online stores is impressive. There’s even integration with Google ads for retargeting campaigns, and options to segment lists based on purchase data. The tool also includes some very nice landing page templates. Plus, there’s a free plan that lets you send up to 15,000 emails per month (max. 2,000 per day).
Elite Email – The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. The software requires nothing to download or install. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons. eliteemail.com
Benchmark offers both free and paid plans. Its plans and packages can fit into the budget of almost any small business. All plans, including the free plan, come with its drag-and-drop editor, responsive templates, signup forms, basic drip campaigns, email delivery management, Google Analytics tracking, list management, contact segmentation, and list hygiene.
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