I don’t have any quantitative data to back this up but many list building experts believe that on average each subscriber on your list is worth $1 per month in income potential. This may or may not be true, and I’m sure the value swings wildly from niche to niche, but there’s no denying the fact that a subscriber who likes and trusts you is more likely to buy from you. That’s just common sense.
For example, let’s say you have an ecommerce store and you’re running a sale. When you post about the sale on social media, not all your followers will see it. Only about 1% of your followers will typically see a Facebook post unless you’ve boosted it using ad dollars. If you send an email about your sale, it is guaranteed to be put in front of every single member of your email list.
On the one hand, there’s nothing about iContact’s features or functionality that particularly stands out. But if you’re the kind of software customer who just really wants to talk to a real human every once in awhile, iContact’s customer support might be reason enough to choose this platform. Of the options on our list, iContact and Constant Contact are the only two that offer phone support—and users praise the speed and quality of support services from iContact in particular.

Cobalt – Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. It lets you import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message. gocobalt.com


One of the most popular types of marketing emails for small businesses are email newsletters. This is a great way to keep in regular contact with your email subscribers. Newsletters help you stay visible in your target market while engaging with leads and customers on a consistent basis. This frequent communication will play a vital role in helping your small business increase brand recognition and build stronger customer relationships.

The best email software providers offer user-friendly interfaces, making it easy for anyone to set a campaign and build appealing newsletters. Worried about HTML and graphic design skills? If you want to build your newsletter in HTML, you can certainly do that. However, it is best to choose a platform offering a wide range of templates and stock images you could potentially use, such as Active Campaign. Some of the best email software also offer tools that test your messages for spam. They will warn you if your text contains words that might trigger red flags from email providers. After all, you don’t want to see all your beautifully designed messages end up in your subscribers’ junk folders without an even remote chance of getting opened. The best email provider services will even block your address if they detect any spam suspicion.


The concept of native advertising has become increasingly hot recently. If you’re not familiar with the term “native advertising” it means content that is put in with the regular “stream” of organic content on social networks (or other non-digital mediums) and labeled as “sponsored.” For example, here’s a native ad from my newsfeed on Facebook. We’ve all seen ads like this by now. But one smart way to drive more clicks and build your email list is to send the traffic from ads like this to specific content posts on your website that have already been identified as “high performers” in terms of visitor to email conversions, social shares, and/or commenting. In addition, Twitter recently came out with its “Lead Generation cards” feature (which is free). It allows you to easily collect email optins by offering some sort of content incentive. Here’s one I found from Ryan Deiss, co-founder of DigitalMarketer.com.   Note: If you want to find out more about how to use Twitter lead generation cards, I cover it (along with how to steal your competitors followers) in this free video here. As it turns out, I found Ryan’s ad before he was using Twitter lead gen. cards. I actually converted to an email list subscriber simply as a result of reading an insightful article post on his blog. Ironically, the article I was reading was all about how he and his business had achieved 259% ROI with native ads and non-squeeze page content (blog posts). I get the sense that in order to convert with paid traffic being sent to blog post content, you really have to figure out what’s most likely to convert in advance and make sure those pages are optimized for capturing email optins. Otherwise you’ll be going through a process of trial and error which will require more investment to get right. And if if you want a good laugh, check out “Last Week Tonight’s” bit with John Oliver on certain controversial forms of native ads (NSFW), see below.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
When the United States Postal Service created a nationwide postal network in the 1840s, mail became an important tool for marketing. Connecting with people through their mailboxes allowed businesses to offer customized marketing messages to specific segments of the customer base. It is likely that much of the mail you now receive contains some kind of marketing message. Catalogs, brochures, coupons and political appeals all pour through the postal service on a daily basis. (See also Direct Mail Marketing)

There are ways to make money online without a website but I definitely recommend the tried-and-true model where you make your own website. You can start your own affiliate website in three simple steps, with little expense, and without any experience. It’s so easy. In fact, as proof I built 100% of this site by myself without any experience whatsoever.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
You have probably heard about the Wix web builder, when the company advertised their product during the 2015 SuperBowl games. As a publilcy traded company and market leaders, they aggressively advertise their product, neglecting the fact the the main product is free of charge. If the name Weebly rings a bell, it could be the fact that Tim Ferris, publisher of several best selling books and a top tier consultant recommends it with passion, stating it is one of the top website builders available, helping him build a fully functional web site in less than 2 hours. The rest are widely known as well, may it be for Ecommerce uses, or being a leading internet services company like Web, which is publicly traded at the NASDAQ stock exchange.

While this is mostly just a legacy feature from pre-Zapier times, the native integrations can enable connections that are not possible on Zapier. Our recommendation would be to search on Zapier for the tools that you currently use, and if they’re all on there, choose one of the email marketing tools above that provides the most triggers and actions.

If you rely on Facebook or Twitter, you are at the mercy of them allowing you to talk to your customers. When you email it gets in your customers inboxes. Then it’s up to you to make sure you are sending things your customers want to receive. Email is the most scalable way to make sales with new customers and build deeper relationship with deeper customers. AppSumo.com is a 7 figure business and 90%+ of our revenue comes from emails.


Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)
MicroStation’s advanced parametric 3D modeling capabilities enable infrastructure professionals of any discipline to collaborate on and deliver projects of any scale and complexity. Your team can aggregate their work on MicroStation, including designs and models created with Bentley’s discipline specific modeling applications. As a result, you can create comprehensive, multi-discipline BIM models, documentation, and other deliverables. MicroStation and all Bentley BIM applications are built on the same comprehensive modeling platform. You therefore can easily progress your MicroStation work into discipline specific workflows with Bentley’s design and analytical modeling applications. With this flexibility, each member of your project team has exactly the right application for the work they need to do.
I don’t have any quantitative data to back this up but many list building experts believe that on average each subscriber on your list is worth $1 per month in income potential. This may or may not be true, and I’m sure the value swings wildly from niche to niche, but there’s no denying the fact that a subscriber who likes and trusts you is more likely to buy from you. That’s just common sense.
This software is considered to be a lead generation plugin for WordPress. Thrive Leads is a list building solution to collect email addresses that were created by a group of people who were addicted to conversion optimization.This solution allows you to have your very own list building capability which further allows a favorable conversion rate. You will be able to experience an explosive list growth finally along with amazing business benefits. Thrive Leads have some cutting edge conversion tactics used by smart businesspeople and growth hackers.
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
AR/VR and BIM — AR/VR has already begun to seep into the installation field, and for good reason. VR gives you the ability to study extensive 3D models in a whole new way. As AR merges the real world with a virtual environment, users can test to see how a piece fits into the whole of a building, and anticipate clashes early. These capabilities are already huge advantages to BIM users, as they allow users to see their designs from a fresh perspective. They will become more of an asset as AR/VR continues to develop rapidly.
Companies can elect to manage their own email marketing campaigns or they can choose from over 100 different companies who offer email marketing services. These services provide easy software tools that allow companies to manage their email lists, design ads, and track how often they are accessed. Larger companies that send out dozens of daily emails to tens of thousands of different customers often use email marketing services to manage the process.
If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
Maropost – Maropost is a provider of on-demand digital marketing solutions. Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior, and create collaborations within a single dashboard. maropost.com
GetSitecontrol is a set of seven website widgets which are easily managed from a single dashboard. It is perfect widget for your site as it offers features like surveys, email opt-in form, contact forms, popups, follow, share buttons and live chats- all under one roof. Quick and easy to install, you will able to create beautiful contact forms, surveys, live chats, opt-in form popups and social media buttons in few minutes. It has subscriber widget which has customizable opt-in from that will help you get more email subscribers.
Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers.[60]:60[95] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[96][97] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[95] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]
In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92 percent of US adults use email, and 70 percent on average have used a coupon or discount from a marketing email in the past seven days.
There is also a piece of legislation called the CAM-SPAM Act that includes a series of rules to curtail the transmission of spam. These rules include having a non-deceptive subject line, a method subscribers can use to easily unsubscribe from your email list, and your name and address at the end of all emails. As long as you adhere to the requirements of the CAM-SPAM Act, your emails should be spam-free!

Scammers can take advantage of consumers' difficulties verifying an online persona's identity,[98]:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner)[99] and confidence schemes like the Nigerian "419" scam.[100][101][102] The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.[103][104]

Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com


Probably one of the most advanced ways to build your email today is to create an app or WordPress plugin of some kind. In order to access it, users need to enter in an email address. This the ultimate “content upgrade” because instead of just being content it’s a tool that helps your target audience get closer to a key goal of their’s. How to do it:
4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.
Admail – Admail.net is an all-in-one email marketing and social media solution that allows businesses to create and send professional email marketing campaigns. The platform's email builder features more than 300 responsive design templates. You can connect email marketing and social media efforts together with AdSocial, which allows you to share your email marketing campaigns through social media. The service also offers a variety of contact management and reporting tools. admail.net
Building games on PC come in all shapes and sizes. Construction in Fortnite Battle Royale is essential for victory, if you know how best to do it. On the other hand, building and Minecraft are inseparable, whether you’re scrabbling together a base to defend, or crafting a creative structure. Whatever kind of building game you’re after, we’ve got the right set of blueprints for you here.
Click-through rate: The best marketing emails cause audiences to take action—either through a response to the email, or by clicking through to the sales page or piece of content you’ve shared. Look for an email marketing platform that tracks not only the total number of clicks but also how many users clicked through (accounting for those who may have clicked multiple links in the same email).

This software is considered to be a lead generation plugin for WordPress. Thrive Leads is a list building solution to collect email addresses that were created by a group of people who were addicted to conversion optimization.This solution allows you to have your very own list building capability which further allows a favorable conversion rate. You will be able to experience an explosive list growth finally along with amazing business benefits. Thrive Leads have some cutting edge conversion tactics used by smart businesspeople and growth hackers.


What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92 percent of US adults use email, and 70 percent on average have used a coupon or discount from a marketing email in the past seven days.
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
The Content Upgrade is a tactic that’s been around for a while, probably popularized in more recent years due HubSpot (an inbound marketing company) practicing it on every one of their blog posts. The basic definition of a content upgrade is this: on every article you publish on your blog, you create a simple bonus or “extra” that a visitor can get access to by providing their email. The bonus offer is something related to what is discussed in the article. For example, last week I wrote about “Pumpkin Hacking” as it relates to SEO. In that article I posted links to download my “Pumpkin Hacking Checklist” which is a 4 page PDF download (and FYI, it’s less work than it sounds like — the 4 pages is mostly because I wrote in a large font). Of course, you don’t have to create a checklist as the upgrade:
Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.
There are numerous ways that advertisers can be overcharged for their advertising. For example, click fraud occurs when a publisher or third parties click (manually or through automated means) on a CPC ad with no legitimate buying intent.[80] For example, click fraud can occur when a competitor clicks on ads to deplete its rival's advertising budget, or when publishers attempt to manufacture revenue.[80]
As we continue to further explain what is email marketing, we must also mention how it works best with other marketing efforts. As mentioned previously, email marketing works extremely well alongside social media marketing. You are able to cross-promote your company’s social media profiles on emails with buttons requesting that your email subscribers follow you. You can also use your social media profiles to gather an email list to use in your email marketing campaigns.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
This strategy is pretty popular among more seasoned marketers like Ryan Deis (founder of DigitalMarketer.com) and others who are huge proponents of spending money on ads in order to acquire traffic (rather than doing content marketing or SEO, I mean who do that crazy stuff right? 😉 ) After they convert that traffic on a free offer, the newly opted-in subscribers are sent to a page that says “Thank You” with an offer to buy something (usually something inexpensive, less than $50 so it can be considered an “impulse buy.”). The reason for this is two-fold:
Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.[18] For example, some ads let users input queries[69] or let users follow the advertiser on social media.[70] Online ads can even incorporate games.[71]
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