Inwise – Inwise allows businesses to create responsive email marketing campaigns that automatically adjust to any screen, keeping the message experience and design just as intended, whether subscribers open it using their PC, tablet or mobile phone. Features include personalization, segmentation, A/B testing, landing pages and integration with Salesforce. inwise.com
The concept of native advertising has become increasingly hot recently. If you’re not familiar with the term “native advertising” it means content that is put in with the regular “stream” of organic content on social networks (or other non-digital mediums) and labeled as “sponsored.” For example, here’s a native ad from my newsfeed on Facebook. We’ve all seen ads like this by now. But one smart way to drive more clicks and build your email list is to send the traffic from ads like this to specific content posts on your website that have already been identified as “high performers” in terms of visitor to email conversions, social shares, and/or commenting. In addition, Twitter recently came out with its “Lead Generation cards” feature (which is free). It allows you to easily collect email optins by offering some sort of content incentive. Here’s one I found from Ryan Deiss, co-founder of DigitalMarketer.com. Note: If you want to find out more about how to use Twitter lead generation cards, I cover it (along with how to steal your competitors followers) in this free video here. As it turns out, I found Ryan’s ad before he was using Twitter lead gen. cards. I actually converted to an email list subscriber simply as a result of reading an insightful article post on his blog. Ironically, the article I was reading was all about how he and his business had achieved 259% ROI with native ads and non-squeeze page content (blog posts). I get the sense that in order to convert with paid traffic being sent to blog post content, you really have to figure out what’s most likely to convert in advance and make sure those pages are optimized for capturing email optins. Otherwise you’ll be going through a process of trial and error which will require more investment to get right. And if if you want a good laugh, check out “Last Week Tonight’s” bit with John Oliver on certain controversial forms of native ads (NSFW), see below.
For Campaign Monitor customers, you can either manually upload an existing list (from an Excel file for instance) or you can connect your Campaign Monitor account to the tool where your customer data lives (such as your CRM, accounting, eCommerce tool, and hundreds of others) and automatically sync your customer information into your Campaign Monitor account.
One little-known fact is that 66% of all emails in the U.S. are opened on mobile devices such as smartphones or tablets. If you’ve been considering using a text message or SMS campaign, email marketing might actually be a better choice for you. Email marketing works pretty much the same way as SMS marketing, but you can reach desktop users as well and most smartphone users find emails to be less bothersome than text messages from companies.
Lead magnets are essentially tempting offers that provide consumers something of value in exchange for their contact information. The valuable offer is often targeted content that aims to help individuals better understand and solve their greatest challenges. For instance, this could be a holiday product guide or an e-book on B2B challenges that your business solves.
There are a couple things we love about this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner with friends and then fussed over the bill when it came time to pay? By tapping into this common pain point, PayPal is able to pique the interest of its audience.
4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.
SendX prides themselves on being a simple email marketing solution aimed at non-marketers. One of their most unique features is “Opti-Send technology” which automatically resends campaigns to contacts who didn’t open the first email, boosting open rates. This has been considered a best practice in the email marketing space for many years, yet is surprisingly manual to set up in most email marketing tools.
If you’re new to email marketing and need an easy-to-use, intuitive platform that is still reasonably comprehensive, Constant Contact might be your best bet. Within minutes of signing up, you’ll be ready to compose your first email using one of the many beautifully pre-designed templates. And once you press send, you’ll be shown exactly how to track open and click-through rates, so you can get the performance information you need—no in-depth analytics knowledge required.
RedCappi – RedCappi's email marketing software allows you to drag and drop images, text, videos, coupons, and social media icons into your email and import contacts from Excel, Outlook and others when you are ready to send them out. The software features automation, social network sharing, analytics, personalization and list builders. getredcappi.com
The best architecture software programs have a 3D system that allows the user to look at their design from different angles and see exactly how a piece fits into the layout. Some of the very best 3D construction kitchen design software allows you to not only design the blueprint of the house, but also decorate the inside of it. These programs are great for DIY home designers and interior decorators because they allow you to select products from catalogs to find specific items to place inside home. The benefit of these programs is that you can determine if a certain product fits in the room or not before installing it. Cabinet design software often have these features and are the best programs to use when designing a kitchen to choose the right cabinets.
If you’re a part of Internet Marketing, and you’re not ready with an opt-in email list as yet, then you should work on email list building. Without an email list of subscribers, growing your business success would get slow. Therefore, in this blog, we will talk about the importance of having an email list for your business and mainly the tools that are present, with which you can start your email list building.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
It is used for adding scrolling header bar to your website. It works almost on any website without giving much importance to the content management system behind it. It is highly customizable as the admin interface allows you to change the text, colors, and placement of the bars. It even has advanced targeting option so that you can make the bar visible to certain visitors only.
This one is simple and marginally effective, but every little bit counts. In the by-line right below your blog posts, insert a link that visitors can click to sign-up for your newsletter. Here’s what I mean. That’s pretty much all there is to it, but a quick note… I’ve tested this with and without Lead Pages’ Lead Box feature. I found that the plain link that send visitors to a newsletter sign-up page converted at a much lower rate (might have been 0 actually) than when I used a Lead Box link instead.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.
The Content Upgrade is a tactic that’s been around for a while, probably popularized in more recent years due HubSpot (an inbound marketing company) practicing it on every one of their blog posts. The basic definition of a content upgrade is this: on every article you publish on your blog, you create a simple bonus or “extra” that a visitor can get access to by providing their email. The bonus offer is something related to what is discussed in the article. For example, last week I wrote about “Pumpkin Hacking” as it relates to SEO. In that article I posted links to download my “Pumpkin Hacking Checklist” which is a 4 page PDF download (and FYI, it’s less work than it sounds like — the 4 pages is mostly because I wrote in a large font). Of course, you don’t have to create a checklist as the upgrade: