When you use a software or vendor to send out the emails spend some time and customize the messages that go out with each email. Try to make the registration process easy and inform the users what is happening at each stage. For example once they enter their name and email the first time, let them know that they need to confirm their email address in order to finalize the registration.
Here’s a great example I can give you for step 1. I was curious to figure out which traffic source was sending us the highest converting traffic. And when I say “converting” I mean, obviously, converting from a visitor to an email subscriber. My theory was that the answer would be organic traffic from Google… But I was 100% wrong. No literally, I was 100% wrong because traffic coming into our site from LinkedIn converted 100% better (or twice as well) as Google. So in this example, to “scale that peak” of our highest converting traffic source, I need to figure out a way for use to grow our inbound traffic coming from LinkedIn. Here’s another example, not related to email but still relevant… I found our that our audience really likes articles that include multiple forms of media (video, images, and text). So I did more of those and as a result we grew our traffic as a result of more visitors sharing our articles. Simple, right? Of course, it goes without saying that I put significant effort into making sure the articles were good. So to review, find out which tactics or channels convert best and then double down on each one to grow your email list. If you’re curious to see the full interview where Noah mentions this concept, I’ve embedded the video below.
Capture reality — One of the foremost advantages of this software is BIM’s ability to accurately capture reality. BIM solutions can integrate with tools that offer mapping and provide precise images of the earth. Users then have the option to include aerial imagery and digital elevation with the models of their buildings. They can even include laser scans of existing site infrastructure.
Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.
Now that you have your email software system in place (step 1) you’re ready for the next phase – the ethical bribe. The ethical bribe is simply something of value that you’ll exchange for the email addresses of the subscribers you want to attract. The ethical bribe is especially important now since people are becoming increasingly concerned about their online privacy. You’ll need a strong valuable freebie to get them to part with their email address.
As I mentioned in step 1 I prefer using AWeber to manage my campaigns. I’ve used the AWeber platform for all of my list building for nearly a decade now and still love it. When it comes to opt-in templates you’ll find dozens to choose from there and every one of them is customizable to fit your site’s color theme. Plus the AWeber opt-in designer, as well as their other tools, are super easy and fast to use.
Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.:14 The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.:14 In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”
John, Thank you for this comprehensive review of some of the most popular and well-used services. Over the last decade I have tried many and appreciate your perspective on each. I currently use GetResponse (as I’d not been as active and appreciate the price-value relationship for 1,000+ contacts. I know they’ve grown considerably and now offer many of the features of which you speak of other services you prefer. I would appreciate your updated 2018 review. THANK YOU!
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.
Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”. It’s easy to click “no” when the CTA is “sign up for more emails!”, but it’s a little harder to say no to losing weight or getting richer.
If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.
As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published Self-Regulatory Principles for Online Behavioral Advertising based on standards proposed by the FTC in 2009. European ad associations published a similar document in 2011. Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data.:2–4 Neither framework, however, penalizes violators of the codes of conduct.
Wow, right? As a result, if you’re going to focus on building your email list you should first consider improving how fast your site loads for different visitors. The AutoGrow team and I recently went through the process of optimizing the website to decrease load time. And although I can’t say for 100% sure that this was the cause, our net email optin rate has continued to rise: Here are my best tips if you plan on doing this on your website:
Interspire – Interspire offers a variety of web-based software solutions, including email marketing. The all-in-one email marketing software has everything you need to create, send and track your campaigns, including autoresponders, split testing, automated list management, dozens of built-in templates, Google Analytics integration and built-in CRM functionality. interspire.com/emailmarketer
Email marketing may be a great way to reach your current and past customers and influence direct conversions, but social media can also be a valuable tactic for advertising your holiday promotions. Overall, social media channels have a much higher engagement rate than email marketing – consumers are more likely to share social media content from brands than they are email content.