Here are two examples of this strategy in action: QuickSprout.com Website Grader – This app helps website owners to grade how optimized their website is for search engines. Note: Neil Patel, the founder, found that conversion rates from usage to email optin were higher when the email address wasn’t requested upfront, instead just the website URL. Planscope.io – This app helps freelancers and teams plan web design and development projects, track time, and track progress.
Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.[24]:14 The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.[24]:14 In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.
Infusionsoft – Infusionsoft is sales and marketing software for small businesses. The marketing aspect of the software features personalized communications based on email sends, opens, clicks, form submissions and payment history. The software's email statistics show the number of emails that get delivered, opened, clicked, skipped, etc., while the marketing reports evaluate web form activity, landing page performance, reach and campaign effectiveness. infusionsoft.com
These web pop up forms are quite useful when you want to capture your anonymous visitors and convert them into potential leads. On EasySendy, the pop-up forms capture leads and automatically update your contact segments for further nurturing. Another amazing feature is the option to add social buttons. These social subscribe buttons speed-up the lead capturing process because your visitors don’t have to manually type in a form. At the same time, when they use social subscribe button, you get all their social information based on which you can create more targeted email nurturing drips.
This one is a little more advanced… unless you use Aweber. If you use Aweber for your email marketing and autoresponders, you might be surprised to hear that they actually have a nifty little feature that allows people to opt-in to your newsletter by clicking to connect their Facebook account. Then, Aweber automatically grabs their email address and name and puts it into your list. Neil Patel tested this a while ago on his blog, QuickSprout.com, and saw a higher conversion rate than on his regular email opt-in form. The primary reason for this is, like the Lead Pages strategy above, Facebook already knows your email so if you’re logged in the form is prefilled with your email address. Thus, it’s just 1 click to opt-in. If you don’t use Aweber but have some extra cash laying around to invest in your blog, consider posting this feature or plugin project as a job on Elance or Freelancer.com. The results could pay for themselves.
*iContact – iContact's email marketing platform offers a variety of features, including responsive email templates, landing pages, workflow automation, social posting and monitoring, lead scoring, and intuitive reporting. The software is designed to serve the needs of high-volume senders, professional marketers and businesses new to email. icontact.com. Read our full review. 
Analyzing the emails of competing businesses can be a great way for companies to plan their own. This can be done easily by just signing up for their email lists. Competitor's emails reveal what kinds of images, messages and specials they are using to appeal to their customers. Businesses can then tailor their email campaigns to match or beat the offers of their competitors.

Choosing an email marketing platform is a big decision that can have a long-term impact on your business—and for some small business owners, the overwhelming number of choices (not to mention the learning curve of any new software!) can hold them back from building an email list at all. But trust us, that would be the biggest mistake you could make for your business.


Campaign Monitor – Campaign Monitor is email marketing software for businesses of all sizes that includes a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools. campaignmonitor.com
In my premium flagship program, Virtual Summit Mastery, we make it as easy as possible for you for you to implement everything for your summit. You will get done-for-you email automation templates that you can use for the pre-summit promotion, during summit email and post-summit phase to communicate with your audience. They work seamlessly with ActiveCampaign so that you can import them with a few clicks, tweak the copy get them working for you. This is a game-changer for email marketing - you get the copy and tech automations all-in-one.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.

You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.


I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.
ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are. With tags, I can say “this person’s in this product lane, that person’s in that product lane, that person’s in that product lane,” and I can segment my audience into different types of people so we’re giving them the right things and they’re really happy in the end.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
3: Ease of use – With some email marketing tools it’s taken me almost 3 hours just to make an email marketing template look acceptable on a mobile device. While all email marketing tools advertise visual email builders & easy-to-use interfaces, some are better than others. We’ll review some of the best below with screenshots to compare them side-by-side.

Furthermore, advertisers may encounter legal problems if legally required information doesn't actually display to users, even if that failure is due to technological heterogeneity.[86]:i In the United States, the FTC has released a set of guidelines indicating that it's the advertisers' responsibility to ensure the ads display any required disclosures or disclaimers, irrespective of the users' technology.[86]:4–8

The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
*MailChimp – MailChimp integrates with many third-party applications, including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. Features of the software include subscriber profiles, automation and personalization tools, advanced analytics, and flexible design options. mailchimp.com. Read our full review.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
3: Ease of use – With some email marketing tools it’s taken me almost 3 hours just to make an email marketing template look acceptable on a mobile device. While all email marketing tools advertise visual email builders & easy-to-use interfaces, some are better than others. We’ll review some of the best below with screenshots to compare them side-by-side.
A great way to promote your lead magnet is through social media. You can post links to the sign-up page on social media with engaging lead-ins that communicate the value of your content offering. You might also consider including social media share buttons on the landing page to encourage visitors to share the offer with those who may also find it valuable.
In addition, this program allows you to select different products from their extensive catalog to design your home. After adorning your virtual home with furniture and decorations you can then look at it through various 3D angles to see what it will look like in real life. The best type of deck design program is Design Workshop Lite. This program is easily downloadable online and can help you to design the layout of your home. It does not offer the advanced features of virtually touring your created home, however, it is an excellent tool for creating floor plans. Any type of autoCAD drafting software will make your design process easier, so pick the program that fits your needs.
Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)
Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response,[19]:119 how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.[59][60]:59 This helps online advertisers improve their ad campaigns over time.
Layered Popup plugin– which considered being the “king of popup plugins’ is something very new, attractive and captivating in the way it appears to the viewers. Other popup systems will at one point restrict you by existing templates where you’ll be only able to change the color, font, and text. However, the scenario is entirely different with layered popup plugins which allow you to flow your imagination thereby creating your dream popups for your website to capture the visitor’s attention. It has various types of popup plugins which you’ll be able to use as per your requirement. EasySendy Pro has recently got integrated with Layered Popup plugin, and customers have started using for quite a something from now. With the utilization of this popup, the number of customers has gone up as high as 60,000 which has, in turn, helped Pro to grow its business.
Space is a dangerous place, so you need to ensure your home can support life. Do this by flying over the planet’s surface, using your ship’s scanner from space, or by building a signal booster. Once you have found a planet that can support your task force, you can start using your resources to build a home in a galaxy far, far away. You do not want to get lonely in your space pad, though, so upload your base so it can be discovered by other players. Just make sure you put the hoover round first.
Emma – Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools. myemma.com
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