Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
In Mistake #4 above, I referenced the importance of using this information to identifying your top performing message topics, but there are plenty of other things you can do with this information.  For example, you can use your open rate data to identify readers who have opened all your messages, but failed to make a purchase with your business.  Using the tools provided by your email marketing program, you could then group these readers into a sub-segment of your list in order to send them targeted promotions based on their past interaction history.
Much like Hubspot, Social Media Examiner is really good at giving things away. Their homepage has a huge call-to-action to sign up for a free ebook. When you’re scrolling down an individual blog post, you see another CTA—a popup offering instant access to a free video. With events and webinars and many different forms of media, Social Media Examiner has lots of opportunity to appeal to subscribers in many different ways.

For instance, if you find that a campaign on a certain topic has driven more clickthroughs and conversions, then you may want to create more content on this topic for future email marketing campaigns. Similarly, if you find that more people are opening the emails that contain special promotions, this may be a sign that you should increase the frequency of these types of emails.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.

Some web browsers offer privacy modes where users can hide information about themselves from publishers and advertisers. Among other consequences, advertisers can't use cookies to serve targeted ads to private browsers. Most major browsers have incorporated Do Not Track options into their browser headers, but the regulations currently are only enforced by the honor system.[89][90][91]
For instance, if you find that a campaign on a certain topic has driven more clickthroughs and conversions, then you may want to create more content on this topic for future email marketing campaigns. Similarly, if you find that more people are opening the emails that contain special promotions, this may be a sign that you should increase the frequency of these types of emails.

Therefore, your potential customers might just miss everything new that will take place in your business. This is when email marketing campaign comes in handy. Just a click away, and you’ll be able to keep your subscribers updated about all the important news related to your business. This, in turn, makes your subscribers revisit your website frequently and keep coming back to you giving them a better brand recall.
Robly – Robly's OpenGen technology starts with a regular email campaign send. OpenGen will then resend your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system also sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates. robly.com
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
Benchmark offers both free and paid plans. Its plans and packages can fit into the budget of almost any small business. All plans, including the free plan, come with its drag-and-drop editor, responsive templates, signup forms, basic drip campaigns, email delivery management, Google Analytics tracking, list management, contact segmentation, and list hygiene.
One other advantage that doing email list promotions like this, whether you’re doing it as a JV webinar partnership or as a marketing alliance, is that you have the option of doing a 1-click optin. This is especially easy if you have a LeadPages or Infusionsoft account. But you can do something similar using Mailchimp and other basic email marketing programs using the “mail merge” feature. For instance:

According to a study (PDF) published in the Journal of Consumer Research, people shy away from single option offers. However, when presented with multiple options, we are more likely to make a purchase decision on the spot (about 3x more likely in fact according the research). For this reason you want to consider giving people multiple options to optin for your offers. For example, here’s how I do it on our free course widget: Here’s another (perhaps even more effective) example from Michael Hyatt’s website. What I like about how Michael does it here is the fact that he truly give your two choices, not just two calls to action. One choice will sign-up immediately. The other will take you to a landing page where you can learn a little more and then optin there. Very smart, copy this on your own website.


Optimonk was started in the year 2014 with the view to revolutionize the way e-commerce sites improve conversions. They have created over 3000 e-commerce sites, including some of those sites which are now market leaders. You’ll be able to recover 15% of your abandon visitors with on-site retargeting and track visitor’s behavior, detect existing visitors, display targeted offers and boost conversion. It has a gamut of features like A/B testing, real-time analytics and so on. Integrates with various websites and e-commerce platforms, Optimonk is a perfect tool or the business e-commerce platform to improve their conversion rate.
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