Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
The best email copywriting starts with the subject line, which has to make new subscribers want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which helps improve your email open rate by leading recipients from the email to your landing pages or blog post.
If you’re new to email marketing and need an easy-to-use, intuitive platform that is still reasonably comprehensive, Constant Contact might be your best bet. Within minutes of signing up, you’ll be ready to compose your first email using one of the many beautifully pre-designed templates. And once you press send, you’ll be shown exactly how to track open and click-through rates, so you can get the performance information you need—no in-depth analytics knowledge required.
The concept of native advertising has become increasingly hot recently. If you’re not familiar with the term “native advertising” it means content that is put in with the regular “stream” of organic content on social networks (or other non-digital mediums) and labeled as “sponsored.” For example, here’s a native ad from my newsfeed on Facebook. We’ve all seen ads like this by now. But one smart way to drive more clicks and build your email list is to send the traffic from ads like this to specific content posts on your website that have already been identified as “high performers” in terms of visitor to email conversions, social shares, and/or commenting. In addition, Twitter recently came out with its “Lead Generation cards” feature (which is free). It allows you to easily collect email optins by offering some sort of content incentive. Here’s one I found from Ryan Deiss, co-founder of DigitalMarketer.com.   Note: If you want to find out more about how to use Twitter lead generation cards, I cover it (along with how to steal your competitors followers) in this free video here. As it turns out, I found Ryan’s ad before he was using Twitter lead gen. cards. I actually converted to an email list subscriber simply as a result of reading an insightful article post on his blog. Ironically, the article I was reading was all about how he and his business had achieved 259% ROI with native ads and non-squeeze page content (blog posts). I get the sense that in order to convert with paid traffic being sent to blog post content, you really have to figure out what’s most likely to convert in advance and make sure those pages are optimized for capturing email optins. Otherwise you’ll be going through a process of trial and error which will require more investment to get right. And if if you want a good laugh, check out “Last Week Tonight’s” bit with John Oliver on certain controversial forms of native ads (NSFW), see below.

Subscribe to Autodesk® AutoCAD® including specialized toolsets and get access to industry-specific functionality, greater mobility with the new web and mobile apps, and the latest feature updates. Speed up your work with specialized features & libraries for mechanical design, architecture, 3D mapping, and more while working in a familiar AutoCAD interface. Only AutoCAD, with the new web and mobile apps, gives you the freedom and flexibility to work on anything, anywhere, at any time. Design and draft using the latest features and functionality included in subscriber-only updates.

There are many great options available, but some key considerations to help businesses make the right choice are budget, ease of CMS integration and available resources to manage the platform, as the more complex platforms require a dedicated internal or agency resource in order to get the most value. If you’re interested, check out this post on choosing the right marketing automation solution.


There is also a piece of legislation called the CAM-SPAM Act that includes a series of rules to curtail the transmission of spam. These rules include having a non-deceptive subject line, a method subscribers can use to easily unsubscribe from your email list, and your name and address at the end of all emails. As long as you adhere to the requirements of the CAM-SPAM Act, your emails should be spam-free!
You can always use data gleaned from previous emails to make improvements on future emails. A/B split testing is the best way to determine which types of content resonate the best with your audience. Afterall, the overarching goal of your emails should be to get the right message to the right person at the right time. It can be tricky to get all those things to line up perfectly, especially on the first try. That’s why A/B split testing is so important!
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]
While ConvertKit starts as one of the more expensive options on our list, this platform offers one special pricing feature that may save you big bucks in the long run: Unlike most other platforms on our list, in ConvertKit, each of your subscribers only counts once, no matter how many different lists they’re subscribed to. No more paying double (or more!) for highly engaged followers who sign up for multiple content upgrades!
I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
Email deliverability is an important part of your small business email marketing efforts. If users are not opening your emails, moving them directly to their trash or junk folders, or reporting your marketing emails as spam, this can take a toll on your deliverability rates. Your email deliverability impacts your ability to show up in user’s inboxes, so you want to marked as spam or penalized.
Robly – Robly's OpenGen technology starts with a regular email campaign send. OpenGen will then resend your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system also sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates. robly.com
How can you build your email list quickly and reach that point of predictable profits? That’s what this article is going to teach you. Enter: Bryan Harris who is just as focused as I am on learning how to grow his email list as fast as possible (without spamming). Bryan has quickly built his email list to over 6,000 subscribers for VideoFruit.com so before we get into the complete list of 47 email list building strategies checkout our discussion…
Elastic Email – Elastic Email provides a comprehensive set of tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/X split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding. elasticemail.com
Document storage/data management — When it comes to the design and construction of a building or large structure, different teams will contribute various documents to the project. This might include drawings, customer requirements, phasing plans, and more. BIM solutions should be able to store all this information within the platform and allow multiple users to access it.
Another mindblowing and excellent post. Yes, its better to have a content strategy for a newsletter and give emphasize on mobile email optimization. Nowadays, most of the people are not sitting before PC, rather they use mobile phones for checking mail. So, it’s really a great idea. Also, maintain publishing calendar is a good idea. Thanks for sharing these very much informative post.
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty. 

The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.

One little-known fact is that 66% of all emails in the U.S. are opened on mobile devices such as smartphones or tablets. If you’ve been considering using a text message or SMS campaign, email marketing might actually be a better choice for you. Email marketing works pretty much the same way as SMS marketing, but you can reach desktop users as well and most smartphone users find emails to be less bothersome than text messages from companies.

In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.

Construction management software — This software allows users to oversee offsite construction crews and follow along with their progress. Along with managing the project, other features may include punch lists, time tracking, expense management, and more. Some construction management tools may already offer BIM capabilities. But for those solutions that don’t offer those functionalities, BIM should be able to fill in the gaps.
1: Email marketing features – You can assume that all of the tools in this article offer all of the features you’d expect (pre-built email templates, multiple contact lists, a visual email campaign builder). But some go above and beyond with email A/B testing, automatic send-time optimisation (to maximise your open rates) and little extras like support for inserting emojis into subject lines.
Experts like Joe Pulizzi, founder of Content Marketing Institute, believes that an email list is critical as one cannot build his/her own content on a rented land. He continues saying that the first step is to collect email addresses whereby a person can understand who are his/her readers and hopefully they will be his/her, customer, soon. If a person’s goal is to drive sales or keep customers happy in some way, then he/she would first have to get them as part of his/her audience.
What we liked: The tool just looks cool, with a black background and icons that pop with colour (imagine Spotify, but for email marketing). It’s also easy to use, and has a zippy and intuitive email editor. We really like the effort they’ve put into their email templates, too, which are some of the nicest looking we’ve seen. Plus, they’ve baked plenty of flexibility into their email editor, allowing you to tweak templates pretty much as you please.
In my premium flagship program, Virtual Summit Mastery, we make it as easy as possible for you for you to implement everything for your summit. You will get done-for-you email automation templates that you can use for the pre-summit promotion, during summit email and post-summit phase to communicate with your audience. They work seamlessly with ActiveCampaign so that you can import them with a few clicks, tweak the copy get them working for you. This is a game-changer for email marketing - you get the copy and tech automations all-in-one.
You can also simply invite your website visitors to join your email list. Create a call-to-action in the side bar of your website with a space for visitors to enter their email address. To encourage your subscribers to share your email content with others, you may also want to add social share buttons to your email marketing messages. This will help you grow your email marketing list by getting your email content in front of new consumers.
Both easy to learn for email marketing newcomers and extensive and functional for more technically inclined veterans, iContact is a solid choice of email marketing automation. The back-end functionality is reliable and pretty extensive, their email templates are high quality, and the user experience of the software is very typical to other platforms we reviewed. The ability to schedule social media posts from the same tool is also a nice bonus, particularly if you’re new to social scheduling and would prefer to learn only one new piece of software at a time.
While the Mailerlite is very easy to use, after attempting to be “approved”. It really isn’t for the little businesses, especially those that do not have their own website – ie: I am an independent sales consultant for a company that provides me with a website to sell my products from, I don NOT have a email option with them. But because I don’t and don’t “own” the website, I was not approved (thanks spammers) so now I am in search of another easy to use program. I am not stupid with technology but I also do not have time to spend hours on my email marketing like I was with Mailchimp because it is not user friendly. Oh well on to the next one
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
You have probably heard about the Wix web builder, when the company advertised their product during the 2015 SuperBowl games. As a publilcy traded company and market leaders, they aggressively advertise their product, neglecting the fact the the main product is free of charge. If the name Weebly rings a bell, it could be the fact that Tim Ferris, publisher of several best selling books and a top tier consultant recommends it with passion, stating it is one of the top website builders available, helping him build a fully functional web site in less than 2 hours. The rest are widely known as well, may it be for Ecommerce uses, or being a leading internet services company like Web, which is publicly traded at the NASDAQ stock exchange.
Whether you choose your own layout or use a predesigned template, the emails are broken up into various content blocks, such as image, text, boxed text, buttons, social shares and navigation bars, which you can tailor any way you like. You can adjust its size, add in text, and change the font size, alignment and color. You can also choose background colors for not only each box, but the entire message, and add or delete content blocks. The robust photo-editing tool allows you to alter photos by size, brightness, and contrast and to add effects and frames to them.
As the population of your burgeoning town grows it is easy to ignore the main quest and treat Fallout 4 as a de facto house building game. Inviting wandering entrepreneurs to set up shop and trade in your settlement is one of many perks you have access to as you attract more bodies; you can even set up supply lines between multiple settlements and establish yourself as a post-apocalypse property magnate. If that all sounds a bit overwhelming, have a read of our detailed Fallout 4 guides. But if you’re already a Fallout 4 building expert, check out our Fallout 76 tips to give you a head start on rebuilding the wastes of West Virginia.

Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.


Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.[24]:22 Affiliate marketers generate traffic to offers from affiliate networks, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.
Dave McClure’s Startup Viagra template, as well as Guy Kawasaki’s '10 Slides you need to pitch an investor' have become worldwide standards for the best practices startups need to follow to create and present a deck. Investors are used to evaluating startups using this format of slides, and some tools have done the task of implementing their practices into their software. 
I recently had my MailChimp account suspended. One of my sites is in the ‘make money online’ space. It’s a completely legitimate website, but apparently if your emails contain keywords they don’t like, they will suspend you. I would not recommend using them. Contacting support I just get form responses that are completely unhelpful. There’s no phone support- just account termination. Really bad experience. Luckily, this is a very new site- but imagine if you have thousands of emails and they just shut you down without ANY recourse.
Imagine how your audience members’ response might be different if their added to your list but don’t hear from you for several months until your schedule opens up enough to revisit email marketing.  By this point, your readers will have grown cold to your company’s promotions (assuming they remember who you are or that they requested information from you at all in the first place).  As a result, you’ll see a significantly lower success rate from your promotional efforts than if you’d taken the time to build genuine relationships with the members of your email marketing lists.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
The mentioned list of tools to capture email address are no doubt some of the best ways to build your email list. However, it has been seen that website is the king of all the channels when it comes to capturing an email address. Given below are the list of tools that makes a website the best channel indeed for capturing email address for building email list campaign.

Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.

Visualize — Since BIM tools give users the ability to design their structure in 3D, a BIM platform will likely have the ability to visualize outside elements such as how sunlight will hit a building or how energy efficient the building is, as well as detect any potential clashes in the system or structure. This knowledge ensures the structure you are creating runs at peak performance.

Now that you know the best practices for small business email marketing, you can work to build successful email marketing campaigns that help you connect with customers and leads while driving conversions. Start with a strategy for how you plan to engage your leads through email and develop content that is targeted to your ideal audience. Don’t forget to test different tactics and measure your success along the way. In the end, this will help you get more out of your marketing budget while maximizing engagement.

But engaging with a new customer isn’t a one-and-done affair. That’s why you want the ability to create an automated email sequence that “indoctrinates” new subscribers to your brand through a series of emails in the week or so after they sign up. This is just one of many instances where email sequencing can be the most powerful tool in your brand’s email marketing toolbox—so make sure the platform you choose has strong sequencing functionality!
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
Ideally, email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
1: Email marketing features – You can assume that all of the tools in this article offer all of the features you’d expect (pre-built email templates, multiple contact lists, a visual email campaign builder). But some go above and beyond with email A/B testing, automatic send-time optimisation (to maximise your open rates) and little extras like support for inserting emojis into subject lines.
Ideally, email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.
A call to action (CTA) is a word or phrase that encourages readers and subscribers to do something specific. Examples of calls to action include “subscribe”, “shop now”, “get the free ebook”. You use CTAs on email signup forms, landing pages, in email newsletters, and more. When someone does what you want as a result of your call to action, that’s called a conversion. In email marketing, a conversion often means following a link in a email newsletter to visit another resource.
Consumers also face malware risks, i.e. malvertising, when interacting with online advertising. Cisco's 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user's computer than surfing the Internet for porn.[105][106] For example, in August 2014 Yahoo's advertising network reportedly saw cases of infection of a variant of Cryptolocker ransomware.[107]
Maropost – Maropost is a provider of on-demand digital marketing solutions. Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior, and create collaborations within a single dashboard. maropost.com
2016 was a tremendous year for web-based services & software, including e-commerce and web-creation platforms. This is overall good for us, the consumers, as competition between these providers ensures a better product, lower price points and more versatility in the long run. Be sure to stick with known brands which offer low monthly payments and even free plans.

When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone. I can get cheaper clothes, music, and groceries from plenty of other places. Ultimately, I’m a brand advocate because I believe in what they promote and I feel invested in their stories, like SoulCycle’s: “We aspire to inspire. We inhale intention and exhale expectation.” I relate to their brand messaging.


One of the most important components of any email marketing campaign is of course, the web form. Without a way to sign up to your list, you’ll have a hard time finding anyone to send email to. That being the case, you want to make sure that your web forms are getting people to sign up. Your ethical bribe should be clearly stated front and center and your opt-in form needs to be placed where it will get their attention.

Creative mode is where Minecraft shines as one of the best building games on PC, though. Free from the constraints that face builders of the poxy real world, in creative mode you have access to an unlimited number of blocks and items. With all limits on your creativity lifted, you can have all the fun of making more elaborate creations than you ever could with Lego, without any of the clearing up.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
This powerhouse of a platform is for small businesses that are really serious about email marketing. By that, we mean businesses who want to run laser-targeted automations, and integrate their email with other key tools (such as CRM, website, online store, or support desk). With an inbuilt CRM, SMS distribution, and the ability to manage personalized Facebook ads and site messages, there’s very little that this US-based provider doesn’t do, so it’s an attractive option for marketers who want an all-in-one sales and marketing solution.
Elastic Email – Elastic Email provides a comprehensive set of tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/X split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding. elasticemail.com
The low cost and relative ease of carrying out an email marketing campaign means that it is a tool that is accessible to almost any business. A small mechanic's shop can put together an email list and then send out coupons for oil changes or brake jobs. The scope and sophistication of these campaigns may not be as great as larger businesses, but that doesn't mean they won't be effective.
Email Newsletters – These are regular emails that are sent to a list of subscribers who have chosen to receive updates from a company. Newsletters usually don't have explicit sales messages, but try instead to build a relationship between a customer and a brand. They often have a conversational tone and contain news and information that will be of interest to the customer. The goal is to keep a customer connected to a company even when they are not buying anything.

Building and managing customer relationships is essential for generating new leads and conversions for your business, and email marketing is one of the best ways to achieve this. By sending emails to your existing customers and prospects regularly, you’re building trust and reminding them of your presence, thus warming them up to take the next action, e.g. make a purchase or recommend your products to their family and friends.
Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads

Free courses convert better than just about anything. How do I know? The total number of optins we’ve received on the free course we offer here on autogrow.co over the last 2 months are about 20% less than the total number of optins we’ve received for ALL of our content upgrades and basic newsletter subscribers combined. That’s significant but it also makes sense. If you offer a free email course on a subject or a question that resonates with your audience, you can expect that it will do well. Neil Patel over at Quick Sprout has built up his email list to just under 200,000 subscribers over the last several years largely because of his email course offer. Here another example from my friend, Brennan Dunn, over at Planscope.io who has built up his email list to over 15,000 subscribers in just under 2 years.
Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. This seems to me the right definition of Email Marketing. Thanks a lot for sharing this great article. I got some so important information from your article. I do hope it will help me a lot. For good ROI, Email marketing is so powerful digital marketing strategy. For this reason, I love email marketing very much. I think Investing in email marketing is sure worth it — as long as every digital marketer should do it right.
John, Thank you for this comprehensive review of some of the most popular and well-used services. Over the last decade I have tried many and appreciate your perspective on each. I currently use GetResponse (as I’d not been as active and appreciate the price-value relationship for 1,000+ contacts. I know they’ve grown considerably and now offer many of the features of which you speak of other services you prefer. I would appreciate your updated 2018 review. THANK YOU!
Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com

Whether you choose your own layout or use a predesigned template, the emails are broken up into various content blocks, such as image, text, boxed text, buttons, social shares and navigation bars, which you can tailor any way you like. You can adjust its size, add in text, and change the font size, alignment and color. You can also choose background colors for not only each box, but the entire message, and add or delete content blocks. The robust photo-editing tool allows you to alter photos by size, brightness, and contrast and to add effects and frames to them.


Once you’ve decided on the perfect subject line, you’ll need to consider what type of content you will include in the email message. You want to provide content that will be relevant and useful to your subscribers. Whether you are offering a new promotion or trying to drive e-book downloads, use the email content to effectively communicate what your brand has to offer.


Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
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