Robly – Robly's OpenGen technology starts with a regular email campaign send. OpenGen will then resend your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system also sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates. robly.com
Unsubscribe requests: Are certain types of emails making your audience run for the hills? Has an issue with your segmenting caused you to send the wrong email to the wrong audience members? To know this, you need to dig into the data around your unsubscribe requests. Look for an email marketing platform that tells you not only your total volume of unsubscribes over time but also breaks that data down by specific list and email sent.
Emma – Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools. myemma.com
There is also a piece of legislation called the CAM-SPAM Act that includes a series of rules to curtail the transmission of spam. These rules include having a non-deceptive subject line, a method subscribers can use to easily unsubscribe from your email list, and your name and address at the end of all emails. As long as you adhere to the requirements of the CAM-SPAM Act, your emails should be spam-free!
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Email Newsletters – These are regular emails that are sent to a list of subscribers who have chosen to receive updates from a company. Newsletters usually don't have explicit sales messages, but try instead to build a relationship between a customer and a brand. They often have a conversational tone and contain news and information that will be of interest to the customer. The goal is to keep a customer connected to a company even when they are not buying anything.
Lastly we come to full-body workouts. The 5 x 5 program could also be considered a full-body workout program to a degree, since you work almost all the major muscle groups with the three exercises you choose. But, true full-body programs will provide one direct exercise for each muscle group - quads, hamstrings, chest, back and shoulders (arms are worked when doing chest and back).
A great way to promote your lead magnet is through social media. You can post links to the sign-up page on social media with engaging lead-ins that communicate the value of your content offering. You might also consider including social media share buttons on the landing page to encourage visitors to share the offer with those who may also find it valuable.
Quick note on this before I give examples… While on a recent trip overseas it was explained to me by a fellow entrepreneur local to the area that no one “trusted” it when companies put the logos etc. of third parties on their website. Hopefully it doesn’t get to this point in the USA so I caution you to always use REAL social proof (don’t fake it, or I will find you and… signup for your newsletter with a fake email address just to spite you). If you don’t have any well-know press logos you can use right now, read this article I wrote on how to get free press. Now to wrap it up with some social proof CTA examples: This one is from the upper right corner of our blog. Here’s one from Backlino: And here’s one from Derek Halpern’s blog, Social Triggers:
We’ll warn you right now that as you’re evaluating different email platforms, you’ll likely be tempted to focus a lot of your attention on which platform has the prettiest email templates. This is understandable. But unless you have an e-commerce company and are selling a physical product online, the truth is that the visual aesthetics of your emails are not the most important factor.