Can’t figure out how to integrate the Gumroad followers into Mailchimp, as Zapier will only export customers to Mailchimp. So my raison d’etre of gaining subscribers by giving away a free product on Gumroad sort of falls flat, unless I manually import the followers in Mailchimp. Am I missing something, or does Nick wait until his followers make a sale, and then their email list is sent to Mailchimp?

Many laws specifically regulate the ways online ads are delivered. For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U.S. CAN-SPAM Act of 2003 requires that any commercial email provide an opt-out mechanism.[108] Similarly, mobile advertising is governed by the Telephone Consumer Protection Act of 1991 (TCPA), which (among other restrictions) requires user opt-in before sending advertising via text messaging.
In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
Optimonk was started in the year 2014 with the view to revolutionize the way e-commerce sites improve conversions. They have created over 3000 e-commerce sites, including some of those sites which are now market leaders. You’ll be able to recover 15% of your abandon visitors with on-site retargeting and track visitor’s behavior, detect existing visitors, display targeted offers and boost conversion. It has a gamut of features like A/B testing, real-time analytics and so on. Integrates with various websites and e-commerce platforms, Optimonk is a perfect tool or the business e-commerce platform to improve their conversion rate.
On the subject of loyalty rewards, 64% of U.S. Internet users have printed a coupon from an email! Email coupons can be used to drive both in-store and online sales, making them incredibly valuable tools that can easily be incorporated into your email marketing strategy. The promise of email coupons is also an excellent way to get people to subscribe to your email list!

Great tips in this article. It is so very important to curate an email list that will actually prove to be helpful for a business. Businesses should make registration simpler and offer incentives so that the users/readers have a reason to register. You need to be able to intrigue the users to get them on your mailing list. Avoid using lists that have been purchased – you will only end up with fewer open rates. Great read – thanks for these tips, will definitely be using them!
As you’re drafting your messages, pay as much attention to the spam score reported by your account provider as you do the content of your emails.  Nearly all commercial email list providers offer this service, which grades your messages based on the presence of excessive links, sales oriented phrases (like “Buy now!” or “Free”) and other elements that are commonly used by email marketing spammers.
Lastly we come to full-body workouts. The 5 x 5 program could also be considered a full-body workout program to a degree, since you work almost all the major muscle groups with the three exercises you choose. But, true full-body programs will provide one direct exercise for each muscle group - quads, hamstrings, chest, back and shoulders (arms are worked when doing chest and back).
The publisher ad server then communicates with a supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers.
After an email campaign is sent out, it will be important to track and evaluate the success of that campaign. Pre-established metrics should be used to determine success or failure. If a campaign is not performing well, marketers can change the design of the ads, the products being emphasized, or the deals being offered. The flexibility of email makes it easy to implement changes quickly and inexpensively.
The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting a religious message to all USENET newsgroups.[12] In January 1994 Mark Eberra started the first email marketing company for opt in email list under the domain Insideconnect.com. He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam. [13] [14]
Email marketing is used most often by organizations with strong online presences. Competition amongst e-commerce sites is fierce, and email marketing is a proven way to engage with customers and differentiate your company. Online businesses prefer to use email marketing because it makes it easy for customers to link directly from an email to a product page.

Personalisation in email marketing is essential because most people want a more relevant experience. Email personalisation is not just about using people’s names in an email. It’s also about making sure you send the right emails to the right people at the right time. One essential tool for email personalisation is segmentation. You can get an email marketing expert to help you set up segments so you can personalize appropriately. Done right, email personalisation results in more clicks and more business.
For example let’s assume that you are selling online courses and you run an email marketing campaign using the targeted list from your blog. In the email you send out make sure that the subscriber can read everything they need about the course within the email and they only need to go to the website to make a purchase or read more reviews or further details.
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Choosing an email marketing platform is a big decision that can have a long-term impact on your business—and for some small business owners, the overwhelming number of choices (not to mention the learning curve of any new software!) can hold them back from building an email list at all. But trust us, that would be the biggest mistake you could make for your business.
Many people mistakenly believe that the only method for getting a professional quality website is to hire a web developer. But, by selecting the right website builder, you can achieve similar results for a much lower cost. Additionally, you maintain full control over the look of your website as you don’t have to rely on paying your original developer or finding a new one, every time you want to make a change.
Architecture software — These tools assist architects in visualizing, creating, and viewing building design documents. Architecture software can also assist in the scheduling, planning, and executing of construction drawings for your project, thanks to the collection of 2D design tools this type of software typically offers. BIM solutions can enhance the offerings from this software due to its 3D modeling capabilities and integrations. Some architecture software solutions may offer these 3D functionalities, but for those that don’t, BIM provides the ability to visualize and generate more complex designs.
9: Integrations – If you want to save yourself hours of mundane repetitive tasks, it’s important that you can automatically connect your email marketing software to the other tools used in your business – from your accounting software to your CRM (if separate). In this section, we compare which email marketing tools have the best blend of quality and quantity of integrations.
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
The ad exchange puts the offer out for bid to demand-side platforms. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an offer. The ad exchange picks the winning bid and informs both parties.
SketchUp is one of the most popular 3D modeling and design tools in the world. Here at Trimble, our mission is to help make our users better, smarter, and more successful through the use of state of the art software and hardware. Trimble is an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so; we are changing the way the world works. Our solutions are used in over 140 countries and we have incredibly diverse lines of business. Our employees represent this diversity and can be found in over 30 countries, working closely with their colleagues around the world. SketchUp, part of Trimble’s Construction sector, is 3D modeling software that's easy to learn and incredibly fun to use. Today, hundreds of thousands of architects, engineers, contractors, woodworkers, artists, and other creatives use SketchUp Pro, LayOut, Extension Warehouse and the 3D Warehouse to design everything from transit centers to tree-houses and everything in between.
Some sources state that 25% of the websites using content systems are using WordPress. Although started purely for blogging, now you can create amazing websites for any vertical using pre-made themes and templates. The advantages of WP is a huge community (that works to improve the product), and large marketplaces to cater for plugins, designs, technical help and much more.  The learning curve is not too steep, but possibilities are endless.
Choosing an email marketing platform is a big decision that can have a long-term impact on your business—and for some small business owners, the overwhelming number of choices (not to mention the learning curve of any new software!) can hold them back from building an email list at all. But trust us, that would be the biggest mistake you could make for your business.
All of these things come and go and can disappear literally overnight. The more you rely on these things the more volatile your internet business really is. That’s where email marketing comes in. Email marketing to your own private list of fans, customers, and followers will always be 100% under your own control. In fact, your list is the one asset that nobody can take away from you.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
However, with only a few simple templates and styles to choose from, the underwhelming visual impact of emails sent through ConvertKit make it a decidedly “function over form” option—that is, the back-end management and analytics that ConvertKit offers far outshines the experience of the end audience. So if sending beautiful or graphic-heavy emails is your highest priority, you should probably look elsewhere.
Much like Hubspot, Social Media Examiner is really good at giving things away. Their homepage has a huge call-to-action to sign up for a free ebook. When you’re scrolling down an individual blog post, you see another CTA—a popup offering instant access to a free video. With events and webinars and many different forms of media, Social Media Examiner has lots of opportunity to appeal to subscribers in many different ways.
With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.

Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.
I love this wordpress plugin. It allows you to create professional looking sign-up forms with a few clicks. Not only that, you’ll also be able to install the signup forms anywhere on your blog without any hassle. It comes with easy to edit templates so you don’t need to worry about the designs. What I also love about OptinSkin is it complete with an analytics which you will be able to split test and optimize on the best sign up form.
In Mistake #4 above, I referenced the importance of using this information to identifying your top performing message topics, but there are plenty of other things you can do with this information.  For example, you can use your open rate data to identify readers who have opened all your messages, but failed to make a purchase with your business.  Using the tools provided by your email marketing program, you could then group these readers into a sub-segment of your list in order to send them targeted promotions based on their past interaction history.
House builder software can help both DIY homeowners and professional architects build and plan they layout of homes and other buildings. A building designer program is known as computer-aided design (CAD) software. Professional home design software uses the computer to help to digitally create a design for any building or remodeling project. CAD software has been used for simple projects such as home building plans. It can also be used for more complex projects. These programs are used by architects, interior designers, and homeowners as an easy way to plan and construct their homes. There are many types of free design software that start at simple building construction and end at complex programs made specifically for professional architects.
There are many great options available, but some key considerations to help businesses make the right choice are budget, ease of CMS integration and available resources to manage the platform, as the more complex platforms require a dedicated internal or agency resource in order to get the most value. If you’re interested, check out this post on choosing the right marketing automation solution.
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”
As we continue to further explain what is email marketing, we must also mention how it works best with other marketing efforts. As mentioned previously, email marketing works extremely well alongside social media marketing. You are able to cross-promote your company’s social media profiles on emails with buttons requesting that your email subscribers follow you. You can also use your social media profiles to gather an email list to use in your email marketing campaigns.
The best email marketing automation tools depend on your budget and email campaign goals. Here are some to consider. MailChimp offers a free plan for up to 2000 subscribers, so it’s a popular email marketing service to start with. Alternatives to MailChimp include Constant Contact and Aweber. If you need to include more features, try an email marketing software such as Hubspot or Infusionsoft, which many larger and small businesses use. Whichever you choose, you can easily hire an email campaign marketer to help you set up your personalized email address and create an email newsletter template.

A great way to promote your lead magnet is through social media. You can post links to the sign-up page on social media with engaging lead-ins that communicate the value of your content offering. You might also consider including social media share buttons on the landing page to encourage visitors to share the offer with those who may also find it valuable.
What we liked: SendInBlue’s prices are hard to beat, with their lowest plan starting at $25/month for up to 40,000 subscribers. And the fact that you get so much for the little you pay is incredible. For instance, we love that you can send transactional emails (invoices, password resets) straight from the tool. Automations are also pretty advanced, with options to build campaigns based on email clicks, opens, and web visits.
Optimizely and Visual Website Optimizer. I’m grouping these two together because they are very similar. Both tools are specifically built ONLY for split testing different design changes on your site. I’ve used both (briefly) in the past without any complaints. VWO seemed easier to get started with in my opinion, and both integrate with WordPress and other services.

Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
IF YOU HAVE NO OR VERY LITTLE CONTENT — use something called “success surveillance” as Andy Jenkins calls it, to spy on your competitors and other industry players. BuzzSumo, a free tool, allows you to do this. Simply type in a topic or URL of a website it and it will show you the top, most shared content. You want to look at which the headlines and topics that perform the best and then write something similar (but better).

Lead Pages. I’ve talked about Lead pages in one of the first points above. Similar to Instapages, not only can you easily create landing pages, but they make it incredibly easy to run split tests on those pages AND on the email optin popups. The only downside to Lead Pages is the limitations it imposes on how much you can customize the design of each page or popup. Lead Pages also integrates with WordPress among other web services.
I recently purchased OptinMonster for our website. I’m very happy with SumoMe but the main benefits that Optin Monster has to offer that make it compelling are its nicely animated exit-intent plugins, as well as the ability to show specific pop-ups on specific pages AND to A/B split test them. If you’re not familiar with what an exit-intent pop-up is, it is a pop-up that shows only the moment that it detects a visitor is about to leave a web page. It understands this because it watches the visitors mouse movements and a mouse movement that is usually, quick, up and the the left tends to indicate that the visitor is about to leave the site. Here’s an example of what a high converting pop-up might look like, as shown by OptinMonster’s higher-end (and crazy expensive) competitor, Bounce Exchange.

Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
As part of a marketing degree, you will learn to analyze your customer base, write compelling copy, choose attention grabbing images, and maximize value for your customers. Every company has money and time invested in marketing and it is a field that has been studied intensely. Tapping into this knowledge base is the best way to take the successes of the past and apply them to the technologies of the future.
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
While we would prefer good news all the time, it’s important to know that not every email will be a smash success. And that’s okay. And totally normal! Because of that reality, take the same amount of time to look at emails that didn’t perform as well as you hoped. Make sure you have clear calls to action, your links are all working correctly, and the content is interesting.
Did you ever even think of cold calling as a way to grow your email list? I bet you didn’t. By as Trent Dyrsmid revealed to Andrew during his Mixergy interview, offering a free report over the phone instead of just on a webpage is extremely effective. In fact, he built his business on it. Here’s an excerpt of the transcript, read it from start to finish to get the full benefit:
If you’re new to email marketing and need an easy-to-use, intuitive platform that is still reasonably comprehensive, Constant Contact might be your best bet. Within minutes of signing up, you’ll be ready to compose your first email using one of the many beautifully pre-designed templates. And once you press send, you’ll be shown exactly how to track open and click-through rates, so you can get the performance information you need—no in-depth analytics knowledge required.
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