As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.
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Build your audience and manage your contact groups. Install our opt-in widget on your website to capture email addresses and automatically sync to contact lists in your account. Upload your own contact lists as either a CSV, TXT or XLS files. Our system will seamlessly integrate into your CRM acting as your second pair of eyes, filtering out unsubscribes and possible errors.
One of the downsides of email marketing is that you are only able to reach the contacts that you already have. However, you can use social media to help you grow your email marketing list so that you have an even larger audience for your holiday sales. One way to do this is to promote your opt-in offers across your social media profiles. Consider offering some sort of incentive for joining your email list, such as a special coupon code.