MicroStation’s advanced parametric 3D modeling capabilities enable infrastructure professionals of any discipline to collaborate on and deliver projects of any scale and complexity. Your team can aggregate their work on MicroStation, including designs and models created with Bentley’s discipline specific modeling applications. As a result, you can create comprehensive, multi-discipline BIM models, documentation, and other deliverables. MicroStation and all Bentley BIM applications are built on the same comprehensive modeling platform. You therefore can easily progress your MicroStation work into discipline specific workflows with Bentley’s design and analytical modeling applications. With this flexibility, each member of your project team has exactly the right application for the work they need to do.
Did you ever even think of cold calling as a way to grow your email list? I bet you didn’t. By as Trent Dyrsmid revealed to Andrew during his Mixergy interview, offering a free report over the phone instead of just on a webpage is extremely effective. In fact, he built his business on it. Here’s an excerpt of the transcript, read it from start to finish to get the full benefit:
“This is a great question. Email is a focus for us internally this year and we have had success in a number of ways. In fact the answer appears to be utilising a number of different channels but the majority of our success comes from the promotion of our content resources. We have carried out a lot of testing to figure out the best way of lowering the cost of conversion as much as possible. That process has seen us focus down more and more on theses three areas:
Even if at first you do not succeed, the relaxing acoustic soundtrack and bright art style in this bridge building game will make you feel somewhat better about the watery graves you have just made for your poor passengers – as we found in our Poly Bridge review. With 24 challenges in the base version and hundreds more on Steam Workshop, Poly Bridge will keep you entertained for hours.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate.
Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.:22 Affiliate marketers generate traffic to offers from affiliate networks, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.
Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.
Do you know the very moment that a new prospective customer’s interest in your brand will be at its highest peak? That would be the second they share their email address or other contact information with you. At that moment, your new fan is enthusiastic and ready to learn more—so you better be ready to serve them with some amazing content as soon as they subscribe!
Dave McClure’s Startup Viagra template, as well as Guy Kawasaki’s '10 Slides you need to pitch an investor' have become worldwide standards for the best practices startups need to follow to create and present a deck. Investors are used to evaluating startups using this format of slides, and some tools have done the task of implementing their practices into their software.
"News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media platforms that offer a steady stream of information updates ("news feed") in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product.
Mixergy.com helped to popularize this strategy. The idea is that in order to gain entry to a website’s content, you have to enter your email address on the homepage. One you do so, a cookie is set on your browser so the next time you come back to the site you don’t have to fill in your email again to get access. There have been a number of off-shoots of this strategy. For example, Noah Kagen used a similar strategy to help grow Appsumo’s email list to over 700,000 subscribers in record time by having this simple newsletter call-to-action sitting above the page content… But wait, there’s more to AppSumo’s “improved gateway” email capture strategy. It’s so simple, most people would miss it if they weren’t looking closely… Here it is: Any content page you visit (outside of their Browse page) will show you this header design by default… And you’ll continuously be shown this call-to-action… until you optin. So even if I’m searching for something on Google and I come across a subpage one one of AppSumo’s older offers, I’m going to see this optin header. I like how this is implemented because it’s less “annoying” that the other types of gateway email optins because I can easily bypass it… but at the same time I’ll keep being exposed to it until I sign-up. I guarantee you, this was one big factor in why AppSumo was able to grow their email list so quickly. But I’ll ask Noah just to confirm and update this section later on…
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Speaking of Neil Patel, Hello Bar is a very simple (free) tool that helps you collect emails by presenting an attention grabbing call-to-action bar at the top of your webpages. When creating your Hello Bar you have the option to set a goal. Your goal will be to either get emails or drive clicks. Since I use a Hello Bar on this site, and because their options are a bit limited as far as downloading emails that are collected, I set my goal to get clicks. The call-to-action button then leads visitors to a landing page with an offer for our free course. Success in using the Hello Bar really depends on your ability to write a compelling 1 sentence line of copy. So test frequently with multiple Hello Bar variations.
This is a very common practice, especially on the homepages of startups and companies that have a relatively young brand. The idea is that by leveraging the credibility and trust already built up by other brand names (i.e. press outlets) or authority figures you can build trust and authority faster to get a visitor to convert into a subscriber. In other words, this can mean
Some sources state that 25% of the websites using content systems are using WordPress. Although started purely for blogging, now you can create amazing websites for any vertical using pre-made themes and templates. The advantages of WP is a huge community (that works to improve the product), and large marketplaces to cater for plugins, designs, technical help and much more. The learning curve is not too steep, but possibilities are endless.
Create quickly — Before BIM software, the building design process involved a lot of manual drawings. These solutions enable designers to draft up a BIM model far quicker than by hand. Digital models also include more information than what is in a drawing set. Ultimately, by facilitating a quicker design process, BIM software saves firms money and labor.
So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is and, hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.
That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch.
I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.
The low cost and relative ease of carrying out an email marketing campaign means that it is a tool that is accessible to almost any business. A small mechanic's shop can put together an email list and then send out coupons for oil changes or brake jobs. The scope and sophistication of these campaigns may not be as great as larger businesses, but that doesn't mean they won't be effective.
This website is an independent comparison site that aims to help consumers find the most suitable product for their needs. We are able to maintain a free, high-quality service by charging an advertising fee to featured brands whenever a user completes a purchase. These advertising fees might impact the placement of the brands on this page and combined with the conversion rates might impact the scoring as well which are further based on a combination of review findings, user experience and product popularity. For more information please review our how we rate page. We make best effort to present up-to-date information; however, we do not compare or include all service providers in the market.
Internet audience is fast moving, and they tend to go from one to another in a fraction of a second. So every aspect of your user interface counts when you are trying to get their attention. Having a beautifully designed web page will not always lead to the fact that you’ll be having lots of visitors to your website who would come back again and again.
One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. If a customer has shopped for a brand of shoes in the past, companies can email them coupons for that same brand knowing that they have already expressed an interest.
This one is a little more advanced… unless you use Aweber. If you use Aweber for your email marketing and autoresponders, you might be surprised to hear that they actually have a nifty little feature that allows people to opt-in to your newsletter by clicking to connect their Facebook account. Then, Aweber automatically grabs their email address and name and puts it into your list. Neil Patel tested this a while ago on his blog, QuickSprout.com, and saw a higher conversion rate than on his regular email opt-in form. The primary reason for this is, like the Lead Pages strategy above, Facebook already knows your email so if you’re logged in the form is prefilled with your email address. Thus, it’s just 1 click to opt-in. If you don’t use Aweber but have some extra cash laying around to invest in your blog, consider posting this feature or plugin project as a job on Elance or Freelancer.com. The results could pay for themselves.
Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)
Advertisers may also deliver ads based on a user's suspected geography through geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers. Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.
Elastic Email – Elastic Email provides a comprehensive set of tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/X split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding. elasticemail.com
I love this wordpress plugin. It allows you to create professional looking sign-up forms with a few clicks. Not only that, you’ll also be able to install the signup forms anywhere on your blog without any hassle. It comes with easy to edit templates so you don’t need to worry about the designs. What I also love about OptinSkin is it complete with an analytics which you will be able to split test and optimize on the best sign up form.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
It’s important to note how a number of growing trends revolve around content of value – not promotional content. Things like personalization and subscriber lifetime value, bite-sized content that’s easy to digest, stronger narratives and storytelling, richer experiences… that’s all key to crafting highly engaging emails that will grow your open and engagement rates.
1: Email marketing features – You can assume that all of the tools in this article offer all of the features you’d expect (pre-built email templates, multiple contact lists, a visual email campaign builder). But some go above and beyond with email A/B testing, automatic send-time optimisation (to maximise your open rates) and little extras like support for inserting emojis into subject lines.
Great comparison! But did you compare these website builders from the search engine friendless point of view? Which builder creates the better SE-optimized pages? I tried to make some pages on Wix but it generates a really mess JS code, w/o normal HTML and very strange page urls like domain.com/#!toasp/c1f7gfk. What do you thinks about it? Also is the mobile-first approach so important for good SE ranking as mentioned all over the web?
What we liked: Ecommerce is definitely Omnisend’s strong suit. The range and depth of integrations available with online stores is impressive. There’s even integration with Google ads for retargeting campaigns, and options to segment lists based on purchase data. The tool also includes some very nice landing page templates. Plus, there’s a free plan that lets you send up to 15,000 emails per month (max. 2,000 per day).
2) I would set up ManyContacts on my site to push signups from any page on my site. Jason Acidre already put together a pretty thorough post on this tool on his blog, but essentially it’s a bar that will stand stationary at the top of your site as the user scrolls. It’s a pretty obvious call to action, and has lead to a vast increase in email sign ups for thousands of sites. The beauty is, this tool has a nice admin panel whereby you can view analytics of the amount of new contacts you get, and the integration with MailChimp automatically imports any new contacts into your designated list.
The concept of native advertising has become increasingly hot recently. If you’re not familiar with the term “native advertising” it means content that is put in with the regular “stream” of organic content on social networks (or other non-digital mediums) and labeled as “sponsored.” For example, here’s a native ad from my newsfeed on Facebook. We’ve all seen ads like this by now. But one smart way to drive more clicks and build your email list is to send the traffic from ads like this to specific content posts on your website that have already been identified as “high performers” in terms of visitor to email conversions, social shares, and/or commenting. In addition, Twitter recently came out with its “Lead Generation cards” feature (which is free). It allows you to easily collect email optins by offering some sort of content incentive. Here’s one I found from Ryan Deiss, co-founder of DigitalMarketer.com. Note: If you want to find out more about how to use Twitter lead generation cards, I cover it (along with how to steal your competitors followers) in this free video here. As it turns out, I found Ryan’s ad before he was using Twitter lead gen. cards. I actually converted to an email list subscriber simply as a result of reading an insightful article post on his blog. Ironically, the article I was reading was all about how he and his business had achieved 259% ROI with native ads and non-squeeze page content (blog posts). I get the sense that in order to convert with paid traffic being sent to blog post content, you really have to figure out what’s most likely to convert in advance and make sure those pages are optimized for capturing email optins. Otherwise you’ll be going through a process of trial and error which will require more investment to get right. And if if you want a good laugh, check out “Last Week Tonight’s” bit with John Oliver on certain controversial forms of native ads (NSFW), see below.
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
Bronto – Bronto provides a cloud-based commerce marketing automation platform to midmarket and enterprise organizations. An advanced marketing automation engine with solutions for browse recovery, recommendations, shopping cart abandonment and powerful e-commerce integrations, Bronto helps commerce marketers grow revenue through targeted email, mobile and social marketing. bronto.com
On the subject of loyalty rewards, 64% of U.S. Internet users have printed a coupon from an email! Email coupons can be used to drive both in-store and online sales, making them incredibly valuable tools that can easily be incorporated into your email marketing strategy. The promise of email coupons is also an excellent way to get people to subscribe to your email list!
VerticalResponse – VerticalResponse, a business unit of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media and mobile devices. The software's features include professionally designed and responsive email templates, autoresponders, contact management tools, an HTML editor, and a variety of tracking reports. verticalresponse.com
Thanks Kelly, Mailchimp have definitely come a long way with their UI over the years, it’s just their service that hasn’t caught up ;) I haven’t had the chance to play around with Pure360 as much as I’d like, but I’ve heard the same things echoed by several friends who use their service. Looking at their client list, I think they’re more aimed at large companies though.
Offering a free tools report is a quite common opt-in bribe. I’ve experimented with it a bit and had success to a limited degree, but there are 2 prominent cases where offering a tools report worked extremely well. Lead Pages Clay Collins and the guys over at Lead Pages recently published a blog post where they showed the highest optin landing page they tested to grow their own email list, and it was a a free tools report. The full video explanation is below, but the jist of it is this. Creating an “optin bride” like this can take as little as 30 minutes, it doesn’t have to be complicated, it just has to be something people WANT. And the reason why it works so well is because people understand the offer (“tools” is a much clearer word than “resources”) plus, it’s a low commitment offer (perhaps why in some contexts, this kind of offer would beat a free course offer).
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
If you’re frequently practicing the content upgrade strategy as part of your blogging efforts, you’ll quickly amass a base of “premium” upgrades. One relatively advanced method for packaging this base of content upgrades is to create a “content vault.” This is where you require visitors on your website to register and in exchange they get full access to all your content upgrades instantly (plus some other goodies, ideally). Ryan Deiss practices this technique on Digital Marketer.com (see below). sites like Video Fruit and others have launched similar membership only areas of their websites. This strategy is but one more incentive to encourage visitors to optin on your website using their email. There are basic tools and plugins that allow you to setup this membership functionality on your WordPress site, but most of the best ones have a paid option.
This is a topic I plan to write more on in the future, but I’ll briefly summarize it here. When a little old website called Mint.com launched back around 2008, a quick glance at their footer links and you would notice something interesting. Each link had “rich anchor text” (meaning the words used for the link were purposefully chosen) and the pages they linked to were landing pages. Taking note of this strategy, when I launched my previous business, BlueSkyLocal.com, in 2009 I made sure we followed the same strategy (see below). The website was young and had few inbound links at the time. However, I knew that but crafting valuable (simple) landing pages with information that users on the web were searching for, we could naturally start to capture some organic traffic. And we did. The site still gets traffic today even though I haven’t touched it in years. Here’s what one of those landing pages looked like: The idea was that by branching off key pieces of content from our homepage (kind of like a sunflower plant branches petals our from its core), we driving more free trial sign-ups. And we did (until we made the Jenius move of removing our free trial option of course — but that’s a story for another day 😉 ) This strategy can work just as well for you when it comes to building your email list:
If you’re a part of Internet Marketing, and you’re not ready with an opt-in email list as yet, then you should work on email list building. Without an email list of subscribers, growing your business success would get slow. Therefore, in this blog, we will talk about the importance of having an email list for your business and mainly the tools that are present, with which you can start your email list building.
The Feature Box is exactly what you see in the screenshot above. It was popularized (invented?) by Derek Halpern of Social Triggers fame. In one case example that Derek wrote about on the DIY Themes blog, implementing the feature box on his website resulted in a 51% increase in email signups. If you want to see another example of this, just look at the feature box at the top of the AutoGrow blog roll page.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
There are tons of software and automation tools out there that make email marketing a breeze. For example, MailChimp and Constant Contact can be used to send out emails and monitor how your subscribers interact with your emails. You can also use email marketing software to track analytics like click-through rates, open rates, bounce rates, and conversions.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
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