Transactional Emails – These are emails that are sent out after certain actions trigger them. When a customer buys a product or makes a reservation, emails are sent out confirming that transaction. They legitimize online commerce by giving customers a way to prove they have bought something. Transactional emails often also contain new sales messages. Studies have shown that transactional emails are opened 51.3% of the time, while newsletters are only opened 36.6% of the time. Knowing that they have a captive audience, marketers will often try to insert new sales pitches into emails that are not explicitly for selling. For example, airline reservation emails often ask if you would like to upgrade your seat for a fee.
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”
When you use a software or vendor to send out the emails spend some time and customize the messages that go out with each email. Try to make the registration process easy and inform the users what is happening at each stage. For example once they enter their name and email the first time, let them know that they need to confirm their email address in order to finalize the registration.

This is a more advanced tactic for those of you using video to market your business. According to JLBmedia, 78% of internet users watch video once per week and 55% watch it at least once per day. Since video is so widely consumed, it makes sense that if you’re going to include it as part of your website’s sales funnel or on a blog post it you should get position it to generate more email subscribers for you. Here’s how it works:
As you’re drafting your messages, pay as much attention to the spam score reported by your account provider as you do the content of your emails.  Nearly all commercial email list providers offer this service, which grades your messages based on the presence of excessive links, sales oriented phrases (like “Buy now!” or “Free”) and other elements that are commonly used by email marketing spammers.
Retention Science – Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer. retentionscience.com
SendX prides themselves on being a simple email marketing solution aimed at non-marketers. One of their most unique features is “Opti-Send technology” which automatically resends campaigns to contacts who didn’t open the first email, boosting open rates. This has been considered a best practice in the email marketing space for many years, yet is surprisingly manual to set up in most email marketing tools.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]


Did you ever even think of cold calling as a way to grow your email list? I bet you didn’t. By as Trent Dyrsmid revealed to Andrew during his Mixergy interview, offering a free report over the phone instead of just on a webpage is extremely effective. In fact, he built his business on it. Here’s an excerpt of the transcript, read it from start to finish to get the full benefit:
One of the most popular types of marketing emails for small businesses are email newsletters. This is a great way to keep in regular contact with your email subscribers. Newsletters help you stay visible in your target market while engaging with leads and customers on a consistent basis. This frequent communication will play a vital role in helping your small business increase brand recognition and build stronger customer relationships.
MailUp – MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plug-ins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts. mailup.com
I don’t have any quantitative data to back this up but many list building experts believe that on average each subscriber on your list is worth $1 per month in income potential. This may or may not be true, and I’m sure the value swings wildly from niche to niche, but there’s no denying the fact that a subscriber who likes and trusts you is more likely to buy from you. That’s just common sense.

Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Productivity Segmentation Social Media Strategy Subject Line Testing Transactional Email
“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”
What we liked: We think Benchmark have done a great job of design, in both their minimalist interface and their modern, mobile-responsive email templates. We also like that automations are presented in a workflow editor, and that they offer automation templates to help you start setting up your workflows quickly and easily. Plus, there’s a free plan that gives you access to most features, and lets you send 14,000 emails per month (for up to 2,000 subscribers).
In the end, you are likely to find one or two that can provide the services you need. At that point, you can compare pricing models and see which one works for you over the long-term. And, if it ever stops being the right solution for you, don’t be afraid to look into transitioning to a different format because, even though you signed up for a specific website builder today, that doesn’t mean you have to use it forever.

Experts like Joe Pulizzi, founder of Content Marketing Institute, believes that an email list is critical as one cannot build his/her own content on a rented land. He continues saying that the first step is to collect email addresses whereby a person can understand who are his/her readers and hopefully they will be his/her, customer, soon. If a person’s goal is to drive sales or keep customers happy in some way, then he/she would first have to get them as part of his/her audience.
Visualize — Since BIM tools give users the ability to design their structure in 3D, a BIM platform will likely have the ability to visualize outside elements such as how sunlight will hit a building or how energy efficient the building is, as well as detect any potential clashes in the system or structure. This knowledge ensures the structure you are creating runs at peak performance.
There are a couple things we love about this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. Think about it: How many times have you been in a situation where you went out to dinner with friends and then fussed over the bill when it came time to pay? By tapping into this common pain point, PayPal is able to pique the interest of its audience. 
There are countless ways to build your email list, but a good place to start is to embed an email registration form on your website. This way you can leverage your existing website visitors and offer them special information or discounts in exchange for their email address. You can also use your social media accounts to gather emails, as mentioned previously.

Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
Constant Contact is one of the best e-mail marketing service which I always use to manage my email lists, contacts, email templates, and so on. I am an online entrepreneur and I often use e-mail marketing for my job. This tool helps me to execute easy tracking and reporting about my post and activity on different social media for more response. Your summed up scheduling resources are very effective and I believe I can get more benefit to my site by applying these tools for my work. I have already started using MailChimp and I enjoy it’s forever free plan which allows me to send mail and get engaged with 2000 subscriber.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
For example, let’s say you have an ecommerce store and you’re running a sale. When you post about the sale on social media, not all your followers will see it. Only about 1% of your followers will typically see a Facebook post unless you’ve boosted it using ad dollars. If you send an email about your sale, it is guaranteed to be put in front of every single member of your email list.

Salesforce – Salesforce offers email marketing services with drag-and-drop content tools, real-time tracking, geographical reporting, A/B testing, automation, and the ability to easily scale campaigns up or down. Salesforce also offers Pardot, a B2B email marketing solution. salesforce.com/products/marketing-cloud/channels/email-marketing-solutions
Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales. These services let businesses send out email campaigns, test the messages before they are sent to the masses, combine the emails with social media efforts, and track the performance of these campaigns. Choosing the right solution goes beyond simply picking an affordable platform or software. The features in an email marketing application can create opportunities to find new leads and convert them into customers. There are a lot of options when choosing one of these platforms so it helps to assess their functions to find the best fit for your needs.
3) Expanded Guest Post (EGP). This is more a technique than a tool and one I plan to try soon. Bryan Harris from Video Fruit (Twitter hat tip to Brian Dean) shows how you can write an example and storytelling based guest post with a content upgrade hook. Bryan says he routinely gets 500 new subscribers in a week from EGPs and when done the right way it makes guest posting 100x more effective.
Note: This is the exact set up recording gear I used for my multiple 6-figure summit, List Building School and what most of my successful VSM students tend to use as well. I’ve since updated my own setup to up the quality 100 times at least, and as that’s more advanced and cost a few $1,000 I won’t go into it here (I do cover the exact tools and setup I use now in my premium flagship program Virtual Summit Mastery though).
Benchmark offers both free and paid plans. Its plans and packages can fit into the budget of almost any small business. All plans, including the free plan, come with its drag-and-drop editor, responsive templates, signup forms, basic drip campaigns, email delivery management, Google Analytics tracking, list management, contact segmentation, and list hygiene.

Deciding which customers receive which emails is a way to give marketing messages relevance. Larger companies will use email to push multiple different products, updates and offers. Matching the message to the customer leads to higher sales and greater levels of customer satisfaction. Email marketing software makes it easy for companies to segment their email delivery based on criteria that they establish.

In contrast, the European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.[60]:58

In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.
Overall, MailChimp remains a solid choice of email marketing platform for small business owners with a small and slow-growing list, or who are just getting started with email marketing and want to test the benefits before opting for a paid solution. But if you’re serious about growing your email list and aim to push quickly past that 2,000 subscriber mark, you’re better off starting from the outset on a paid platform with more comprehensive capabilities.
Talk Fusion – Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service also includes comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email. talkfusion.com

Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
It’s probably the world’s best-known (and loved) newsletter tool, and for a small business, MailChimp is definitely worthy of consideration. It comes with some with useful features, including automations, landing pages, A/B testing, and advanced reporting. You can also choose between a monthly plan, pay-as-you-go credits, or even a free plan (with 12,000 emails per month for up to 2,000 subscribers).
The best email software providers offer user-friendly interfaces, making it easy for anyone to set a campaign and build appealing newsletters. Worried about HTML and graphic design skills? If you want to build your newsletter in HTML, you can certainly do that. However, it is best to choose a platform offering a wide range of templates and stock images you could potentially use, such as Active Campaign. Some of the best email software also offer tools that test your messages for spam. They will warn you if your text contains words that might trigger red flags from email providers. After all, you don’t want to see all your beautifully designed messages end up in your subscribers’ junk folders without an even remote chance of getting opened. The best email provider services will even block your address if they detect any spam suspicion.

At least twice in the article (once in the beginning and once at the end) you should include a call to action to download some sort of bonus / upgrade that goes with the guest post. For example, it can be a checklist, a free report, a template — it can even be a spiced up PDF version of the article. Note: if you have a LeadPages account, this is the perfect opportunity to include links to your offer using Lead Boxes.
What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
This one is simple and marginally effective, but every little bit counts. In the by-line right below your blog posts, insert a link that visitors can click to sign-up for your newsletter. Here’s what I mean. That’s pretty much all there is to it, but a quick note… I’ve tested this with and without Lead Pages’ Lead Box feature. I found that the plain link that send visitors to a newsletter sign-up page converted at a much lower rate (might have been 0 actually) than when I used a Lead Box link instead.
This website is an independent comparison site that aims to help consumers find the most suitable product for their needs. We are able to maintain a free, high-quality service by charging an advertising fee to featured brands whenever a user completes a purchase. These advertising fees might impact the placement of the brands on this page and combined with the conversion rates might impact the scoring as well which are further based on a combination of review findings, user experience and product popularity. For more information please review our how we rate page. We make best effort to present up-to-date information; however, we do not compare or include all service providers in the market.

As the population of your burgeoning town grows it is easy to ignore the main quest and treat Fallout 4 as a de facto house building game. Inviting wandering entrepreneurs to set up shop and trade in your settlement is one of many perks you have access to as you attract more bodies; you can even set up supply lines between multiple settlements and establish yourself as a post-apocalypse property magnate. If that all sounds a bit overwhelming, have a read of our detailed Fallout 4 guides. But if you’re already a Fallout 4 building expert, check out our Fallout 76 tips to give you a head start on rebuilding the wastes of West Virginia.
Some sources state that 25% of the websites using content systems are using WordPress. Although started purely for blogging, now you can create amazing websites for any vertical using pre-made themes and templates. The advantages of WP is a huge community (that works to improve the product), and large marketplaces to cater for plugins, designs, technical help and much more.  The learning curve is not too steep, but possibilities are endless.
If you rely on Facebook or Twitter, you are at the mercy of them allowing you to talk to your customers. When you email it gets in your customers inboxes. Then it’s up to you to make sure you are sending things your customers want to receive. Email is the most scalable way to make sales with new customers and build deeper relationship with deeper customers. AppSumo.com is a 7 figure business and 90%+ of our revenue comes from emails.

Interspire – Interspire offers a variety of web-based software solutions, including email marketing. The all-in-one email marketing software has everything you need to create, send and track your campaigns, including autoresponders, split testing, automated list management, dozens of built-in templates, Google Analytics integration and built-in CRM functionality. interspire.com/emailmarketer


CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness.[63] CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.[24]:18[62]:1

As opposed to static messaging, chat advertising refers to real time messages dropped to users on certain sites. This is done by the usage of live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality this is a subset of the email advertising but different because of its time window.
Now that we’ve covered our laundry list of various platforms—do you know what features you should be looking for in an email marketing platform? If you don’t actually understand what email marketing can do, you might find yourself choosing your software based solely on branding, price, or pretty templates. And that’s no way to make a major business decision!

Email deliverability is an important part of your small business email marketing efforts. If users are not opening your emails, moving them directly to their trash or junk folders, or reporting your marketing emails as spam, this can take a toll on your deliverability rates. Your email deliverability impacts your ability to show up in user’s inboxes, so you want to marked as spam or penalized.
Do you know the very moment that a new prospective customer’s interest in your brand will be at its highest peak? That would be the second they share their email address or other contact information with you. At that moment, your new fan is enthusiastic and ready to learn more—so you better be ready to serve them with some amazing content as soon as they subscribe!
With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.
Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.[18] For example, some ads let users input queries[69] or let users follow the advertiser on social media.[70] Online ads can even incorporate games.[71]
Optimizely and Visual Website Optimizer. I’m grouping these two together because they are very similar. Both tools are specifically built ONLY for split testing different design changes on your site. I’ve used both (briefly) in the past without any complaints. VWO seemed easier to get started with in my opinion, and both integrate with WordPress and other services.
The first is a welcome email with 3 key tasks you can accomplish in the software. Three days later, there’s another email asking what you need to get done and encouraging you to start using the product. Two days later, there’s an email talking about the Asana dashboard. The series ends with an email two days later, which highlights the calendar view.

Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
Hi *|first_name|*, I’m emailing you to see if you’re the right person to contact at *|biz_name|* who’s in charge of marketing? My name is [your name], I’m the [title] of [business], a web marketing agency headquartered in [location]. [insert credibility / authority building sentence with a focus on how you can help this business specifically] Assuming you’re the right person to speak with, and you know you are [result they want], I wanted to check if you’d be interested in this [free offer] I created. I believe this can help you [get desired result]. Let me know if it’s is of interest to you. [your name]
3) I would then set up List Builder from SumoMe on blog pages. Noah Kagan and his group at AppSumo have put together this awesome little pop-up tool that will show over the center of your screen asking you to sign-up, or you can easily click outside of the box to cancel it out. The thing is, initially all of my clients would say “I don’t want a spammy pop-up on my site, people will hate us!” But truly this has had tiny effects on bounce rates (meaning people aren’t really leaving because of this, they’re simply clicking the box away) yet they’ve had a massive effect on subscriber sign ups. List Builder also integrates with MailChimp, so all of these 3 tools work seamlessly together.
Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.

Now that we’ve covered our laundry list of various platforms—do you know what features you should be looking for in an email marketing platform? If you don’t actually understand what email marketing can do, you might find yourself choosing your software based solely on branding, price, or pretty templates. And that’s no way to make a major business decision!

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