This one is simple and marginally effective, but every little bit counts. In the by-line right below your blog posts, insert a link that visitors can click to sign-up for your newsletter. Here’s what I mean. That’s pretty much all there is to it, but a quick note… I’ve tested this with and without Lead Pages’ Lead Box feature. I found that the plain link that send visitors to a newsletter sign-up page converted at a much lower rate (might have been 0 actually) than when I used a Lead Box link instead.


Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.

But since you can’t just judge a message’s quality by your own perceptions (as the members of your list will have diverse interests and viewpoints), you can also take a look at the analytics information provided by your email marketing account provider to see which messages have been opened and which emails have been accessed most frequently.  This should give you some insight into the message topics your audience finds most compelling.

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Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
The best email copywriting starts with the subject line, which has to make new subscribers want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which helps improve your email open rate by leading recipients from the email to your landing pages or blog post.

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ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are. With tags, I can say “this person’s in this product lane, that person’s in that product lane, that person’s in that product lane,” and I can segment my audience into different types of people so we’re giving them the right things and they’re really happy in the end.
Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.
Click-through rate: The best marketing emails cause audiences to take action—either through a response to the email, or by clicking through to the sales page or piece of content you’ve shared. Look for an email marketing platform that tracks not only the total number of clicks but also how many users clicked through (accounting for those who may have clicked multiple links in the same email).

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More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking.[18] Advertisers are also embracing social media[22][23] and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.[24]:13
Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. This seems to me the right definition of Email Marketing. Thanks a lot for sharing this great article. I got some so important information from your article. I do hope it will help me a lot. For good ROI, Email marketing is so powerful digital marketing strategy. For this reason, I love email marketing very much. I think Investing in email marketing is sure worth it — as long as every digital marketer should do it right.
Ideally, email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.

Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.


Trent: … So basically when I started in that business, they don’t give you a whole lot of training really and I was really young. I was 21 years old at the time. And so I had two baby food jars and I’d put 120 paper clips in one of the jars and then I would sit the other one beside it and every time I dialed the phone, I could move a paper clip from one jar to the other. And so my entire first like year in [??], I never read the newspaper, I never read research reports, I neverdid anything except show up and by 8:00. Because I was calling on small business owners so I knew they were at their desks at 8:00. I would start dialing at 8:00 and I would not do anything until all those paper clips were moved . . . [SS] . . .
It’s easy to get creative and make a perfect email with SendPulse‘s drag-and-drop editor along with 130+ pre-designed thematic templates. Segmentation allows you to send personalized emails based on gender, location, behavior within your previous email campaigns. You can also perform A/B testing to help you choose the best performing version of an email campaign.
This consistent outreach translates into people more easily thinking of your business when they need your services. The key word here being, “consistent,” not, “irregular.” If you email your network once or twice a year and it’s only ever to promote your business, you’ll likely see very low engagement. There’s not much in it for them, only for you.
Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com
I love this wordpress plugin. It allows you to create professional looking sign-up forms with a few clicks. Not only that, you’ll also be able to install the signup forms anywhere on your blog without any hassle. It comes with easy to edit templates so you don’t need to worry about the designs. What I also love about OptinSkin is it complete with an analytics which you will be able to split test and optimize on the best sign up form.
Salesforce – Salesforce offers email marketing services with drag-and-drop content tools, real-time tracking, geographical reporting, A/B testing, automation, and the ability to easily scale campaigns up or down. Salesforce also offers Pardot, a B2B email marketing solution. salesforce.com/products/marketing-cloud/channels/email-marketing-solutions
Maropost – Maropost is a provider of on-demand digital marketing solutions. Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior, and create collaborations within a single dashboard. maropost.com

The Law of Scale is what all good marketers recognize, intuitively or explicitly. It states that in order to get to scale, you must leverage that which has scale. In other words, if your business’s email list is on level 1 (small), and you want to get up to level 2 (medium), use the tactic that will get you (or that have already gotten others) up there: the elevator, the stairs, a ladder, etc. Except in this case the stairs and the ladder are other websites. One of the most effective ways to do this is with guest blog posts. Brian Harris (VideoFruit.com) and others have used this technique to attract hundreds of new email subscribers to their lists. The basic formula works like this:
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