Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
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As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting.[26] Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear.[19]:118 Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.[27]
Once you’ve decided on the perfect subject line, you’ll need to consider what type of content you will include in the email message. You want to provide content that will be relevant and useful to your subscribers. Whether you are offering a new promotion or trying to drive e-book downloads, use the email content to effectively communicate what your brand has to offer.
SendGrid – SendGrid offers both email marketing and transactional messaging services. SendGrid's cloud-based email delivery infrastructure allows you to send email without having to maintain your own in-house email infrastructure. The software's transactional service features a simple SMTP setup, customized white labeling and advanced analytics. sendgrid.com
Talk Fusion – Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service also includes comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email. talkfusion.com
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through. The reader is then presented with a prominent call to action button that makes it crystal clear what to do next.
The Content Upgrade is a tactic that’s been around for a while, probably popularized in more recent years due HubSpot (an inbound marketing company) practicing it on every one of their blog posts. The basic definition of a content upgrade is this: on every article you publish on your blog, you create a simple bonus or “extra” that a visitor can get access to by providing their email. The bonus offer is something related to what is discussed in the article. For example, last week I wrote about “Pumpkin Hacking” as it relates to SEO. In that article I posted links to download my “Pumpkin Hacking Checklist” which is a 4 page PDF download (and FYI, it’s less work than it sounds like — the 4 pages is mostly because I wrote in a large font). Of course, you don’t have to create a checklist as the upgrade:
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot :)
The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.
Personally I avoid pop-up boxes since they upset so many people and they’re also so 1990. I believe you never want to start your relationship with your subscribers by pissing them off. But if you disagree you’re welcome to test pop-ups on your site if you like to. Speaking of testing, I highly recommend you test several different opt-in forms on your site and keep track of which one converts at the highest rate. The AWeber dashboard will help you do just that, and there are tutorials on setting up split-testing opt-in forms there too.
That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.

A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window.[31] A pop-under ad opens a new browser window under a website visitor's initial browser window.[24]:22 Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice".[32]

ConvertKit – ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others. convertkit.com

Find a guest post opportunity by networking; I find it’s usually pretty effective to go check what other people have already shared using BuzzSumo then look up their email and send them an awesome sample of your writing that’s on a similar topic (but what you send them should be MUCH better than whatever they shared in the past) — By the way, if you want a little trick for how to look up anyone’s email address, click here.
Scammers can take advantage of consumers' difficulties verifying an online persona's identity,[98]:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner)[99] and confidence schemes like the Nigerian "419" scam.[100][101][102] The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.[103][104]

Did you see that? Did you see it move? Pretty cool, right? This small bit of animation helps to separate this email from Tory Burch from all of the immobile emails in their recipient's inboxes. They also leverage exclusivity by framing the promotion as a "private" sale. Often times, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. 
Internet audience is fast moving, and they tend to go from one to another in a fraction of a second. So every aspect of your user interface counts when you are trying to get their attention. Having a beautifully designed web page will not always lead to the fact that you’ll be having lots of visitors to your website who would come back again and again.
The ethical bribe is not only intended to build your email list but also your credibility too. It’s your opportunity to demonstrate your knowledge in your niche and connect with your audience on a personal level. For this site I use The Super Affiliate Handbook. On that note, if you’re not already on my list please click here and go get this valuable free report now.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.

A call to action (CTA) is a word or phrase that encourages readers and subscribers to do something specific. Examples of calls to action include “subscribe”, “shop now”, “get the free ebook”. You use CTAs on email signup forms, landing pages, in email newsletters, and more. When someone does what you want as a result of your call to action, that’s called a conversion. In email marketing, a conversion often means following a link in a email newsletter to visit another resource.


Now that we’ve covered our laundry list of various platforms—do you know what features you should be looking for in an email marketing platform? If you don’t actually understand what email marketing can do, you might find yourself choosing your software based solely on branding, price, or pretty templates. And that’s no way to make a major business decision!

The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted). 
However, with only a few simple templates and styles to choose from, the underwhelming visual impact of emails sent through ConvertKit make it a decidedly “function over form” option—that is, the back-end management and analytics that ConvertKit offers far outshines the experience of the end audience. So if sending beautiful or graphic-heavy emails is your highest priority, you should probably look elsewhere.
Retargeting is an amazing new type of advertising technology. I’m not sure HOW new it is (depending on when you’re reading this). But in either case, it’s not just cool, it can help you build your email list. Here’s how retargeting works to bring back visitors to your website who didn’t convert:       In THIS context though, where we’re looking to build your email list, you want to send him / her to a simple landing page which will help to educate him / her about all the super cool benefits they’ll receive when they optin. For example:   If you want to learn more about how retargeting works and how you can easily set it up to help you drive more leads and grow your email list, click the lazy cat below.
Many people mistakenly believe that the only method for getting a professional quality website is to hire a web developer. But, by selecting the right website builder, you can achieve similar results for a much lower cost. Additionally, you maintain full control over the look of your website as you don’t have to rely on paying your original developer or finding a new one, every time you want to make a change.
AR/VR and BIM — AR/VR has already begun to seep into the installation field, and for good reason. VR gives you the ability to study extensive 3D models in a whole new way. As AR merges the real world with a virtual environment, users can test to see how a piece fits into the whole of a building, and anticipate clashes early. These capabilities are already huge advantages to BIM users, as they allow users to see their designs from a fresh perspective. They will become more of an asset as AR/VR continues to develop rapidly.
Send your latest holiday promotions to your email list. Since consumers have come to expect marketing materials in their inboxes, they are more likely to respond to sales content in an email than on social media. You can use this to your advantage by letting everyone on your email list know what your latest holiday promotions will be. If you are offering a discount or coupon, you can put any codes or barcodes directly in the email. When it comes to special sales, deliver flyers to your email list that include the dates and details for each promotion.
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
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