This is a very common practice, especially on the homepages of startups and companies that have a relatively young brand. The idea is that by leveraging the credibility and trust already built up by other brand names (i.e. press outlets) or authority figures you can build trust and authority faster to get a visitor to convert into a subscriber. In other words, this can mean
Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22

The best way to grow your email list is by adding a “Pop-up.” I know, people are not fond of this but there are many case studies that prove that if a pop-up is used on the right places and at the right time you can accomplish huge success. This tool shows the popup that appears when your visitor is about to leave your page. For instance, when your visitor is about to click the back button, the popup appears and asks the visitor to enter his email address.


Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.

This email from Loft aims to demonstrate their understanding of your crazy, mixed-value inbox. In an effort to provide you with emails that you actually want to open, Loft asks that their recipients update their preferences to help them deliver a more personalized experience. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. 
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
Zapier is also a freeium service like Mailchimp and Wufoo, but it’s focus is on helping you automate tasks between different web apps and sites. The smartest way (little known way) you can use Zapier is to set it up to automatically post Tweets and Facebook posts at regular intervals with a link to a landing page. Followers and fans can click the link to sign-up for your newsletter or autoresponder course.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
If you like Minecraft, Fortnite is also one of the best building games you can play. In fact, Epic Games’ founder, Tim Sweeney described it as “Minecraft meets Left 4 Dead.” It is every bit as enticing as that sounds. And that is before we get onto this survival building game’s other form as one of the best battle royale games on PC which you can be triumphant in with our Fortnite tips.
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