SparkPost – SparkPost is a cloud-based email delivery service built on the Amazon Web Services platform. SparkPost's cloud API allows you to send transactional emails quickly. Developers at businesses of all sizes can send up to 100,000 emails a month for free and scale as the business grows and email programs become more sophisticated. sparkpost.com
We’ll warn you right now that as you’re evaluating different email platforms, you’ll likely be tempted to focus a lot of your attention on which platform has the prettiest email templates. This is understandable. But unless you have an e-commerce company and are selling a physical product online, the truth is that the visual aesthetics of your emails are not the most important factor.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
“I recently had some white space in a newsletter I couldn’t get rid of. So I called customer support and they explained the image needed to be resized and the issue was cleared up immediately. A great thing about Constant Contact is if you’re having a problem, you can just pick up the phone and someone will solve your problem in a matter of minutes.”
The publisher ad server then communicates with a supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Productivity Segmentation Social Media Strategy Subject Line Testing Transactional Email
Once you’ve decided on the perfect subject line, you’ll need to consider what type of content you will include in the email message. You want to provide content that will be relevant and useful to your subscribers. Whether you are offering a new promotion or trying to drive e-book downloads, use the email content to effectively communicate what your brand has to offer.

Retention Science – Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer. retentionscience.com
Architecture — BIM solutions allow architects to bring their most creative ideas to life. This software supports architects throughout their whole design process. BIM solutions provide tools that maintain model fidelity at every stage of the design process. This means that insight can be gained early on in this process to meet clients’ requirements to deliver the project they need.
The Law of Scale is what all good marketers recognize, intuitively or explicitly. It states that in order to get to scale, you must leverage that which has scale. In other words, if your business’s email list is on level 1 (small), and you want to get up to level 2 (medium), use the tactic that will get you (or that have already gotten others) up there: the elevator, the stairs, a ladder, etc. Except in this case the stairs and the ladder are other websites. One of the most effective ways to do this is with guest blog posts. Brian Harris (VideoFruit.com) and others have used this technique to attract hundreds of new email subscribers to their lists. The basic formula works like this:
But since you can’t just judge a message’s quality by your own perceptions (as the members of your list will have diverse interests and viewpoints), you can also take a look at the analytics information provided by your email marketing account provider to see which messages have been opened and which emails have been accessed most frequently.  This should give you some insight into the message topics your audience finds most compelling.

Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com

Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.
This is a topic I plan to write more on in the future, but I’ll briefly summarize it here. When a little old website called Mint.com launched back around 2008, a quick glance at their footer links and you would notice something interesting. Each link had “rich anchor text” (meaning the words used for the link were purposefully chosen) and the pages they linked to were landing pages. Taking note of this strategy, when I launched my previous business, BlueSkyLocal.com, in 2009 I made sure we followed the same strategy (see below). The website was young and had few inbound links at the time. However, I knew that but crafting valuable (simple) landing pages with information that users on the web were searching for, we could naturally start to capture some organic traffic. And we did. The site still gets traffic today even though I haven’t touched it in years. Here’s what one of those landing pages looked like: The idea was that by branching off key pieces of content from our homepage (kind of like a sunflower plant branches petals our from its core), we driving more free trial sign-ups. And we did (until we made the Jenius move of removing our free trial option of course — but that’s a story for another day 😉  ) This strategy can work just as well for you when it comes to building your email list:

As you’re drafting your messages, pay as much attention to the spam score reported by your account provider as you do the content of your emails.  Nearly all commercial email list providers offer this service, which grades your messages based on the presence of excessive links, sales oriented phrases (like “Buy now!” or “Free”) and other elements that are commonly used by email marketing spammers.

Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)

There a handful of tools that can help ease this task of obtaining new customers, but there is one tool in particular that is being the talk of the town for being a streamlined tool that helps advertisers find and connect off-Twitter with users that are interested in their messages, which can come in handy if making business if the goal: Lead Generation Cards.
Here’s a great example I can give you for step 1. I was curious to figure out which traffic source was sending us the highest converting traffic. And when I say “converting” I mean, obviously, converting from a visitor to an email subscriber. My theory was that the answer would be organic traffic from Google… But I was 100% wrong. No literally, I was 100% wrong because traffic coming into our site from LinkedIn converted 100% better (or twice as well) as Google. So in this example, to “scale that peak” of our highest converting traffic source, I need to figure out a way for use to grow our inbound traffic coming from LinkedIn. Here’s another example, not related to email but still relevant… I found our that our audience really likes articles that include multiple forms of media (video, images, and text). So I did more of those and as a result we grew our traffic as a result of more visitors sharing our articles. Simple, right? Of course, it goes without saying that I put significant effort into making sure the articles were good. So to review, find out which tactics or channels convert best and then double down on each one to grow your email list. If you’re curious to see the full interview where Noah mentions this concept, I’ve embedded the video below.
Now that we’ve covered our laundry list of various platforms—do you know what features you should be looking for in an email marketing platform? If you don’t actually understand what email marketing can do, you might find yourself choosing your software based solely on branding, price, or pretty templates. And that’s no way to make a major business decision!
Hi Edith, thank you for commenting and updating us with your story. Website creation might sound difficult to some people, but come to think of it, it is really easy as pie. I know kids and elderly alike that have learned to use a website building software so quickly that it is just amazing. Producing multiple sites is than easy, even taking it a step further and starting services to build stores and web sites for others! Thank you for sharing Edith, Good Luck with all!

This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.[46]


To do this, you need to have a web analytics tool (like Google Analytics) installed on your site. If you do, and you’ve enabled our Google Analytics integration, then you’ll be able to see details of any visits to your website from your email campaigns, including how long they spent on your site, what pages they visited, what campaigns they’re coming from and more.
Thanks a lot for a detailed article. Cannot agree more with the statement that email marketing services make managing email campaigns, lists, and audiences easy. That’s why, I want offer you great service – remail.io, which help companies and individuals get answers from those who they need and automate manual sending. Can’t imagine my live without this service now!
7: Security & compliance – If you have European citizens on your email list, you need to ensure that you’re email marketing tool is GDPR compliant. If you’re capturing particularly sensitive data (or are of a certain size), you may need to consider higher security standards. In this short section, we’ve briefly compared the security features & compliance standards (such as HIPAA, GDPR, ISO). If this is gobbledegook to you, don’t worry – skip straight over this section.
Speaking of Neil Patel, Hello Bar is a very simple (free) tool that helps you collect emails by presenting an attention grabbing call-to-action bar at the top of your webpages. When creating your Hello Bar you have the option to set a goal. Your goal will be to either get emails or drive clicks. Since I use a Hello Bar on this site, and because their options are a bit limited as far as downloading emails that are collected, I set my goal to get clicks. The call-to-action button then leads visitors to a landing page with an offer for our free course. Success in using the Hello Bar really depends on your ability to write a compelling 1 sentence line of copy. So test frequently with multiple Hello Bar variations.
On the downside, though, the templates, fonts, and design functions within GetResponse leave much to be desired, with many users complaining in particular about the hard-to-use image editor. If you choose this email marketing platform for your small business, plan to keep the design simple and stick to high-impact copy—or use a tool like Canva to create and size your images before importing to the app.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.

I haven’t heard of Feedblitz – just looking at their website now. Appears that they’re a Feedburner replacement specialising in RSS-to-email (sending your blog subscribers an email about latest posts). Their pricing looks a bit steep (considering Feedburner was free) – so I’d probably choose Mailchimp or Aweber over them? That way you can message up to a few thousand people free of charge.
Joe’s list had become so large, and has such a “network effect” built up around it, that he’s now able to able to get all of the sales he can possibly handle (and more), just by pushing “send” once per week. Maybe you’re thinking right now, “How can I build an email list quickly so I can get that point?” First, try to understand why an email list is the best marketing strategy and asset you can invest in creating right now:
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.
One way to improve email deliverability is to remove unengaged subscribers. If you notice that certain subscribers have not opened your emails or engaged with your company content or site in quite some time, you may want to reach out to see if they still want to be on your email list. If they don’t respond, consider removing them to improve deliverability.
VerticalResponse – VerticalResponse, a business unit of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media and mobile devices. The software's features include professionally designed and responsive email templates, autoresponders, contact management tools, an HTML editor, and a variety of tracking reports. verticalresponse.com

When you flip through the Ikea catalog, do you ever wish you could see how, say, a certain bookshelf and desk would look in your space? You can! Its free, easy-to-use home planner tools allow you to configure your floor plan, choose from the store’s gallery of furniture and decor, calculate the cost, and then print out and take the list to your local Ikea store.

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For example let’s assume that you are selling online courses and you run an email marketing campaign using the targeted list from your blog. In the email you send out make sure that the subscriber can read everything they need about the course within the email and they only need to go to the website to make a purchase or read more reviews or further details.
This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.[46]

Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co


Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers.[60]:60[95] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[96][97] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[95] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]


Email marketing may be a great way to reach your current and past customers and influence direct conversions, but social media can also be a valuable tactic for advertising your holiday promotions. Overall, social media channels have a much higher engagement rate than email marketing – consumers are more likely to share social media content from brands than they are email content.
Double opt-in is generally believed to cut spam complaint rates, though you may see a slight decrease in your opt-in rates compared to a single opt-in set-up.  Both arrangements have their place in the email marketing world – the important thing is that you’re requesting future recipients’ permission to receive messages from your business.  Sending messages without securing this permission is a quick way to get your account banned due to CAN-SPAM complaints.

3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Allplan Engineering Civil is a powerful BIM tool that is optimized to the work processes of construction engineers within infrastructure construction. Due to a direct connection to the cloud-based BIM platform Allplan Bimplus, Allplan Engineering Civil is a complete BIM solution (up to BIM level 3). The software helps you to reduce planning and construction times and comply with cost frameworks
Building and managing customer relationships is essential for generating new leads and conversions for your business, and email marketing is one of the best ways to achieve this. By sending emails to your existing customers and prospects regularly, you’re building trust and reminding them of your presence, thus warming them up to take the next action, e.g. make a purchase or recommend your products to their family and friends.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.

Another poor email marketing tactic you should never take advantage of is purchasing pre-made email lists. You should build up your email list with people who have a genuine interest in your company. Purchasing a pre-existing email list is a bad idea for many reasons, but mostly because it can provide you with unqualified people who will be less likely to have a genuine interest in your brand and more likely to unsubscribe from your emails or even report them as spam.
Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.

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Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the Children's Online Privacy Protection Act (COPPA),[109]:16–17 and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids.[112] Otherwise, the U.S. Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security.[113] The FTC has also been pushing for industry consensus about possible Do Not Track legislation.
Wow, right? As a result, if you’re going to focus on building your email list you should first consider improving how fast your site loads for different visitors. The AutoGrow team and I recently went through the process of optimizing the website to decrease load time. And although I can’t say for 100% sure that this was the cause, our net email optin rate has continued to rise: Here are my best tips if you plan on doing this on your website:
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.
SumoMe is a free embeddable plugin for your website or WordPress blog. One of it’s core features is the “list builder” feature. The list builder features works to help you collect more email addresses by fading in a nicely designed pop-up widget on the screen. You are given a lot of control over how the pop-up looks as well as the exact time when it will appear. You can set it to appear in X seconds or to automatically try to detect the best time to appear. Based on research the App Sumo (parent company behind SumoMe) team recently published here are two quick tips for maximizing your conversions when using their list builder tool:
[…] It certainly is nice to look at your analytics and see that many people have subscribed to your list. But that is not enough. Once you’ve grown your list, the next logical step is to turn those subscribers into customers. Marketers refer to this step as “keeping the leads warm”. Essentially, you’ll stay in touch with your list, usually via emails, using Mailchimp or a similar email marketing tool. […]
Last but absolutely not least – Aweber, GetResponse and Vertical Response all have solid Privacy and Anti-Spam Policies in place that are 100% trustworthy as of Dec 2016 at last check. All companies change their policies though so always check the final print (toward the bottom) and make sure you know exactly what you and your clients have “Opted In” for.
Whether you choose your own layout or use a predesigned template, the emails are broken up into various content blocks, such as image, text, boxed text, buttons, social shares and navigation bars, which you can tailor any way you like. You can adjust its size, add in text, and change the font size, alignment and color. You can also choose background colors for not only each box, but the entire message, and add or delete content blocks. The robust photo-editing tool allows you to alter photos by size, brightness, and contrast and to add effects and frames to them.
Offering a free tools report is a quite common opt-in bribe. I’ve experimented with it a bit and had success to a limited degree, but there are 2 prominent cases where offering a tools report worked extremely well. Lead Pages Clay Collins and the guys over at Lead Pages recently published a blog post where they showed the highest optin landing page they tested to grow their own email list, and it was a a free tools report. The full video explanation is below, but the jist of it is this. Creating an “optin bride” like this can take as little as 30 minutes, it doesn’t have to be complicated, it just has to be something people WANT. And the reason why it works so well is because people understand the offer (“tools” is a much clearer word than “resources”) plus, it’s a low commitment offer (perhaps why in some contexts, this kind of offer would beat a free course offer).

We suggest starting with two types of free offers. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. By having these two types of offers on your website, you can capture potential leads and convert customers that are in different stages of the buying process.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.
SendGrid – SendGrid offers both email marketing and transactional messaging services. SendGrid's cloud-based email delivery infrastructure allows you to send email without having to maintain your own in-house email infrastructure. The software's transactional service features a simple SMTP setup, customized white labeling and advanced analytics. sendgrid.com
Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. This seems to me the right definition of Email Marketing. Thanks a lot for sharing the good guidelines and tips for a successful Email Marketing. I got some so important tips from your post. I do hope it will help me a lot. For good ROI, Email marketing is so powerful digital marketing strategy. For this reason, I love email marketing very much. I think Investing in email marketing is sure worth it — as long as you do it right.
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