We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
Wow such a detailed review! I have tried MailChimp before and I found it too expensive. After that i’ve signed up to Mailerlite and got hooked. It’s either free or cheapish depending on your subscribers’ lists. With other email software providers, you’d need to make an investment even if you’re running a small shop or a blog. And let’s be honest, not everyone of us can afford it :)
To do this, you need to have a web analytics tool (like Google Analytics) installed on your site. If you do, and you’ve enabled our Google Analytics integration, then you’ll be able to see details of any visits to your website from your email campaigns, including how long they spent on your site, what pages they visited, what campaigns they’re coming from and more.
Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
On social media, you’ll only reach a small % of your audience, But with email, your messages are almost guaranteed to arrive in the subscriber’s inbox (unless you’re spamming). SEO works for generating traffic, but most people aren’t ready to buy right away when they come into your website. Plus, you’re really at the mercy of Google. On the other hand, email allows you to follow-up and nurture relationships on a massive scale.
But engaging with a new customer isn’t a one-and-done affair. That’s why you want the ability to create an automated email sequence that “indoctrinates” new subscribers to your brand through a series of emails in the week or so after they sign up. This is just one of many instances where email sequencing can be the most powerful tool in your brand’s email marketing toolbox—so make sure the platform you choose has strong sequencing functionality!
Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.
Do you know the very moment that a new prospective customer’s interest in your brand will be at its highest peak? That would be the second they share their email address or other contact information with you. At that moment, your new fan is enthusiastic and ready to learn more—so you better be ready to serve them with some amazing content as soon as they subscribe!
It’s easy to get creative and make a perfect email with SendPulse‘s drag-and-drop editor along with 130+ pre-designed thematic templates. Segmentation allows you to send personalized emails based on gender, location, behavior within your previous email campaigns. You can also perform A/B testing to help you choose the best performing version of an email campaign.
For example, let’s say you have an ecommerce store and you’re running a sale. When you post about the sale on social media, not all your followers will see it. Only about 1% of your followers will typically see a Facebook post unless you’ve boosted it using ad dollars. If you send an email about your sale, it is guaranteed to be put in front of every single member of your email list.
As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting. Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear.:118 Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.
You can always use data gleaned from previous emails to make improvements on future emails. A/B split testing is the best way to determine which types of content resonate the best with your audience. Afterall, the overarching goal of your emails should be to get the right message to the right person at the right time. It can be tricky to get all those things to line up perfectly, especially on the first try. That’s why A/B split testing is so important!
Email marketing is used most often by organizations with strong online presences. Competition amongst e-commerce sites is fierce, and email marketing is a proven way to engage with customers and differentiate your company. Online businesses prefer to use email marketing because it makes it easy for customers to link directly from an email to a product page.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. That way, the deals they send you going forward can be more in line with what you're likely to actually want. What's wonderful about this experience is not just that they asked, but also how consistent the experience is from email to landing page. Take a look at the email below, and the landing page that follows.
A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.
AWeber has phone customer service, and MailChimp has an awful chat bot thing that tends to send you help guide links. AWeber’s customer service by phone is nothing short of great and worth every penny of $19. I am telling you, they will go the distance in answering the silliest of questions as well as the most complex. Being able to call an email marketing service with questions can seriously save you time and stress.
In contrast, the European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.:58
While the Mailerlite is very easy to use, after attempting to be “approved”. It really isn’t for the little businesses, especially those that do not have their own website – ie: I am an independent sales consultant for a company that provides me with a website to sell my products from, I don NOT have a email option with them. But because I don’t and don’t “own” the website, I was not approved (thanks spammers) so now I am in search of another easy to use program. I am not stupid with technology but I also do not have time to spend hours on my email marketing like I was with Mailchimp because it is not user friendly. Oh well on to the next one
Email marketing applies old strategies to new tools. Even though email is new, the basic content of an email ad is no different than the print advertising that has been around for a century. Finding ways to use pictures, text, and special offers to make people want to buy a product has been the mission of marketers for as long as there has been marketing. As such, getting a degree in marketing is one of the best ways to prepare potential marketers for running effective email campaigns.
What we liked: We think Benchmark have done a great job of design, in both their minimalist interface and their modern, mobile-responsive email templates. We also like that automations are presented in a workflow editor, and that they offer automation templates to help you start setting up your workflows quickly and easily. Plus, there’s a free plan that gives you access to most features, and lets you send 14,000 emails per month (for up to 2,000 subscribers).
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
Prices for the unlimited-sending plans are as low as $13.99 for 600 contacts and $21.99 for 1,000 contacts. Prices top off at $239.99 for 45,000 contacts and $254.99 for 50,000. You can view the complete pricing list on the Benchmark website. Larger plans, with caps on the number of emails you can send, range from $286 per month for 55,000 contacts and 770,000 sends to $5,000 per month for 1,215,000 contacts and 17 million sends.
Guest blogging has exploded in popularity as a marketing tactic over the last 4 years. It offers a number of benefits, but few better than the fact that, done right, it will drive a large JUMP in subscribers followed by a steady stream of subscribers who continuously opt-in over time. Here’s the basic formula for how to do it, then I’m going to recommend 2 posts you should go and check out to learn more.
A call to action (CTA) is a word or phrase that encourages readers and subscribers to do something specific. Examples of calls to action include “subscribe”, “shop now”, “get the free ebook”. You use CTAs on email signup forms, landing pages, in email newsletters, and more. When someone does what you want as a result of your call to action, that’s called a conversion. In email marketing, a conversion often means following a link in a email newsletter to visit another resource.
Here are two examples of this strategy in action: QuickSprout.com Website Grader – This app helps website owners to grade how optimized their website is for search engines. Note: Neil Patel, the founder, found that conversion rates from usage to email optin were higher when the email address wasn’t requested upfront, instead just the website URL. Planscope.io – This app helps freelancers and teams plan web design and development projects, track time, and track progress.
Groupmail – Groupmail's self-hosted email software and autoresponders allow businesses to create, send and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees. With the software, you can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs, and create emails using either predesigned templates or an HTML editor. group-mail.com
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
If you’re frequently practicing the content upgrade strategy as part of your blogging efforts, you’ll quickly amass a base of “premium” upgrades. One relatively advanced method for packaging this base of content upgrades is to create a “content vault.” This is where you require visitors on your website to register and in exchange they get full access to all your content upgrades instantly (plus some other goodies, ideally). Ryan Deiss practices this technique on Digital Marketer.com (see below). sites like Video Fruit and others have launched similar membership only areas of their websites. This strategy is but one more incentive to encourage visitors to optin on your website using their email. There are basic tools and plugins that allow you to setup this membership functionality on your WordPress site, but most of the best ones have a paid option.
I already mentioned that you should use social media to grow your email list, but you should also use your newsletters as a way to grow your social media profiles as well. The simplest and most effective way is to add the social media buttons in your newsletter so that your subscribers can share the content but also connect with you in the various social networks.
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The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails. Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient. However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.
Lead magnets are essentially tempting offers that provide consumers something of value in exchange for their contact information. The valuable offer is often targeted content that aims to help individuals better understand and solve their greatest challenges. For instance, this could be a holiday product guide or an e-book on B2B challenges that your business solves.
Probably one of the most advanced ways to build your email today is to create an app or WordPress plugin of some kind. In order to access it, users need to enter in an email address. This the ultimate “content upgrade” because instead of just being content it’s a tool that helps your target audience get closer to a key goal of their’s. How to do it:
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.