Closed BIM is an environment where everyone involved in the project uses the exact same kind of software and exports files in the exact same format, eliminating the need for conversions. With open BIM, project members may use different kinds of BIM software with neutral file formats. This process has led to a number of open standards that have been developed to further the industry.

JangoMail – JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option. jangomail.com

Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
One other advantage that doing email list promotions like this, whether you’re doing it as a JV webinar partnership or as a marketing alliance, is that you have the option of doing a 1-click optin. This is especially easy if you have a LeadPages or Infusionsoft account. But you can do something similar using Mailchimp and other basic email marketing programs using the “mail merge” feature. For instance:
After you have your content, whether it’s a downloadable content upgrade or an article, advertise it on that unused “real estate” on your blog’s ride sidebar. For example, I setup my scroll box feature in SumoMe (pictured below) to more prominently feature a link to an article with our “11 Point Perfect Sales Funnel Checklist.” There are a variety of ways to do this. For instance you can combine this strategy of increasing visibility of high performing content with the sticky widget strategy from point #27 above. Other ways to implement this strategy include:
Did you ever even think of cold calling as a way to grow your email list? I bet you didn’t. By as Trent Dyrsmid revealed to Andrew during his Mixergy interview, offering a free report over the phone instead of just on a webpage is extremely effective. In fact, he built his business on it. Here’s an excerpt of the transcript, read it from start to finish to get the full benefit:
This strategy is more controversial. I recommend you consider it only if you’re just starting out and your list is small or non-existent. Otherwise the long term consequences of using this strategy will hurt your brand and your business. Note: It’s not spam if you approach the process from the perspective that you’re just going to be super cool to the people in your market by offering to give away some truly useful information for free, and not try to hard sell anything, AND you’re NOT going to do it on a large scale. Some people will disagree with that statement but that’s ok. Here’s how it works:
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
In addition, this program allows you to select different products from their extensive catalog to design your home. After adorning your virtual home with furniture and decorations you can then look at it through various 3D angles to see what it will look like in real life. The best type of deck design program is Design Workshop Lite. This program is easily downloadable online and can help you to design the layout of your home. It does not offer the advanced features of virtually touring your created home, however, it is an excellent tool for creating floor plans. Any type of autoCAD drafting software will make your design process easier, so pick the program that fits your needs.
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.

Even if at first you do not succeed, the relaxing acoustic soundtrack and bright art style in this bridge building game will make you feel somewhat better about the watery graves you have just made for your poor passengers – as we found in our Poly Bridge review. With 24 challenges in the base version and hundreds more on Steam Workshop, Poly Bridge will keep you entertained for hours.
Free courses convert better than just about anything. How do I know? The total number of optins we’ve received on the free course we offer here on autogrow.co over the last 2 months are about 20% less than the total number of optins we’ve received for ALL of our content upgrades and basic newsletter subscribers combined. That’s significant but it also makes sense. If you offer a free email course on a subject or a question that resonates with your audience, you can expect that it will do well. Neil Patel over at Quick Sprout has built up his email list to just under 200,000 subscribers over the last several years largely because of his email course offer. Here another example from my friend, Brennan Dunn, over at Planscope.io who has built up his email list to over 15,000 subscribers in just under 2 years.
SendGrid – SendGrid offers both email marketing and transactional messaging services. SendGrid's cloud-based email delivery infrastructure allows you to send email without having to maintain your own in-house email infrastructure. The software's transactional service features a simple SMTP setup, customized white labeling and advanced analytics. sendgrid.com

To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).


Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. This seems to me the right definition of Email Marketing. Thanks a lot for sharing this great article. I got some so important information from your article. I do hope it will help me a lot. For good ROI, Email marketing is so powerful digital marketing strategy. For this reason, I love email marketing very much. I think Investing in email marketing is sure worth it — as long as every digital marketer should do it right.
Some people assume that creating a store online is well out of reach of web design amateurs. However, eCommerce website builders can make that process just as simple as a purely informational website. Often, the design concepts are similar, in regards to entering headings, text, and images. The only real difference is the ability to operate a shopping cart through the site, and website builders that cater to eCommerce businesses make that a breeze.
That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch.
There are many great options available, but some key considerations to help businesses make the right choice are budget, ease of CMS integration and available resources to manage the platform, as the more complex platforms require a dedicated internal or agency resource in order to get the most value. If you’re interested, check out this post on choosing the right marketing automation solution.

Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

GoDaddy – In addition to its domain registration services, GoDaddy offers a complete email marketing software solution. The software has a host of features, including a drag-and-drop email composer; automatic removal of bad addresses, duplicates and unsubscribes; and integration with Facebook, Google Analytics and Etsy. godaddy.com/business/email-marketing
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Once upon a time, Mailify was an email service that needed to be installed on your computer. After witnessing the explosion in popularity of cloud-based tools, the company launched Mailify Sunrise, a brand-new web version of their app. It’s slick and modern, with some gorgeous-looking templates and extras that include automations, landing pages, and SMS. Data-conscious businesses will be pleased to know that you’ve still got the option to keep your data saved locally, if you’d prefer for it to not be hosted in the cloud.
There a handful of tools that can help ease this task of obtaining new customers, but there is one tool in particular that is being the talk of the town for being a streamlined tool that helps advertisers find and connect off-Twitter with users that are interested in their messages, which can come in handy if making business if the goal: Lead Generation Cards.
I love this wordpress plugin. It allows you to create professional looking sign-up forms with a few clicks. Not only that, you’ll also be able to install the signup forms anywhere on your blog without any hassle. It comes with easy to edit templates so you don’t need to worry about the designs. What I also love about OptinSkin is it complete with an analytics which you will be able to split test and optimize on the best sign up form.

Cobalt – Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. It lets you import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message. gocobalt.com
The key to getting the most out of your marketing budget is knowing when to use each tactic to optimize your impact. Social media is a great tool for reaching new audiences, engaging individuals and gauging interest in promotions. On the other hand, email marketing can help you engage with those who have a direct interest in your brand as well as users who don’t have social media accounts on the platforms you use.
Finally, when it comes to small business email marketing success, it’s incredibly important that you pay attention to the analytics information offered by your account provider.  When you take the time to look at these numbers, you’ll be able to make decisions about the direction of your future email campaigns based on actual, measurable data – rather than half-formed guesses or blind stabs in the dark.
The first step to starting an email marketing campaign is to gather an email list. Before a potential subscriber provides you with their email address, there are a few questions they are likely to consider. Will you spam them? What do they have to gain from giving you their email address? Will you send special discounts? Will you make their email address public or sell it? You’re going to want to make it clear to would-be subscribers that they will benefit from subscribing to your email list and you will not spam them or give anyone else their email address.
Document storage/data management — When it comes to the design and construction of a building or large structure, different teams will contribute various documents to the project. This might include drawings, customer requirements, phasing plans, and more. BIM solutions should be able to store all this information within the platform and allow multiple users to access it.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
Did you see that? Did you see it move? Pretty cool, right? This small bit of animation helps to separate this email from Tory Burch from all of the immobile emails in their recipient's inboxes. They also leverage exclusivity by framing the promotion as a "private" sale. Often times, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. 
What we liked: SendInBlue’s prices are hard to beat, with their lowest plan starting at $25/month for up to 40,000 subscribers. And the fact that you get so much for the little you pay is incredible. For instance, we love that you can send transactional emails (invoices, password resets) straight from the tool. Automations are also pretty advanced, with options to build campaigns based on email clicks, opens, and web visits.
There a handful of tools that can help ease this task of obtaining new customers, but there is one tool in particular that is being the talk of the town for being a streamlined tool that helps advertisers find and connect off-Twitter with users that are interested in their messages, which can come in handy if making business if the goal: Lead Generation Cards.
Salesforce – Salesforce offers email marketing services with drag-and-drop content tools, real-time tracking, geographical reporting, A/B testing, automation, and the ability to easily scale campaigns up or down. Salesforce also offers Pardot, a B2B email marketing solution. salesforce.com/products/marketing-cloud/channels/email-marketing-solutions
“I recently had some white space in a newsletter I couldn’t get rid of. So I called customer support and they explained the image needed to be resized and the issue was cleared up immediately. A great thing about Constant Contact is if you’re having a problem, you can just pick up the phone and someone will solve your problem in a matter of minutes.”
You have probably heard about the Wix web builder, when the company advertised their product during the 2015 SuperBowl games. As a publilcy traded company and market leaders, they aggressively advertise their product, neglecting the fact the the main product is free of charge. If the name Weebly rings a bell, it could be the fact that Tim Ferris, publisher of several best selling books and a top tier consultant recommends it with passion, stating it is one of the top website builders available, helping him build a fully functional web site in less than 2 hours. The rest are widely known as well, may it be for Ecommerce uses, or being a leading internet services company like Web, which is publicly traded at the NASDAQ stock exchange.

One of the most important components of any email marketing campaign is of course, the web form. Without a way to sign up to your list, you’ll have a hard time finding anyone to send email to. That being the case, you want to make sure that your web forms are getting people to sign up. Your ethical bribe should be clearly stated front and center and your opt-in form needs to be placed where it will get their attention.


Did you ever even think of cold calling as a way to grow your email list? I bet you didn’t. By as Trent Dyrsmid revealed to Andrew during his Mixergy interview, offering a free report over the phone instead of just on a webpage is extremely effective. In fact, he built his business on it. Here’s an excerpt of the transcript, read it from start to finish to get the full benefit:
A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
When you flip through the Ikea catalog, do you ever wish you could see how, say, a certain bookshelf and desk would look in your space? You can! Its free, easy-to-use home planner tools allow you to configure your floor plan, choose from the store’s gallery of furniture and decor, calculate the cost, and then print out and take the list to your local Ikea store.
The Daily Egg is a newsletter from Crazy Egg that is aimed at helping small businesses improve website design and optimization. Notice that there are no images or elaborate design work. However, this newsletter does provide a helpful digest of content that is important to its readers. By providing this important content, the company can work to demonstrate industry knowledge and establish itself as an industry leader. This goes a long way in influencing conversions.
Treat your list well. Remember that the people you're using email to communicate with have trusted you with their email and name; they deserve your respect. Just as you deserve as a chance to convert them from customers to fans and even evangelists for your brand, people who want to talk about and share your message and get involved in any way they can.
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