There is no rule again repurposing old content. Especially when certain content appeals specifically to individual market niches. Almost no one does this though, even though it saves a lot of time. Plus, positioning any page to be more specific in who it appeals to is almost guaranteed to convert better as long as the traffic arriving on that page is from the targeted niche. For example, let’s look at a popular, high-converting landing page template from our friends at Lead Pages.   In this example offers a downloadable free report. Now, let’s say I had already created a report and used this landing page to target answering service companies — but I also want to target law firms. How best to do this? Well, you don’t need to create a new report assuming the current one is also applicable to law firms. Instead, reuse the same report at the incentive but recreate the same landing page with slightly different content and copy. You want to name specifically who you’re appealing to, and use colors and graphics they will find relevant. For instance:
Where they can improve: Autoresponders are on the basic side – just enough to set up the most simple triggered campaigns. It doesn’t come with a huge template range, either (and none on the free plan), so you’ll probably need to use their visual editor to create your own. Finally, it doesn’t offer a spam or design testing feature – if you wanted these, they’d need to be performed externally.
Yes, when you log out of Ark, your body stays exactly where you left it in a perilous state of purgatory. If you have not used your survival building games know-how to put together a smartly designed base and protect yourself from the elements, prepare to see your progress swiftly eaten up. That counts for your food, farming supplies, and crafting equipment, too.

That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch.
Most business owners simply don’t have the time, tools, or resources to create content and manage on-going email marketing campaigns in-house. Nevertheless, email marketing is a foolproof way to increase your overall marketing performance, and it perfectly complements and enhances other types of marketing strategies such as pay per click advertising, SEO, print, and TV.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
It’s a free optimization tool that allows you to drive your traffic to specific pages, points your visitors to your social media channels and helps you to collect email addresses. We all know that color schemes can have a significant influence on conversion rates and by this tool you can easily change the color of your Email bar that is placed on top of your page, as many times as you want. The thing that I like most about this tool is that it can be easily customized and integrated with your site.
This is one of those low-hanging fruit strategies that is so easy you can implement it across your website and sales funnel in a matter of minutes. Simply put: if your goal is to collect email subscribers… then why are you requiring fields other than an email address on your form? Avoid creating an optin form that looks like this: Not only should you not require all those fields, but take them out! Take them ALL out, and just require an email address. Early on, I was able to double our email conversion rate by just changing our form from 2 fields (first name and email) to just 1 form field (email address). Similarly, Marketo (which is now a public company) experimented with removing multiple form fields. The result? Cost per lead dropped by $10 and conversion rates increased 34%.

While ConvertKit starts as one of the more expensive options on our list, this platform offers one special pricing feature that may save you big bucks in the long run: Unlike most other platforms on our list, in ConvertKit, each of your subscribers only counts once, no matter how many different lists they’re subscribed to. No more paying double (or more!) for highly engaged followers who sign up for multiple content upgrades!
But just one category continues to perform well year after year: email marketing. The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.
Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
Constant Contact is one of the best e-mail marketing service which I always use to manage my email lists, contacts, email templates, and so on. I am an online entrepreneur and I often use e-mail marketing for my job. This tool helps me to execute easy tracking and reporting about my post and activity on different social media for more response. Your summed up scheduling resources are very effective and I believe I can get more benefit to my site by applying these tools for my work. I have already started using MailChimp and I enjoy it’s forever free plan which allows me to send mail and get engaged with 2000 subscriber.
Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.
As advertisers have shifted more and more of their efforts online, they have tried to find ways to use the strategies developed in print advertising in new online environments. Most of the traffic once handled by the postal service now happens over email, creating a new method of direct marketing. Today, the average marketer sends 64 emails to their customers every year.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!

Finally, when it comes to small business email marketing success, it’s incredibly important that you pay attention to the analytics information offered by your account provider.  When you take the time to look at these numbers, you’ll be able to make decisions about the direction of your future email campaigns based on actual, measurable data – rather than half-formed guesses or blind stabs in the dark.
The Sims 4 is a game about taking a bunch of humans and performing horrific experiments on them – or, at least, it is for us once we’re done experimenting with all the Sims 4 sex mods. But, after you are done starving your Sims or maliciously locking them away until they pee their pants, The Sims 4 can be one of the most satisfying house building games on PC.
But engaging with a new customer isn’t a one-and-done affair. That’s why you want the ability to create an automated email sequence that “indoctrinates” new subscribers to your brand through a series of emails in the week or so after they sign up. This is just one of many instances where email sequencing can be the most powerful tool in your brand’s email marketing toolbox—so make sure the platform you choose has strong sequencing functionality!
Another type of marketing email that is important for your small business email marketing strategy is the email drip campaign. This is an automated email message that is sent to subscribers on a schedule. These emails can also be triggered when the subscriber takes a certain action, such as downloading an e-book or abandoning their cart after visiting your site.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.

Another poor email marketing tactic you should never take advantage of is purchasing pre-made email lists. You should build up your email list with people who have a genuine interest in your company. Purchasing a pre-existing email list is a bad idea for many reasons, but mostly because it can provide you with unqualified people who will be less likely to have a genuine interest in your brand and more likely to unsubscribe from your emails or even report them as spam.
2) I would set up ManyContacts on my site to push signups from any page on my site. Jason Acidre already put together a pretty thorough post on this tool on his blog, but essentially it’s a bar that will stand stationary at the top of your site as the user scrolls. It’s a pretty obvious call to action, and has lead to a vast increase in email sign ups for thousands of sites. The beauty is, this tool has a nice admin panel whereby you can view analytics of the amount of new contacts you get, and the integration with MailChimp automatically imports any new contacts into your designated list.
ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are. With tags, I can say “this person’s in this product lane, that person’s in that product lane, that person’s in that product lane,” and I can segment my audience into different types of people so we’re giving them the right things and they’re really happy in the end.

I already mentioned that you should use social media to grow your email list, but you should also use your newsletters as a way to grow your social media profiles as well. The simplest and most effective way is to add the social media buttons in your newsletter so that your subscribers can share the content but also connect with you in the various social networks.
The mentioned list of tools to capture email address are no doubt some of the best ways to build your email list. However, it has been seen that website is the king of all the channels when it comes to capturing an email address. Given below are the list of tools that makes a website the best channel indeed for capturing email address for building email list campaign.
Closed BIM is an environment where everyone involved in the project uses the exact same kind of software and exports files in the exact same format, eliminating the need for conversions. With open BIM, project members may use different kinds of BIM software with neutral file formats. This process has led to a number of open standards that have been developed to further the industry.

While ConvertKit starts as one of the more expensive options on our list, this platform offers one special pricing feature that may save you big bucks in the long run: Unlike most other platforms on our list, in ConvertKit, each of your subscribers only counts once, no matter how many different lists they’re subscribed to. No more paying double (or more!) for highly engaged followers who sign up for multiple content upgrades!

Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.[18] For example, some ads let users input queries[69] or let users follow the advertiser on social media.[70] Online ads can even incorporate games.[71]
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