Great tips in this article. It is so very important to curate an email list that will actually prove to be helpful for a business. Businesses should make registration simpler and offer incentives so that the users/readers have a reason to register. You need to be able to intrigue the users to get them on your mailing list. Avoid using lists that have been purchased – you will only end up with fewer open rates. Great read – thanks for these tips, will definitely be using them!
Lead Pages is probably one of the best investments I made in the last month. I can’t say enough about how useful their lead generation software is for quickly creating landing pages that are designed to convert. Particularly, their LeadBoxes feature I’ve found to be the most useful. A LeadBox allows you to turn an image or some text into a link that shows a pop-up optin box when clicked. Why is it useful to show a pop-up optin form instead of embedding it directly on the page? Good question. The reason this is useful is because showing offers that lead to a popup or landing page are perceived as GIVING value rather than a form, which is perceived as TAKING value. From testing, the LeadPages team found that this could raise the conversion rate by about 39%. Ryan Deis, co-founder of SurvivalLife.com (a $1 million+ per month blog) found this to be true as well. Another part of the “magic” behind Lead Pages that few people realize is the fact that, if I opt-in on website A (which has Lead Pages installed) and I go and visit website B (which also have LeadPages installed), when I click a link and see a LeadBox, my email will already be filled in. This is because Lead Boxes cookies each visitor of each website visited, so when you see another landing page or pop-up, they know “hey, ok, this person is [email protected]” As a result, people have to “work” less and conversion rates are pushed even higher.

VerticalResponse – VerticalResponse, a business unit of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media and mobile devices. The software's features include professionally designed and responsive email templates, autoresponders, contact management tools, an HTML editor, and a variety of tracking reports. verticalresponse.com
Unsubscribe requests: Are certain types of emails making your audience run for the hills? Has an issue with your segmenting caused you to send the wrong email to the wrong audience members? To know this, you need to dig into the data around your unsubscribe requests. Look for an email marketing platform that tells you not only your total volume of unsubscribes over time but also breaks that data down by specific list and email sent.
Landing pages are a great way to entice whitepaper downloads, trial sign-ups and even purchases. Unbounce makes it easy for you to create attractive landing pages - you can choose from a library of templates to match your campaign or create a page from scratch with its drag and drop page builder. What’s more, Unbounce offers analytics and split testing (A/B testing) as well.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com

What we liked: SendInBlue’s prices are hard to beat, with their lowest plan starting at $25/month for up to 40,000 subscribers. And the fact that you get so much for the little you pay is incredible. For instance, we love that you can send transactional emails (invoices, password resets) straight from the tool. Automations are also pretty advanced, with options to build campaigns based on email clicks, opens, and web visits.

Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email


Another type of marketing email that is important for your small business email marketing strategy is the email drip campaign. This is an automated email message that is sent to subscribers on a schedule. These emails can also be triggered when the subscriber takes a certain action, such as downloading an e-book or abandoning their cart after visiting your site.
Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.
JangoMail – JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option. jangomail.com
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
In situations where you can’t find an included tutorial to meet your needs, you can often find instruction from a variety of web resources. Whether you prefer written instructions or want to see each step in a video, you can find free information online to help you move forward with your design. So, before you think completing part of the setup of the site is too difficult, hope into your favorite search engine and see what if the larger community doesn’t have an answer.
What we like: Automations are ActiveCampaign’s specialty, so the different automations on offer are almost limitless – you can build complex workflows based on email engagement, web events, and events in third-party tools (e.g. purchases or support tickets). Segmentation features are advanced, with the ability to use automations to organize people into lists. As you’d expect, the reports are excellent, with options to view reports on deals, automations and contact trends. And finally, ActiveCampaign have consistently performed well in our deliverability tests. Solid choice, all around.
Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)
CostX® is used by many different quantity surveying, commercial/residential construction and subcontracting firms around the world because of its superior electronic takeoff capabilities and integrated workbook. Some of the main features of CostX® include: • Measuring counts, lengths and areas with a single click • Supports scanned, PDF and CAD drawings, and also 3D BIM models. • Compare drawings and highlight the changes to identify drawing variations • Live-linked workbooks that can be taken down to ten levels • Ability to hide or show different drawing layers depending on what you wish to work on • Ability to create unlimited rate libraries • Subcontractor comparison/ Bid Day workbook In addition, we have a range of products designed to suit all needs and budgets.
You have probably heard about the Wix web builder, when the company advertised their product during the 2015 SuperBowl games. As a publilcy traded company and market leaders, they aggressively advertise their product, neglecting the fact the the main product is free of charge. If the name Weebly rings a bell, it could be the fact that Tim Ferris, publisher of several best selling books and a top tier consultant recommends it with passion, stating it is one of the top website builders available, helping him build a fully functional web site in less than 2 hours. The rest are widely known as well, may it be for Ecommerce uses, or being a leading internet services company like Web, which is publicly traded at the NASDAQ stock exchange.
What we liked: MailChimp places a strong focus on design, which is evident in its easy-to-use editor and modern-looking email templates. If you’re an ecommerce, MailChimp offers some of the best automation options out there, including abandoned cart and purchase confirmation emails. Reporting is superb, too, with data around social media and conversions. There are also hundreds of integrations available, making it one of the most versatile email marketing tools.
Retention Science – Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer. retentionscience.com

We’ll warn you right now that as you’re evaluating different email platforms, you’ll likely be tempted to focus a lot of your attention on which platform has the prettiest email templates. This is understandable. But unless you have an e-commerce company and are selling a physical product online, the truth is that the visual aesthetics of your emails are not the most important factor.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
If you’re just getting started in affiliate marketing don’t be intimidated by the seemingly daunting task of getting started with list building. All lists, regardless of size, were created one email address at at time.  One of the best ways to learn list building is to select a few affiliate marketers that you know and like and simply subscribe to their lists. You’ll quickly grasp what it’s all about.
One little-known fact is that 66% of all emails in the U.S. are opened on mobile devices such as smartphones or tablets. If you’ve been considering using a text message or SMS campaign, email marketing might actually be a better choice for you. Email marketing works pretty much the same way as SMS marketing, but you can reach desktop users as well and most smartphone users find emails to be less bothersome than text messages from companies.
ConvertKit – ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others. convertkit.com
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.

Great comparison! But did you compare these website builders from the search engine friendless point of view? Which builder creates the better SE-optimized pages? I tried to make some pages on Wix but it generates a really mess JS code, w/o normal HTML and very strange page urls like domain.com/#!toasp/c1f7gfk. What do you thinks about it? Also is the mobile-first approach so important for good SE ranking as mentioned all over the web?


There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
There are many great options available, but some key considerations to help businesses make the right choice are budget, ease of CMS integration and available resources to manage the platform, as the more complex platforms require a dedicated internal or agency resource in order to get the most value. If you’re interested, check out this post on choosing the right marketing automation solution.
Architecture software — These tools assist architects in visualizing, creating, and viewing building design documents. Architecture software can also assist in the scheduling, planning, and executing of construction drawings for your project, thanks to the collection of 2D design tools this type of software typically offers. BIM solutions can enhance the offerings from this software due to its 3D modeling capabilities and integrations. Some architecture software solutions may offer these 3D functionalities, but for those that don’t, BIM provides the ability to visualize and generate more complex designs.
Now that you have your email software system in place (step 1) you’re ready for the next phase – the ethical bribe. The ethical bribe is simply something of value that you’ll exchange for the email addresses of the subscribers you want to attract. The ethical bribe is especially important now since people are becoming increasingly concerned about their online privacy. You’ll need a strong valuable freebie to get them to part with their email address.
Forming a marketing alliance to grow your email list is similar to doing a JV webinar, except the goal is specifically to grow your email list. To do this, you need to find one person or organization who is willing to promote your to their email subscribers. First, you must show a good reason why their subscribers would be interested in joining your email list. For example, it can be one or more of these reasons:
This software is considered to be a lead generation plugin for WordPress. Thrive Leads is a list building solution to collect email addresses that were created by a group of people who were addicted to conversion optimization.This solution allows you to have your very own list building capability which further allows a favorable conversion rate. You will be able to experience an explosive list growth finally along with amazing business benefits. Thrive Leads have some cutting edge conversion tactics used by smart businesspeople and growth hackers.
CostX® is used by many different quantity surveying, commercial/residential construction and subcontracting firms around the world because of its superior electronic takeoff capabilities and integrated workbook. Some of the main features of CostX® include: • Measuring counts, lengths and areas with a single click • Supports scanned, PDF and CAD drawings, and also 3D BIM models. • Compare drawings and highlight the changes to identify drawing variations • Live-linked workbooks that can be taken down to ten levels • Ability to hide or show different drawing layers depending on what you wish to work on • Ability to create unlimited rate libraries • Subcontractor comparison/ Bid Day workbook In addition, we have a range of products designed to suit all needs and budgets.
Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.[27] Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.[72]
Lead Pages. I’ve talked about Lead pages in one of the first points above. Similar to Instapages, not only can you easily create landing pages, but they make it incredibly easy to run split tests on those pages AND on the email optin popups. The only downside to Lead Pages is the limitations it imposes on how much you can customize the design of each page or popup. Lead Pages also integrates with WordPress among other web services.
3) I would then set up List Builder from SumoMe on blog pages. Noah Kagan and his group at AppSumo have put together this awesome little pop-up tool that will show over the center of your screen asking you to sign-up, or you can easily click outside of the box to cancel it out. The thing is, initially all of my clients would say “I don’t want a spammy pop-up on my site, people will hate us!” But truly this has had tiny effects on bounce rates (meaning people aren’t really leaving because of this, they’re simply clicking the box away) yet they’ve had a massive effect on subscriber sign ups. List Builder also integrates with MailChimp, so all of these 3 tools work seamlessly together.
Document storage/data management — When it comes to the design and construction of a building or large structure, different teams will contribute various documents to the project. This might include drawings, customer requirements, phasing plans, and more. BIM solutions should be able to store all this information within the platform and allow multiple users to access it.
The templates are high quality, but nobody wants to have a website which looks like another. While that might be hard to avoid with the number of websites on the internet (tens of billions), giving it your best will surely pay off. A quality theme is surely a great start for a website, but the extensive admin panel gives you a lot of creative freedom to express yourself in your website, whether it is a personal blog or an online store.

Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
I’ve opted in to lists that have anywhere from one to sixty messages already completed, queued, and ready to deliver. If you’re more hands-off you may want to write as many messages as you can up front to minimize your work on the back end. If you’re more involved in your business on a daily basis you may want to consider writing only one or two auto-responder messages and the rest live and delivered as a broadcast message. A broadcast message is one that’s sent immediately and not pre-scheduled.
Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]
What we liked: Ecommerce is definitely Omnisend’s strong suit. The range and depth of integrations available with online stores is impressive. There’s even integration with Google ads for retargeting campaigns, and options to segment lists based on purchase data. The tool also includes some very nice landing page templates. Plus, there’s a free plan that lets you send up to 15,000 emails per month (max. 2,000 per day).
For many of us, when it comes to wrapping gifts, the struggle is real. J.Crew Factory recognized this problem, and then created this email to serve as a solution for those incapable of pulling off a Pinterest-esque wrap job: gift cards. The email offers up two different says to pick up a gift card -- in store or online -- in an effort to avoid excluding anyone. 

One of the most popular types of marketing emails for small businesses are email newsletters. This is a great way to keep in regular contact with your email subscribers. Newsletters help you stay visible in your target market while engaging with leads and customers on a consistent basis. This frequent communication will play a vital role in helping your small business increase brand recognition and build stronger customer relationships.
Deciding which customers receive which emails is a way to give marketing messages relevance. Larger companies will use email to push multiple different products, updates and offers. Matching the message to the customer leads to higher sales and greater levels of customer satisfaction. Email marketing software makes it easy for companies to segment their email delivery based on criteria that they establish.
One of the downsides of email marketing is that you are only able to reach the contacts that you already have. However, you can use social media to help you grow your email marketing list so that you have an even larger audience for your holiday sales. One way to do this is to promote your opt-in offers across your social media profiles. Consider offering some sort of incentive for joining your email list, such as a special coupon code.
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