Instead of showing the same form asking for their name and email address, Hubspot allows you to identify this lead and show a different offer, or ask a different set of questions to learn more about them over time. This is called Progressive profiling – and it allows you to send more personalised email campaigns as you gather more information on your leads.
The Content Upgrade is a tactic that’s been around for a while, probably popularized in more recent years due HubSpot (an inbound marketing company) practicing it on every one of their blog posts. The basic definition of a content upgrade is this: on every article you publish on your blog, you create a simple bonus or “extra” that a visitor can get access to by providing their email. The bonus offer is something related to what is discussed in the article. For example, last week I wrote about “Pumpkin Hacking” as it relates to SEO. In that article I posted links to download my “Pumpkin Hacking Checklist” which is a 4 page PDF download (and FYI, it’s less work than it sounds like — the 4 pages is mostly because I wrote in a large font). Of course, you don’t have to create a checklist as the upgrade:
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
dotmailer – dotmailer is a marketing automation platform that empowers B2B, B2C and ecommerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. As well as being a Magento Premier Technology Partner, dotmailer also integrates seamlessly with other ecommerce platforms and CRMs. dotmailer.com
Autodesk® Revit® software is built for Building Information Modeling (BIM), helping professionals design, build, and maintain higher-quality, more energy-efficient buildings. Using the information-rich models created with Autodesk Revit software, architects, engineers, and construction firms can collaborate to make more-informed decisions earlier in the design process to deliver projects more efficiently. Any design changes made in Revit models are automatically updated throughout the model, keeping designs and documentation coordinated and more reliable. Autodesk Revit includes features for architectural design, mechanical, electrical, and plumbing, structural engineering, and construction, providing a comprehensive solution for the entire building project team.
The ad exchange puts the offer out for bid to demand-side platforms. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an offer. The ad exchange picks the winning bid and informs both parties.
Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the Children's Online Privacy Protection Act (COPPA),:16–17 and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids. Otherwise, the U.S. Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security. The FTC has also been pushing for industry consensus about possible Do Not Track legislation.
If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.
Another poor email marketing tactic you should never take advantage of is purchasing pre-made email lists. You should build up your email list with people who have a genuine interest in your company. Purchasing a pre-existing email list is a bad idea for many reasons, but mostly because it can provide you with unqualified people who will be less likely to have a genuine interest in your brand and more likely to unsubscribe from your emails or even report them as spam.
Great tips in this article. It is so very important to curate an email list that will actually prove to be helpful for a business. Businesses should make registration simpler and offer incentives so that the users/readers have a reason to register. You need to be able to intrigue the users to get them on your mailing list. Avoid using lists that have been purchased – you will only end up with fewer open rates. Great read – thanks for these tips, will definitely be using them!
But as the cost of postage and printing has risen, the effectiveness of marketing through the mail has declined. Businesses now have to pay more while seeing smaller returns. This is exacerbated by the fact that new communication tools provide many of the same services that standard mail does. Although direct mail marketing has not disappeared by any means, it has been on the decline for years.
This is a more advanced tactic for those of you using video to market your business. According to JLBmedia, 78% of internet users watch video once per week and 55% watch it at least once per day. Since video is so widely consumed, it makes sense that if you’re going to include it as part of your website’s sales funnel or on a blog post it you should get position it to generate more email subscribers for you. Here’s how it works:
There are many great options available, but some key considerations to help businesses make the right choice are budget, ease of CMS integration and available resources to manage the platform, as the more complex platforms require a dedicated internal or agency resource in order to get the most value. If you’re interested, check out this post on choosing the right marketing automation solution.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
Now that you know the best practices for small business email marketing, you can work to build successful email marketing campaigns that help you connect with customers and leads while driving conversions. Start with a strategy for how you plan to engage your leads through email and develop content that is targeted to your ideal audience. Don’t forget to test different tactics and measure your success along the way. In the end, this will help you get more out of your marketing budget while maximizing engagement.
Elite Email – The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. The software requires nothing to download or install. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons. eliteemail.com
A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
This design tool is for those of you who want to see the result before redesigning a room (and before paying a dime). The best thing about this free tool is the ability to learn about the products before you buy them. For example, when designing a bathroom, you might see a note saying hardwood flooring isn’t recommended. This ensures that your room will not only look cool, but also be functional.
Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences. Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.
With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.