Lead magnets are essentially tempting offers that provide consumers something of value in exchange for their contact information. The valuable offer is often targeted content that aims to help individuals better understand and solve their greatest challenges. For instance, this could be a holiday product guide or an e-book on B2B challenges that your business solves.
The first step is to collect a comprehensive list of email addresses. The only significant disadvantage of email marketing is that many countries have laws against sending spam. Companies that send out unsolicited emails can face significant fines. It is crucial to only send emails to customers who want to receive them. It is important to make the process easy for customers to sign up for email updates (See also Permission Marketing). They can also offer incentives like one time coupons to encourage higher subscription rates.
After you have your content, whether it’s a downloadable content upgrade or an article, advertise it on that unused “real estate” on your blog’s ride sidebar. For example, I setup my scroll box feature in SumoMe (pictured below) to more prominently feature a link to an article with our “11 Point Perfect Sales Funnel Checklist.” There are a variety of ways to do this. For instance you can combine this strategy of increasing visibility of high performing content with the sticky widget strategy from point #27 above. Other ways to implement this strategy include:
What I’d like to know is whether any email marketing software provider allows you send emails that look identical to if they were sent from Gmail. I find that the best newsletters are those that look like it came from a friend. If only Mailchimp or Aweber didn’t force their logos and HTML style in every campaign I imagine they’d get way better open and click through rates. Do you know of any services that do this?
One other advantage that doing email list promotions like this, whether you’re doing it as a JV webinar partnership or as a marketing alliance, is that you have the option of doing a 1-click optin. This is especially easy if you have a LeadPages or Infusionsoft account. But you can do something similar using Mailchimp and other basic email marketing programs using the “mail merge” feature. For instance:
The key to getting the most out of your marketing budget is knowing when to use each tactic to optimize your impact. Social media is a great tool for reaching new audiences, engaging individuals and gauging interest in promotions. On the other hand, email marketing can help you engage with those who have a direct interest in your brand as well as users who don’t have social media accounts on the platforms you use.
This is a very common practice, especially on the homepages of startups and companies that have a relatively young brand. The idea is that by leveraging the credibility and trust already built up by other brand names (i.e. press outlets) or authority figures you can build trust and authority faster to get a visitor to convert into a subscriber. In other words, this can mean
There are tons of software and automation tools out there that make email marketing a breeze. For example, MailChimp and Constant Contact can be used to send out emails and monitor how your subscribers interact with your emails. You can also use email marketing software to track analytics like click-through rates, open rates, bounce rates, and conversions.
House builder software can help both DIY homeowners and professional architects build and plan they layout of homes and other buildings. A building designer program is known as computer-aided design (CAD) software. Professional home design software uses the computer to help to digitally create a design for any building or remodeling project. CAD software has been used for simple projects such as home building plans. It can also be used for more complex projects. These programs are used by architects, interior designers, and homeowners as an easy way to plan and construct their homes. There are many types of free design software that start at simple building construction and end at complex programs made specifically for professional architects.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.
In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92 percent of US adults use email, and 70 percent on average have used a coupon or discount from a marketing email in the past seven days.
Autodesk® Revit® software is built for Building Information Modeling (BIM), helping professionals design, build, and maintain higher-quality, more energy-efficient buildings. Using the information-rich models created with Autodesk Revit software, architects, engineers, and construction firms can collaborate to make more-informed decisions earlier in the design process to deliver projects more efficiently. Any design changes made in Revit models are automatically updated throughout the model, keeping designs and documentation coordinated and more reliable. Autodesk Revit includes features for architectural design, mechanical, electrical, and plumbing, structural engineering, and construction, providing a comprehensive solution for the entire building project team.
One little-known fact is that 66% of all emails in the U.S. are opened on mobile devices such as smartphones or tablets. If you’ve been considering using a text message or SMS campaign, email marketing might actually be a better choice for you. Email marketing works pretty much the same way as SMS marketing, but you can reach desktop users as well and most smartphone users find emails to be less bothersome than text messages from companies.
Where they can improve: The automation editor lacks a workflow view, so isn’t the most intuitive to use. List management isn’t the best, either – it doesn’t remove duplicates and lists are kept isolated from another. It also has one of the strictest acceptable use policies, and isn’t ideal if your business deals with affiliate marketing, healthcare products, real estate or novelty products. And it’s certainly not the cheapest provider out there – surprising, given its popularity (which just goes to show the power of great marketing!). Note – we’ve noticed that emails from MailChimp tend to go to Gmail’s Promotions folder.
Experts like Joe Pulizzi, founder of Content Marketing Institute, believes that an email list is critical as one cannot build his/her own content on a rented land. He continues saying that the first step is to collect email addresses whereby a person can understand who are his/her readers and hopefully they will be his/her, customer, soon. If a person’s goal is to drive sales or keep customers happy in some way, then he/she would first have to get them as part of his/her audience.
Online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). Ebay and Amazon are used as online marketing and logistics management platforms. On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used. Online business marketing platforms such as Marketo, Aprimo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).
Another way to apply the Law of Scale other than with guest blogging is by writing and publishing content on other websites where you have your own profile. For example Medium and LinkedIn both give you the ability to syndicate articles on the website. The added benefit to doing it on their websites is you can leverage their high root-domain authority to instantly ensure your content will rank higher in the SERPS (search engine result pages).
While ConvertKit starts as one of the more expensive options on our list, this platform offers one special pricing feature that may save you big bucks in the long run: Unlike most other platforms on our list, in ConvertKit, each of your subscribers only counts once, no matter how many different lists they’re subscribed to. No more paying double (or more!) for highly engaged followers who sign up for multiple content upgrades!
After its 2014 breakthrough on the back of a brilliant podcast marketing campaign, MailChimp is perhaps the most widely-used email marketing system for small businesses with an estimated 15 million+users. And it’s more than just a popularity contest winner. In a recent email marketing survey of 60 small business owners, it received rave reviews from its users.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
2) I would set up ManyContacts on my site to push signups from any page on my site. Jason Acidre already put together a pretty thorough post on this tool on his blog, but essentially it’s a bar that will stand stationary at the top of your site as the user scrolls. It’s a pretty obvious call to action, and has lead to a vast increase in email sign ups for thousands of sites. The beauty is, this tool has a nice admin panel whereby you can view analytics of the amount of new contacts you get, and the integration with MailChimp automatically imports any new contacts into your designated list.
Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.
MailUp – MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plug-ins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts. mailup.com
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.