We suggest starting with two types of free offers. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. By having these two types of offers on your website, you can capture potential leads and convert customers that are in different stages of the buying process.
I completely agree with everything you have said on this post. Many of email marketers fail to understand how important it is to have an opt-in email list. No business can grow without an email list of subscribers. The email list building list you have written seems to be effective. And you have managed to list all the noteworthy tools for building an email list of subscribers.
Hello Jeff Cox .These are a really helpful post for a newbie or experienced digital marketer and even email marketing used in Variety of domain. because of people easily available or might be high chance of getting result. I have used for 1-2 years for communicating my client for getting new leads for my company Viraatindustries. Had you used any tools where we can send bulk email? Awaiting for your reply soon

Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers.[60]:60[95] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[96][97] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[95] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]

Really, when it comes to utilizing your email marketing statistics to improve the overall performance of your campaign, the opportunities are endless.  And while you don’t need to be an expert marketer to start taking advantage of the potential benefits emailing your customers has to offer, taking the time to learn about these advanced techniques will go a long way towards ensuring your small business’s email marketing success.


When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
But just one category continues to perform well year after year: email marketing. The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there’s a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse?
What about Webydo? I’ve seen other blogs that recommend them as cloud based website software, but it doesn’t even seem to make your list. Could you at least write a review to help us understand why it isn’t included in this list. I’ve heard very good things about it. It is a bit expensive, but I’m sure that you can justify/disprove that price very easily.
Landing pages for webinars have a high email optin rate, according to research done by LeadPages.net. Here’s an example of what LeadPages’ highest converting landing page looks like: Webinars are often seen as more valuable compared to other free offers because subscribers get to interact personally with the host (especially at the end during the Q&A), plus it’s a limited time, live event. Other than building your email list, hosting webinars are also growing in popularity these days because they convert really well for paid offers, like with info product. One example of this is John Lee Dumas over at EntreprenuerOnFire.com who has largely built-up his multi-million dollar business up hosting a weekly webinar. But what if your email list is too small or non-existent to bother with hosting your own webinar, and you can’t afford to run ads either? That’s bring us to…
Free courses convert better than just about anything. How do I know? The total number of optins we’ve received on the free course we offer here on autogrow.co over the last 2 months are about 20% less than the total number of optins we’ve received for ALL of our content upgrades and basic newsletter subscribers combined. That’s significant but it also makes sense. If you offer a free email course on a subject or a question that resonates with your audience, you can expect that it will do well. Neil Patel over at Quick Sprout has built up his email list to just under 200,000 subscribers over the last several years largely because of his email course offer. Here another example from my friend, Brennan Dunn, over at Planscope.io who has built up his email list to over 15,000 subscribers in just under 2 years.

Professional email marketing software offers you the tools to track results so that you can better understand customer behavior. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and make an informed decision. Sendinblue also features marketing automation, and its wealth of plugin capabilities make it easy to maximize your email campaign.
If you’re frequently practicing the content upgrade strategy as part of your blogging efforts, you’ll quickly amass a base of “premium” upgrades. One relatively advanced method for packaging this base of content upgrades is to create a “content vault.” This is where you require visitors on your website to register and in exchange they get full access to all your content upgrades instantly (plus some other goodies, ideally). Ryan Deiss practices this technique on Digital Marketer.com (see below). sites like Video Fruit and others have launched similar membership only areas of their websites. This strategy is but one more incentive to encourage visitors to optin on your website using their email. There are basic tools and plugins that allow you to setup this membership functionality on your WordPress site, but most of the best ones have a paid option.
As we mentioned before, PowerPoint is the most used presentation builder in the market today. It is distributed by Microsoft as part of their Office Suite, which is estimated to have over 500 million users worldwide. Microsoft has also revealed that approximately 35 Million presentations are delivered every single day, that’s a staggering 400 presentations per second. 
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
What we liked: The tool just looks cool, with a black background and icons that pop with colour (imagine Spotify, but for email marketing). It’s also easy to use, and has a zippy and intuitive email editor. We really like the effort they’ve put into their email templates, too, which are some of the nicest looking we’ve seen. Plus, they’ve baked plenty of flexibility into their email editor, allowing you to tweak templates pretty much as you please.
Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm.[16] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums.[17][18]

Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
On the subject of loyalty rewards, 64% of U.S. Internet users have printed a coupon from an email! Email coupons can be used to drive both in-store and online sales, making them incredibly valuable tools that can easily be incorporated into your email marketing strategy. The promise of email coupons is also an excellent way to get people to subscribe to your email list!

Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
Interspire – Interspire offers a variety of web-based software solutions, including email marketing. The all-in-one email marketing software has everything you need to create, send and track your campaigns, including autoresponders, split testing, automated list management, dozens of built-in templates, Google Analytics integration and built-in CRM functionality. interspire.com/emailmarketer
One of the most important components of any email marketing campaign is of course, the web form. Without a way to sign up to your list, you’ll have a hard time finding anyone to send email to. That being the case, you want to make sure that your web forms are getting people to sign up. Your ethical bribe should be clearly stated front and center and your opt-in form needs to be placed where it will get their attention.
I love this wordpress plugin. It allows you to create professional looking sign-up forms with a few clicks. Not only that, you’ll also be able to install the signup forms anywhere on your blog without any hassle. It comes with easy to edit templates so you don’t need to worry about the designs. What I also love about OptinSkin is it complete with an analytics which you will be able to split test and optimize on the best sign up form.

Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)
While the Mailerlite is very easy to use, after attempting to be “approved”. It really isn’t for the little businesses, especially those that do not have their own website – ie: I am an independent sales consultant for a company that provides me with a website to sell my products from, I don NOT have a email option with them. But because I don’t and don’t “own” the website, I was not approved (thanks spammers) so now I am in search of another easy to use program. I am not stupid with technology but I also do not have time to spend hours on my email marketing like I was with Mailchimp because it is not user friendly. Oh well on to the next one
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through. The reader is then presented with a prominent call to action button that makes it crystal clear what to do next.

7: Security & compliance – If you have European citizens on your email list, you need to ensure that you’re email marketing tool is GDPR compliant. If you’re capturing particularly sensitive data (or are of a certain size), you may need to consider higher security standards. In this short section, we’ve briefly compared the security features & compliance standards (such as HIPAA, GDPR, ISO). If this is gobbledegook to you, don’t worry – skip straight over this section.

Find a guest post opportunity by networking; I find it’s usually pretty effective to go check what other people have already shared using BuzzSumo then look up their email and send them an awesome sample of your writing that’s on a similar topic (but what you send them should be MUCH better than whatever they shared in the past) — By the way, if you want a little trick for how to look up anyone’s email address, click here.


This program allows you to design, customize and present drawings on a beginner and professional level. Use it to plan office space, apartments, individual rooms and even building elevations. SmartDraw is ideal for individuals or a business that doesn’t want to spend a lot for design software. It has a free trial period, and if you’re satisfied you can purchase the full program.

The mentioned list of tools to capture email address are no doubt some of the best ways to build your email list. However, it has been seen that website is the king of all the channels when it comes to capturing an email address. Given below are the list of tools that makes a website the best channel indeed for capturing email address for building email list campaign.
☑ Autoresponders (and automation) – Because you don’t want to be manually sending a welcome email every time someone signs up for your service! Autoresponders are an absolutely crucial part of small business email marketing (think order confirmations, renewal reminders etc). And if you want to take them to the next level, choose a tool that offers advanced automations, such as web-triggered campaigns and lead scoring.
Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!

Structural engineering — Another common use for BIM software is by structural engineers. Users in this field utilize BIM tools to improve the structure of buildings to ensure they are as strong and resilient as possible. Structural engineers can streamline workflows to connect design to detailing, minimize errors, and improve the quality of your structure before it is constructed.
2. People don’t realize, but you don’t need any fancy plugins like OptinMonster, OptinSkin, or OptinWhatever to add subscription forms to your blog. Most people are using those to gain affiliate revenue. You can use a plain HTML form, spruce it up with some CSS and drop it into Single.php in your WordPress theme to have it appear after your post. It seems to work just as well as OptinWhatever. Go ahead and play with this, A/B testing it with in Optimizely or Google Content Experiments. You can also use Crazy Egg or SumoMe Heat Maps to more easily optimize the placement of these forms.

Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results. This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it.

“I recently had some white space in a newsletter I couldn’t get rid of. So I called customer support and they explained the image needed to be resized and the issue was cleared up immediately. A great thing about Constant Contact is if you’re having a problem, you can just pick up the phone and someone will solve your problem in a matter of minutes.”


Make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses, and service providers. For example, it could consist of a series of educational videos, a sales video, and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite leads to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.

Here’s a great example I can give you for step 1. I was curious to figure out which traffic source was sending us the highest converting traffic. And when I say “converting” I mean, obviously, converting from a visitor to an email subscriber. My theory was that the answer would be organic traffic from Google… But I was 100% wrong. No literally, I was 100% wrong because traffic coming into our site from LinkedIn converted 100% better (or twice as well) as Google. So in this example, to “scale that peak” of our highest converting traffic source, I need to figure out a way for use to grow our inbound traffic coming from LinkedIn. Here’s another example, not related to email but still relevant… I found our that our audience really likes articles that include multiple forms of media (video, images, and text). So I did more of those and as a result we grew our traffic as a result of more visitors sharing our articles. Simple, right? Of course, it goes without saying that I put significant effort into making sure the articles were good. So to review, find out which tactics or channels convert best and then double down on each one to grow your email list. If you’re curious to see the full interview where Noah mentions this concept, I’ve embedded the video below.
If you want to take advantage of the opportunities that small business email marketing can provide, you’ll need to focus on the strategies and tactics that are proven to drive sales. Below, we’ll dive into a few different aspects of small business email marketing and provide helpful tips along the way for strategy, implementation, and optimization.
Simulate and visualize elements of your building — BIM software has the capability to visualize how certain elements can impact your building, such as sunlight during different seasons or the structure’s energy performance. These solutions apply rules based on physics to provide guidance for engineers and other team members involved in building the structure.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.

Frequency matters, and how often you send emails can have a significant impact on your revenue and email engagement (and unsubscribe) rates. Send too much and subscribers can suffer email fatigue causing them to disengage and unsubscribe. Send too few and you lose the attention of your audience. They may even forget why they signed up leading them to unsubscribe.


Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
If you’re a part of Internet Marketing, and you’re not ready with an opt-in email list as yet, then you should work on email list building. Without an email list of subscribers, growing your business success would get slow. Therefore, in this blog, we will talk about the importance of having an email list for your business and mainly the tools that are present, with which you can start your email list building.

There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
When you use a software or vendor to send out the emails spend some time and customize the messages that go out with each email. Try to make the registration process easy and inform the users what is happening at each stage. For example once they enter their name and email the first time, let them know that they need to confirm their email address in order to finalize the registration.

Drive traffic back to your website with specific CTAs. When marketing your holiday sales through email marketing, make sure to take the opportunity to drive traffic directly back to your site. Use a distinct and compelling call-to-action that invites readers to click for more information or to make a purchase. Link each CTA to a targeted landing page that provides more details about your holiday promotions. You could also link directly to a product page for easy purchase.

Building and managing customer relationships is essential for generating new leads and conversions for your business, and email marketing is one of the best ways to achieve this. By sending emails to your existing customers and prospects regularly, you’re building trust and reminding them of your presence, thus warming them up to take the next action, e.g. make a purchase or recommend your products to their family and friends.
Many copywriters have degrees in marketing. It isn’t possible to get a degree in copywriting, but most marketing programs will place a heavy emphasis on it. Some copywriters enter the field after getting degrees in English or Literature. The most important skill will be a sophisticated command of the English language. Copywriters usually maintain portfolios of their work to show to potential employers.
Click-through rate: The best marketing emails cause audiences to take action—either through a response to the email, or by clicking through to the sales page or piece of content you’ve shared. Look for an email marketing platform that tracks not only the total number of clicks but also how many users clicked through (accounting for those who may have clicked multiple links in the same email).
Ok this one I have to give credit to my man, Noah Kagan, for coming up with it. It’s one of those intuitive ideas that you might have kind of known in the back of your head, but as soon as you hear it you’re like, “Wow, that makes perfect sense.” Here’s the jist of the “Scale the Peaks” strategy (and a reader warning, it’s heavy stuff so try to stay focused for the next few lines):
Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.[24]:22 Affiliate marketers generate traffic to offers from affiliate networks, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.
In my premium flagship program, Virtual Summit Mastery, we make it as easy as possible for you for you to implement everything for your summit. You will get done-for-you email automation templates that you can use for the pre-summit promotion, during summit email and post-summit phase to communicate with your audience. They work seamlessly with ActiveCampaign so that you can import them with a few clicks, tweak the copy get them working for you. This is a game-changer for email marketing - you get the copy and tech automations all-in-one.
The Feature Box is exactly what you see in the screenshot above. It was popularized (invented?) by Derek Halpern of Social Triggers fame. In one case example that Derek wrote about on the DIY Themes blog, implementing the feature box on his website resulted in a 51% increase in email signups. If you want to see another example of this, just look at the feature box at the top of the AutoGrow blog roll page.
Both easy to learn for email marketing newcomers and extensive and functional for more technically inclined veterans, iContact is a solid choice of email marketing automation. The back-end functionality is reliable and pretty extensive, their email templates are high quality, and the user experience of the software is very typical to other platforms we reviewed. The ability to schedule social media posts from the same tool is also a nice bonus, particularly if you’re new to social scheduling and would prefer to learn only one new piece of software at a time.
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